The International Trade CentreThe International Trade Centre(UNCTAD/WTO)(UNCTAD/WTO)

What is ITC?What is ITC?

The International Trade Centre (ITC) is

the joint technical cooperation agency of the

United Nations Conference on Trade and Development (UNCTAD)

and the World Trade Organization (WTO)

for business aspects of trade development.

ITC’s visionITC’s vision

The Development Partner

For Export Success

ITC’s MissionITC’s Mission

ITC enables small business export success

in developing and transition countries

by providing, with partners,

inclusive and sustainable trade development solutions

to the private sector,

trade support institutions and

policy-makers

ITC’s Three Strategic ObjectivesITC’s Three Strategic Objectives

1. Support Policy Makers in integrating the business sector into the global economy

2. Develop the capacity of Trade Support Institutions to provide effective services to businesses

3. Strengthen the international competitiveness of Small and Medium Enterprises (SMEs)

Strategic Objective 1: Policy Makers Strategic Objective 1: Policy Makers

1. Support policy makers in integrating the business sector into the global economy

Decision makers enabled to develop effective trade development programmes and policies

Decision makers enabled to understand business needs and create conducive environment for business

Decision makers enable to integrate the business dimension into trade negotiations

Strategic Objective 2: TSIsStrategic Objective 2: TSIs

2. Develop the capacity of trade service providers to support businesses

TSIs enabled to provide efficient services that meet the needs of client enterprises

TSIs enabled to represent their clients effectively in shaping the business environment

Strategic Objective 3: SMEsStrategic Objective 3: SMEs

3. Strengthen the international competitiveness of enterprises

Enterprises enabled to formulate sound international business strategies

Enterprises enabled to become export-ready

Enterprises enabled to convert commercial opportunities into actual business

ITC’s Business ProcessITC’s Business Process

Mission and VisionITC: The Development Partner

for Export Success

Three Strategic Objectives

Eight Sub-Objectives and indicators

Regular budget resources

5 Business Lines(Competencies)

Extra-budgetary resources

CountryProgrammes

RegionalProgrammes

GlobalProgrammes

Result: Sustainable economic development

ITC’s Five Lines of BusinessITC’s Five Lines of Business

Trade IntelligenceTrade Intelligence

Goal: Better export decisions

Objectives: • TSIs, policy makers, enterprises make

informed decisions• TSIs deliver more effective information and

market analysis services

• ITC produces & disseminates trade intelligence that meets client needs

• Develop training materials and deliver innovatively (physical, virtual)

• Build capacity of information managers, market analysts to deliver services

• Advise TSIs on developing effective information services

Trade Intelligence: ActivitiesTrade Intelligence: Activities

Market Analysis Tools and ServicesMarket Analysis Tools and Services

I. Analytical Databases

II. Tailored Market Studies

III. Capacity Building

Trade Map

Market Access Map

Product Map

Investment Map

Trade Comp. Assessment

Export Potential Assessment

Export Opportunity Scan

Sector Competitiveness Brief

CustomisedStudies

Introduction toMarket Analysis

Preparation of Market Profiles

Training-of-Trainers

Business Clinics

Mentoring for Export Potential Assessments

Customised Training

Country Map

• Trade intelligence provided in an integrated system

• Trade information services and products evolving to meet changing needs

• TSIs better capable of delivering appropriate trade information and market analysis services

• Networking between trade intelligence providers

Trade Intelligence: ResultsTrade Intelligence: Results

Business in Trade PolicyBusiness in Trade Policy

Goal: Business Priorities integrated in National Trade Promotion Policies

Objective:

Enable policy makers to integrate business priorities in national trade policies and negotiations, and to achieve effective collaboration between the public and private sectors, and civil society

Business in Trade Policy: activitiesBusiness in Trade Policy: activities

• Establish platform for informed debates• Advanced tailored analysis of market access

data, trade negotiations, non-tariff barriers, and legal aspects of trade agreements

• Support set up of formal mechanisms for public-private dialogue:– Formulation of trade policies– Participation in trade negotiations– Design of export strategies (at national and sector

levels)

Business in trade policy: resultsBusiness in trade policy: results

• Public-private dialogue mechanisms established at national level

• Policy makers and business community empowered to effectively reflect the business dimension in trade policy and negotiations fora

• Support the establishment of conducive environment for public-private cooperation in implementation of trade development policies and programmes

Export StrategyExport Strategy

• Objective: – Capacities created to design and implement

competitive Export Development Strategies that meet the national development objectives

• Outcome indicators:– Representation– Design– Ownership– Implementation

Export StrategyExport Strategy

• Results:– Formalized strategy process agreed upon by

stakeholders– Comprehensive needs assessment undertaken &

scope of strategy defined for design stage– Strategy designed to address the priorities of the

needs assessment– Strategy implemented and monitored according to the

specified plan of action

Trade Support Institutions Trade Support Institutions StrengtheningStrengthening

Goal: Sustainable and effective exporter support

Objective: Export service delivery channels enabled

• Assess TSI needs• Benchmark TSIs• Build TSI management capacity• Build TSI capacity to assess enterprise needs

and market potentials• Support development of TSI services• Foster creation of TSI networks

TSI Strengthening: ActivitiesTSI Strengthening: Activities

• Support growth of a global TPO network• Support development of knowledge networks • Foster exchange of best practice• Host flagship events to promote knowledge

exchange

TSI Strengthening: ActivitiesTSI Strengthening: Activities

• TSI service capacities enhanced• National & Regional TSI Networks created or

strengthened• International TSI knowledge networks created

or supported

TSI Strengthening: ResultsTSI Strengthening: Results

Exporter CompetitivenessExporter Competitiveness

Goal: internationally competitive entreprise

Objective:

Potentially competitive new enterprises created and the competitiveness of existing enterprises strengthened

Exporter Competitiveness: activitiesExporter Competitiveness: activities

• Training, advisory and information services to improve SMEs competitiveness:– export management– Quality managment and conformity assessment– Export packaging– Supply chain management– Marketing mix

• Participation in trade policy process• Formulation of export strategies

Exporter Competitiveness: ResultsExporter Competitiveness: Results

• Exporters’ capactiy to strategize and efficiently acquire, and allocate resources strengthened

• Exporters’ capacity to design, produce and supply competitive products & services enhanced;

• Exporters’ capacity to market and sell products and services improved

• Certified national experts to provide training and counselling services to build exporter competiteveness

Thank you for your attentionThank you for your attention

Daniel Ivarsson, Senior AdviserOffice for Eastern Europe and Central AsiaInternational Trade CentrePalais des NationsCH-1211 Geneva, SwitzerlandTel.: +41 22 730 03 90E-mail: ivarsson@intracen.orgWebsite: www.intracen.org