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Transcript of The Internet and Politics Agenda for Today Announcements Return of the Turtle Web guide assignment...
The Internet and Politics
Agenda for Today
•Announcements
•Return of the Turtle
•Web guide assignment
•Netizen political preferences: implications for government
The Internet and Politics
Web Guide Assignment•Choose topic with political relevance, appropriate to this week’s readings.•Visit a range of relevant web sites.•Note any pattern or theme that sheds light on an interesting issue or question.•Present your insight.•Use your reviews of 3-6 web sites as online evidence to support your argument or insight.•Tips:• Challenge is to keep it short, not to find enough to say.•Make hyperlinks in Word•Choice of sharing web guide or just site reviews.
The Internet and Politics
E-Citizens: AgendaE-Citizens: Agenda
• E-Citizen characteristics
• Service imperatives
• Research questions
The Internet and Politics
E-Citizens are rights-oriented
The Internet and Politics
•E-Citizens want maximum service choice
•E-Citizens expect to control the service experience
•E-Citizens demand data privacy
E-Citizens and rights: Imperatives
The Internet and Politics
E-Citizens are politically activeE-Citizens are politically active
The Internet and Politics
Politically Active E-Citizens: ImperativesPolitically Active E-Citizens: Imperatives
•E-Citizens demand quality
•E-Citizens demand input
The Internet and Politics
E-Citizens are InformedE-Citizens are Informed
• Growth of online news
• Net users watch less TV
The Internet and Politics
Informed E-Citizens: ImperativesInformed E-Citizens: Imperatives
•E-Citizens expect information access
•E-Citizens expect information quality
•E-Citizens want information pull, not information push
The Internet and Politics
E-Citizens are socially engaged E-Citizens are socially engaged
The Internet and Politics
Social E-Citizens: ImperativesSocial E-Citizens: Imperatives
•E-Citizens expect service relationships
•E-Citizens expect electronic communication
The Internet and Politics
E-Customers warm up to online serviceE-Customers warm up to online service
The Internet and Politics
E-Customers Online: ImperativesE-Customers Online: Imperatives
• E-Citizens will demand exponential growth in online service
• Offline services must remain for at least a generation
The Internet and Politics
E-Customers vary
Different types of Net use….
…look like different types of E-Customers.
The Internet and Politics
E-Customer Types: ImperativesE-Customer Types: Imperatives
· E-Citizens need a variety of service encounters
· E-Citizens want depth and breadth
The Internet and Politics
E-Customers: Evolving value drivers
The Internet and Politics
E-Customer Value Drivers: ImperativesE-Customer Value Drivers: Imperatives
•E-Citizens put a fresh spin on longstanding values
•E-Citizens’ value drivers exist in a context
The Internet and Politics
Research ChallengesResearch Challenges
• Control groups
• Demographics
• Distinguishing among Internet users
• Online surveying