The Intersection of Energy Storage, Sustainability Strategy and Brand Value: Lessons from a...
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M: Annie Longsworth Siren Agency @alongsworth
Jake Millan Tesla@TeslaMotors
Julien GervreaJackson Family Wines@omatters
The Intersection of Energy Storage, Sustainability Strategy and Brand Value: Lessons from a Cutting-edge Partnership
#SB16SD #ActivatingPurpose
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Sustainability in Wine
Julien Gervreau, Director of Sustainability
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Sustaining Our Land
Healthy land growsbeautiful wines
Crafting Our Wines
The art of sustainable wine
Advancing the Field
Leading by example
What Sustainability means to Jackson Family WinesWe invest in the health of our lands, quality of our wines, and well-being of our people and communities to cultivate a thriving future for generations to come.
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2011 EPA Green Power Leadership Award
JFW was the first wine company award winner. Other 2011 recipients included Intel & Google.
2013 Green Company of the Year Award
From Europe’s leading beverage industry trade publication.
2015 Top Project of the Year Award
For our automated barrel wash water recycling units.
Awards and Recognition
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Family FirstSince 1982, our multi-generational, family wine company has grown into a premium collection of wineries sourced largely from estate vineyards across California, Oregon, Italy, France, Australia, Chile and South Africa. Responsibility and environmental stewardship are the cornerstone of our family business.
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Stewards of the LandMost of our acreage is left to grow wild in support of biodiversity on our lands. We carefully design our vineyards to exist in harmony with nature and leave riparian corridors to encourage native species to roam.
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Caring for Our PeopleJFW pays a living wage of $15/hour for all full-time employees. We also offer generous health benefits and a company match 401k plan. Additionally, we offer numerous employee training courses including language, leadership, finance and business strategy.
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Water Intensity Reductions since 2008Retrofits, behavior changes, and various investments in water conservation and reuse technologies, have allowed us to reduce our water intensity and total water usage across the board
Water Intensity (gal/gal)
Total Water Usage
41%
31%
28M
gallons
saved/ye
ar
Saving Every Drop
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Powering the FutureWe are currently developing 6.7 MW of solar PV across 9 wineries in California, which is the largest solar portfolio of any wine company in the US. These systems provide nearly 1,400 homes’ worth of emissions free annual electricity usage, and will offset approximately 35% of JFW’s annual electricity usage.
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2021 JFW Sustainability Goals2021 Goal 2015 Baseline
Source 85% of grower fruit from certified sustainable vineyards
48% Certified for 2015 Harvest
Power 50% of winemaking operations from onsite renewables
Will be ~39% in 2016 (state RPS is 50% by 2030)
Reduce GHG intensity 25% 8.13 kgCO2e/gal for 2014 assessment (Scopes 1-3)
Reduce Water Intensity 33% 5.4 gal/gal
Reduce facility solid waste streams 50%
74% Diversion Rate (excluding Pomace)
Zero Waste Tasting Rooms 51% Diversion Rate
Pilot an innovative trial each year Barrel Wash Water Recycling
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To accelerate the world’s transition to sustainable energy.
MISSION
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TESLAMOTORS.COM
SECRET MASTER PLAN
MID-VOLUME
Model S - 2012
| Model X - 2015
HIGH VOLUME
Model 3 - 2017
LOW VOLUME
Roadster - 2008
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100,000+ Vehicles 31 Countries 1.5 Billion + miles
7.5GWh Storage / 30GW bi-directional 3-phase AC Inverters
B A T T E R Y S Y S T E M E X P E R T I S E
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G I G A F A C T O R Y 1
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P O W E R P A C K
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THANK YOU!
#SB16SD #ActivatingPurpose
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