The Introductory Guide to Social Login
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Transcript of The Introductory Guide to Social Login
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Guide Learn all about social login features,benefits, use-cases, implementation steps,optimization how-to's and more!
Social Login
INTRODUCTORY
to
the
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Social login is the ability to login to a websitewith one of your already existingsocial accounts
in a basic sense
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WE WILL GO MORE IN DEPTH ON THAT SHORTLY,BUT FIRST...
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Who can benefit from thispresentation?
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Who can benefit from thispresentation?
Website Owners
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Who can benefit from thispresentation?
Website Owners
Marketers
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Who can benefit from thispresentation?
Website Owners
Marketers
Social Media Enthusiasts
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Who can benefit from thispresentation?
Website Owners
Marketers
Social Media Enthusiasts
Project Managers
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Who can benefit from thispresentation?
Website Owners
Marketers
Social Media Enthusiasts
Project Managers
And many others!
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And lucky for you, we will tell you all about
along with the features, benefits, use cases,and basically everything you need to know!
Social Login
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What is Social Login?
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SOCIAL LOGIN
Social Login?What is
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SOCIAL LOGIN
People connecting andcommunicating over
the Internet
People validating theironline identity to gain
access online
Social Login?What is
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is a pretty common conceptseen by internet users
Login
Remember me log in
Password
Username
Forgot my password
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How many usernames andpasswords do you have?
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How many usernames andpasswords do you have?
5?
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How many usernames andpasswords do you have?
5?
15?10?
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How many usernames andpasswords do you have?
5?
15?
40?
10?
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How many usernames andpasswords do you have?
5?
15?
40?
34,967?10?
35,987?
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How many usernames andpasswords do you have?
5?
15?
40?
34,967?
Okay, maybe not that many...10?
35,987?
Okay, maybe not that many...
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...But I bet the answer is a lot!
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...But I bet the answer is a lot!
Too many if you ask me!
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Today's internet users suffer from a term called
password fatigue
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So when you go to a new websiteand they ask you to create anotherusername and password, do you?
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75% of people don't and leave the website
So when you go to a new websiteand they ask you to create anotherusername and password, do you?
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BIG Problem!THAT'S A
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Do you always fill out registration formswith correct information?
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I always use fake emails like: [email protected]
Do you always fill out registration formswith correct information?
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HUGE Problem!ANOTHER
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Solve This?HOW DO WE
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+ LOGINSOCIAL
Social!WE ADD
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"Social media is like a snowball rolling down the hill. It's picking up speed. Five years from now, it's going to be the standard"
- Jeff AntayaCMO of Plante & Moran
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Right!HE SURE WAS
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1.2 Billion UsersFACEBOOK ALONE HAS
Source
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1.3 billion peoplelive in China
1.2 billion peoplelive in India
320 million peoplelive in the US
Source
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Largest
2nd Largest
4th Largest
Source
Meaning: IF FACEBOOK WERE A COUNTRY ITWOULD BE THE 3rd largest!
3rd Largest
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SO HOW DO THE MASSIVE AMOUNT OF PEOPLE ONSOCIAL MEDIA solve password fatigue?
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SocialLogin!
SO HOW DO THE MASSIVE AMOUNT OF PEOPLE ONSOCIAL MEDIA solve password fatigue?
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Social login allows users to log in with their
like Facebook, Twitter, or Google.
already existing accounts,
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Social login allows users to log in with their
like Facebook, Twitter, or Google.
already existing accounts,
Brilliant, right?
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With 2.5 billion users on the internet, there are atonne of existing usernames and passwords.
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CREATE MORE AND MORE ACCOUNTS?ARE WE MAKING PEOPLEWhy
LET THEM LOG IN WITHONE THEY ALREADY HAVE!
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IF WE LET USERS SIGN IN WITHTHEIR ALREADY EXISTING ACCOUNTS WE
THE HASSLE OF THIS:
Eliminate
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AND INTRODUCE
This!
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andSimple QuickIf you make logging in
more people are going to do so!
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You will start GAINING theof users you were potentially losing!
75%
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Now how does it work?
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WHEN A USER GOES TO YOUR WEBSITE AND SEES THESOCIAL LOGIN OPTION THEY'LL THINK:
Now how does it work?
WOW!That's so cool! This websiteclearly is fantastic...I'm goingto log in with Facebook!
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They click:1
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THIS SENDS A MESSAGETO FACEBOOK SAYINGTHE USER WANTS TO Log In2
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THIS SENDS A MESSAGETO FACEBOOK SAYINGTHE USER WANTS TO
And Facebooksends themthis screen tolog in with
Log In2
3
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Notice this is done on Facebook.com,not your website.
This means your website isn't getting auser's username and password, theinformation is just used to give access toyour website!
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checks if the username andpassword are correct.
Facebook4
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sends this window so youcan gather data with fullpermission from your users.
Facebook5
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These will becustomized toyour brand
5
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Okay6
USER CLICKS
IS SENT TO FACEBOOKNotice
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Approves7
USER IS GRANTED ACCESSTO YOUR WEBSITE.&
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Complicated?SEEM A LITTLE
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Complicated?SEEM A LITTLE
It's actually not!This happens in a fraction of a second with messages travelling quickly through pre-developed API's.
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5 secondsTO LOG IN WITH FACEBOOK
10 minutesTO CREATE A NEW ACCOUNT
or
Which would you prefer?
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NOT ONLY IS IT WAY
TO LOG IN, BUT AS A WEBSITE OWNER YOU
GET ACCESS TO USERS'
easier
EVERYBODY WINS!
profile data.
FOR USERS
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DID YOU SAY USERPROFILE DATA?
Wait,
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DID YOU SAY USERPROFILE DATA?
Wait,
YES, yes I did!
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"Think about what people are doing on Facebooktoday. They're keeping up with their friends andfamily, but they're also building an image andidentity for themselves, which in a sense is theirbrand. They're connecting with the audience that
they want to connect to. It's almost adisadvantage if you're not on it now."
- Mark ZuckerbergFounder of Facebook
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WHEN YOU OBTAIN PROFILE DATA YOU SEE THE
online brandTHAT PEOPLE ARE CREATING FOR THEMSELVES!
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YOU GETDIFFERENTdata points
SEE MORE DATA POINTS HERE
FROM A USERS' PROFILE, LIKE NAME, CITY & EMAIL.
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With this wealth of consumer
data you can really understand
who your customers are; know
their interests, hobbies, etc.; and
learn their online intentions.
This is HUGE!
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Data?WHAT ARE YOU GOINGTO DO WITH THAT
Build a
targetedmarketing
strategy based aroundyour true users!
1.
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Personalize!With a better understandingof who your users are you
can personalize theironline experience!
2.Data?WHAT ARE YOU GOINGTO DO WITH THAT
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NOW, TO SUM EVERYTHING UP:
social loginto your website today
key6 Reasons to add
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Customers are more likely to register and share content1
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Customers are more likely to register and share content1
Customers are more likely to return to your website2
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Customers are more likely to register and share content1
Customers are more likely to return to your website
You get a pre-validated email address
2
3
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Customers are more likely to register and share content1
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
2
3
4
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Customers are more likely to register and share content1
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
You obtain accurate profile data
2
3
4
5
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Customers are more likely to register and share content1
Customers are more likely to return to your website
You get a pre-validated email address
It’s easy to integrate with your traditional login system
You obtain accurate profile data
You have the ability to target content and give usersa personalized experience
2
3
4
5
6
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6 reasonsTHOSE
SOUND PRETTY CONVINCING TO ME...
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LoveNOW THAT YOU
THE IDEA OF SOCIAL LOGIN,
ARE YOU GOING TO USE IT?Where
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1 For users to register and log in on your website.
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2 To fill out contact forms or landing page forms!
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Really anywhere that would make a user's life easieror where you would like to obtain data about them!
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You can also
and social ID providers for your website.
customize the design
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CogostarSome of our favorite implementations are:
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&Aruba!
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Social Login!Now, I hope you have learned everything you need to know about
But if you need a bit more information pleasecontact us at [email protected]