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The internet in britain grant blank
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Grant Blank Prepared for the Social Digital Research Symposium 25 April 2013 The Internet in Britain Oxford Internet Survey 2011
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Transcript of The internet in britain grant blank
Grant Blank
Prepared for the Social Digital Research Symposium 25 April 2013
The Internet in BritainOxford Internet Survey 2011
•Rise of Next Generation Users
•Slow Pace of Diffusion
•Persistent Stratification
•Persistent non-use
•Persistent ex-use
Trends in Britain
• Waves: 2003, 2005, 2007, 2009, 2011, 2013• Multi-Stage Probability Sample • England, Scotland & Wales
• Respondents: 14 years and older
• Face-to-face Interviews
• High Response Rates
• Sponsorship for 2013 from the Nominet Trust, Ofcom, dot.rural
• Component of World Internet Project (WIP)
Oxford Internet Surveys
Next Generation Users
• Goal: Understand emerging forms of Internet use without links to ephemeral, commercial products
• Strongly connected• Two characteristics
– Heavy mobile use – Access using multiple devices
59
6
35
67
5
2813
54
73
5
23
3240
0
20
40
60
80
100
% o
f th
e p
op
ula
tion
2003 2005 2007 2009 2011
All users Next gen user First gen user Ex-user Non-user
OxIS 2003: N=2,029; OxIS 2005: N=2,185; OxIS 2007: N=2,350; OxIS 2009: N=2,013; OxIS 2011: N=2,057
Internet Users in 2011
Characteristics of Next Generation Users?
• Who? – Well-educated, wealthy people who have resources– Equally students and employed
• Where?– On the move– In more settings
• What?– Active content producers on the Internet– Regard Internet as essential for entertainment– Regard Internet is essential for information
59
6
35
67
5
28
73
5
23
0
20
40
60
80
100
% o
f th
e p
op
ula
tion
2003 2007 2011
User Ex-user Non-user
OxIS 2003: N=2,029; OxIS 2005: N=2,185; OxIS 2007: N=2,350; OxIS 2009: N=2,013; OxIS 2011: N=2,057
Internet use in Britain: 2003-2011
12
13
4
7
88
105
87
29
6
65 64
5
31
0
20
40
60
80
100
% o
f eac
h ag
e gr
oup
14-17 18-24 25-34 35-44 45-54 55-64 65+
Users Non-users Ex-users
OxIS 2011: Current users N=1,498; Ex-users N=93; Non-users N=466
Users, Non-users and Ex-users by Age
3235
50
62
35 3438
52
40 3845 47
3135 34
40
19 21
1217 15 15 17 15
1118
9 9
0
20
40
60
80
100
% o
f ex-
user
s
Tooexpensive
Computerno longeravailable
Just notinterested
Movedhouse/job
Privacyworries
Toodifficult
Badexperiences
spam/viruses Ex-users. OxIS 2005: N=167; OxIS 2007: N=124; OxIS 2009: N=141; OxIS 2011: N=93
Reasons Ex-Users Stopped Using the Internet (QE4)2005 2007 2009 2011
38
7
27
6
26
62
2
8
1 2
0
20
40
60
80
100
% o
f no
n- a
nd
ex-
user
s
Too expensive No computer /Internet connection
No interest /not useful
Difficulty ofusing it /confused
by technologies
No time / too busy
Ex-users and non-users. OxIS 2011: N=559
Most Important Reason Ex-Users and Non-UsersDo Not Use the Internet (QE5 and QN2 by QH12)
Ex-Users Non-Users
Summary of Britain 2011
• Rapid growth of mobile use + multiple devices: NGU• Overall Internet use is rising slowly • Internet use is stratified by income, education and age
– Users: wealthy, well-educated, young
• Non-users and ex-users have different reasons– Non-users: lack of interest– Ex-users: high cost, lack of access– Many non-users have access through proxies
Expectations for 2013
• Growth of Next Generation Users– Perhaps over 50% of users– New digital divide
• Growth of Internet use – Possibly reaching 80%– Possibly among the elderly
• Rapid expansion of mobile use– Difficult question is, So what?
• Continued disruption of existing economic and social patterns– Continued empowerment of users
Thank you.
Grant Blank
Oxford Internet Surveyshttp://microsites.oii.ox.ac.uk/oxis/[email protected]
Oxford Internet Institutehttp://www.oii.ox.ac.uk
