The International Conference on

Administration and Business

ICEA - FAA 2010

4 – 5 JUNE 2010

http://conference@faa.ro

organized by

The Faculty of Business and Administration

University of Bucharest

Organizing Committee

Conference Manager:

Professor Dr. Elena Druica, University of Bucharest

Email: druica_e@faa.ro or elenadruica@yahoo.com

Romanian Organizing Committee

Professor Dr. Viorel Cornescu, founder of the Faculty of Business and

Administration

Professor Dr. Magdalena Platis, Dean of the Faculty of Business and

Administration

Assoc. Professor Dr. Cornelia Nistor, Vice Dean of the Faculty of Business and

Administration

Assoc. Professor Dr. Razvan Papuc, Scientific Secretary of the Faculty of Business

and Administration

Lecturer Dr. Siviu Cojocaru, Faculty of Business and Administration

Lecturer Dr. Anca Bratu, Faculty of Business and Administration

Teaching Assistant Dr. Cristina Popescu, Faculty of Business and Administration

Dr. Student Ionut Constantin, Faculty of Business and Administration

Dr Student Radu Herman, Faculty of Business and Administration

Dr Student Ioana Josan, Faculty of Business and Administration

Dr. Student Mihaela Sandu, Faculty of Business and Administration

Economist Carmen Gheorghita, Financial Manager, Faculty of Business and

Administration

Economist Andreea Stroe, external collaborator of the Faculty of Business and

Administration

Scientific Advisory Board

The organizers thank to the scientific advisory board of the Economic and

Administrative Sciences Series of the Annals of the University of Bucharest, as

well as to some of the members of the editorial board of the International Journal of

Innovation in the Digital Economy for their effort in reviewing the submissions.

Independent reviewers have also contributed to raising the scientific level of the registered

papers.

Azlan Bin Amran, Universiti Sains Malaysia, Malaysia

Adewale Aregbeshola, University of South Africa, South Africa

Ibrahim Arslan, Gaziantrep University, Turkey

Nimalathasan Balasundaram, University of Chittagong, Bangladesh

Bidit Lal Dey, American International Universtiy, Bangladesh

Subhajit Basu, Queen’s University of Belfast, UK

Trond-Arne Borgersen, Department of Business, Social Sciences and Languages,

Ion Bucur, University of Bucharest, Romania

Trond Borgenstern, Østfold University College, Norway

Anatolie Caraganciu, “Lucian Blaga” University from Sibiu, Romania

Kaushik Chaudhuri, Reitaku University, Japan

Viorel Cornescu, University of Bucharest, Romania

Bidit Lal Dey, American International Universtiy, Bangladesh

Ion Ignat, “Al. I. Cuza” University from Iasi, Romania

Ryu Keikoh, Waseda University, Japan

Oliver Krone, University of Lapland, Finland

Bhekuzulu Kumalo, Toronto, Canada

Jacky Mathonnat, University Auberge, France

Stephen Mutula, University of Botswana, Botswana

Shinji Naruo, Japan

Olu Ojo, Covenant University, Nigeria

Abdelnaser Omran, Universiti Sains Malaysia, Malaysia

Abang Ekhsan Abang Othman, Universiti Malaysia Sarawak, Malaysia

Didem Pasaoglu Hamsioglu, Anadolu University, Turkey

Rajesh K Pillania, Management Development Institute, India

Magdalena Platis, University of Bucharest, Romania

Rauno Rusko, University of Lapland, Finland

Miha Saloheimo, University of Lapland, Finland

Azadeh Shafaei, Universiti Sains Malaysia, Malaysia

Ryu Keikoh, Waseda University, Japan

Mehran Nejati, Universiti Sains Malaysia, Malaysia

Mostafa Nejati, Universiti Sains Malaysia, Malaysia

Razvan Papuc, University of Bucharest, Romania

Dan Popescu, “Lucian Blaga” University from Sibiu, Romania

Ali Pourezzat, University of Tehran, Iran

Andrei Stanoiu, “Nicolae Titulescu” University, Bucharest, Romania

Alexandru Tasnadi, The Academy of Economic Studies, Bucharest, Romania

The International Conference in Economics and Administration

ICEA - FAA 2010

June 4th

9,00 a.m. Registration of the participants, in the hall of the “Rectorate” Building of

the University of Bucharest, Kogalniceanu Avenue 36 - 46, Sector 5.

9,30: Welcome to the participants: Professor Dr. Magdalena Platis, Dean of the

Faculty of Business and Administration, “Stoicescu” Hall, First Floor

Plenary Session

10,00 – 10,25: Speaker: Professor Shinji Naruo, Japan, Visiting professor, University of

Bucharest, Romania:

A DRASTIC REORGANIZATION OF INDUSTRY IN THE WORLD. WHAT IS THE

DRIVING FORCE FOR REORGANIZATION?

10,25 – 10,50: Speaker: Professor Dr. Fabio Musso, Department of Business Studies and

Law, University of Urbino “Carlo Bo”, Italy; Co – Author: Dr. Student Barbara Francioni,

Department of Business Studies and Law, University of Urbino “Carlo Bo”, Italy

INTERNATIONAL STRATEGY FOR SMES: CRITERIA FOR FOREIGN

MARKETS SELECTION

10,50 – 11,15: Speaker: Professor Dr. Viorica Cărare, Director of the National Agency of

Competition in Republic of Moldova; Co – Author: Maxim Ion; Cooperative Trade

University of Moldova

COMPETITION DISTORSION. THEORETICAL APPROACHES AND

PRACTICAL CONSEQUENCES

11,15 – 11,45 Coffee Break. Discussions.

11,45 – 12,10: Speaker: Professor Dr. Hiroyuki Oba, Reitaku University, Japan

GAKUMON - RYOKU AND JAPANESE STYLE OF MANAGEMENT - DOES OUR

MANAGEMENT STYLE MATTER?

12,10 – 12,35: Speaker: Dr. Abdelnaser Omran, School of Housing, Building and

Planning, Universiti Sains Malaysia, Malaysia

ENVIRONMENTAL CRIME: A THREAT TO OUR FUTURE

12,30 – 13,00: Speaker: Professor Dr. Gabriela Stanciulescu, the Academy of Economic

Studies from Bucharest, Romania

YELD MANAGEMENT

13,00 – 13,25: Speaker: Professor Dr. Christina Suciu, the Academy of Economic

Studies from Bucharest, Romania

CONSUMER BEHAVIOUR AND NEW ECONOMICS

13, 45: Lunch Break. Discussions.

Place: The Students’ Restaurant of the University of Bucharest, Kogalniceanu

Avenue 36 - 46, Sector 5

15, 00: Sections Work

The halls and their places are mentioned in the remained pages of the

conference program.

19,00: Dinner

Place: The Students’ Restaurant of the University of Bucharest, Kogalniceanu

Avenue 36 - 46, Sector 5

Section 1: Economics:

Hall: Amphitheatre 1, Ground Floor

Chairs:

Professor Dr. Ion Bucur, Faculty of Business and Administration, University from

Bucharest

Alain Herscovici, Universidade Federal do do Espírito Santo, Brazil

Teaching Assistant. Cristina Popescu, Faculty of Business and Administration,

University from Bucharest

15,00 – 15,10: FREE TRADE – A PRIORITY ISSUE OF G-20 SUMMITS AFTER

THE WORLD ECONOMY WENT INTO RECESSION; Author: Haller Alina -

Petronela; ICES ,,Gh. Zane” – Iasi Branch of the Romanian Academy;

15,10 – 15,20: FOUNDING A NEW COMPANY IN THE PEOPLE’S REPUBLIC OF

CHINA: CASE STUDY; Author: Boštjan Polajžer, M. Sc., Faculty of Management

Koper, Slovenia

15,20 – 15,30: COMPETITIVENESS - CONCEPT AND METODOLOGY; Author: CPI

Dr. Nicoleta Hornianschi, Romanian Academy

15,30 – 15,40: ECONOMIC GROWTH, TECHNICAL PROGRESS AND LABOR

PRODUCTIVITY: KNOWLEDGE ECONOMICS AND NEW FORMS OF

TECHNICAL PROGRESS; Author: Alain Herscovici, Universidade Federal do do

Espírito Santo, Brazil

15,40 – 15,50: GLOBAL ECONOMICS AS A COMPLEX SELF - REGULATED

SYSTEM: THE CYCLE BIRTH AND POSSIBLE CONTROL FEATURES; Author:

Dreimanis Andrejs; Radiation safety centre of the State Environmental Service, Latvia;

15,50 – 16,00: SOCIAL IMBALANCE ON THE LABOUR MARKET IN ROMANIA

FOLLOWING THE COUNTRY’S ACCESSION TO THE EUROPEAN UNION;

Authors: Associate Professor Dr. Sîrghi Nicoleta, West University of Timisoara, Faculty

of Economics and Business Administration; Dr. Student Hohan Dumitru, CNSLR Fratia,

Bucuresti

16,10 – 16,20: AN EMPIRICAL ANALYSIS OF THE EXCHANGE RATE CHANNEL

IN TURKEY; Author: Assistant Professor Bengül Gülümser Arslan, Faculty of

Economics &Adm. Science/Department of economics, Turkey

16,20 – 16,30: NEW RULES FOR COMPANIES DUE TO CONTINUOUS GROWING

COMPETITIVENESS; Authors: Professor Dr. Popescu Veronica Adriana; Professor Dr.

Popescu N. Gheorghe; Academy of Economic Studies; Teaching Assistant Dr. Popescu

Cristina Raluca, University of Bucharest

16,30 – 16,40: THE DYNAMIC OF INTERNATIONAL COMMERCIAL EXCHANGE

UNDER GLOBALIZATION. COMPARATIVE ANALYSIS; Author: Dr. Ion Gr.

Ionescu, “Dimitrie Cantemir” Christian University, Constanta, Romania

16,40 – 16,50: THE DECENTRALIZATION DYNAMIC: HOW TO ENSURE GOOD

GOVERNANCE AT LOCAL LEVEL?; Author: Res. Dr. Cristi Iftene, Ovidius

University of Constanta, Romania

16,50 – 17,00: A BRIEFLY ANALYSE OF “NON-STATE ACTORS”- NGOs IMPACT

ON MULTINATIONAL COMPANIES: CONFLICT OR COOPERATION?; Author:

Laura Florescu; University “Alexandru Ioan Cuza” of Iasi, Romania;

17,00 – 17,30: Coffee break. Discussions.

17,30 – 17,40: COMPETITIVE STRATEGIES IN THE CONTEXT OF

GLOBALISATION; Authors: Professor Dr. Platis Magdalena, Teaching assistant Baban

Eleonora Gabriela, Faculty of Business and Administration, University of Bucharest,

Romania

17,40 – 17,50: GLOBALIZATION AND ECONOMIC GOVERNANCE; Author:

Professor Dr. Ion Bucur, Faculty of Business and Administration, University from

Bucharest

17,50 – 18,00:. IRANIAN STONE EXPORT TO UKRAINE: PROBLEMS AND

BARRIERS; Author: Farhad Parand, National Technical University of Ukraine “Kyiv

Polytechnic Institute”

18,00 – 18,10: ECOENTERPRISE, Author: Cornel Vintila, Edata, Bucharest

18,10 – 18,20: ROMANIAN HIGHLY SKILLED MIGRATION POST-1990.

DIMENSIONS AND CAUSAL FACTORS; Authors: Bonciu Cătălina, Faculty of

Administration and Business, University of Bucharest, Romania; Blidaru, Horaţiu,

Faculty of Political Sciences, „Dimitrie Cantemir” Christian University, Bucharest,

Romania

18,20 – 18,30: OFFSHORE COMPANIES; Author: Teaching Assistant Dr. Student

Cristina Gheorghe, Faculty of Business and Administration, University of Bucharest,

Romania

Section 2: Applied Economics:

Hall: Amphitheatre 5, First Floor, next to “Stoicescu” Hall

Chairs:

Professor Dr. Anatolie Caraganciu, “Lucian Blaga” University from Sibiu,

Romania

Professor Dr. Coralia Angelescu, Academy of Economic Studies, Bucharest,

Romania

Assistant Professor Herman Radu, Faculty of Administration and Business,

University of Bucharest, Romania

15,00 – 15,10: QUANTIFICATION OF ECONOMIC AND SOCIAL IMPACT OF

EXTERNAL LABOR MIGRATION BY APPLICATION OF COST-BENEFIT

ANALYSIS; Authors: Profesor Dr. Anatolie Caraganciu, "Lucian Blaga" University,

Sibiu; Dr. Student Belobrov Angela, Faculty of Finance, Academy of Economic Studies of

Moldova,

15,10 – 15,20: THE ROLE OF ELECTRONIC COMPUTER IN MODELING AND

SIMULATION OF THE ECONOMIC PROCESSES; Authors: Rozalia Nistor;

Alexandru Capatina; University “Dunarea de Jos” of Galati;

15,20 – 15,30: INFORMATION SYSTEMS USAGE IN BUSINESS AND

MANAGEMENT; Author: Associate Professor Dr. Mihane Berisha - Namani, Faculty of

Economics, University of Pristina, Kosova

15,30 – 15,40: THE SELECTION OF METHOD OF DISTRIBUTION WITH

MODELING PROCESS APPLIED ON A NATIONAL MANUFACTURING

COMPANY BY MEANS OF DECISION TREE METHOD; Authors: Costel Nistor;

Rozalia Nistor; Ciprian George Ticu, “Dunarea de Jos” University;

15,40 – 15,50: REPUTATION RISK: DETERMINANTS AND IMPLICATIONS;

Authors: Ianole Rodica, Faculty of Social and Administrative Sciences, “Nicolae

Titulescu” University, Romania, Sandu Mihaela, Faculty of Business and

Administration, University of Bucharest, Romania

15,50 – 16,00: RESEARCH ON NAMED AND OPTIONAL ARGUMENTS IN C# 4.0;

Author: Eng. Marius Iulian Mihailescu, Department of Computer Science, “Titu

Maiorescu” University from Bucharest, Romania

16,00 – 16,10: TAKING ACTION IN GREEN THROUGH BROWN; Author: Sevilay

Atlama, Faculty of Economics & Adm. Science/ Department of Economics, Anadolu

University, Turkey

16,10 – 16,20: IMAGES OF BUSINESS ORGANIZATIONS IN KNOWLEDGE

ECONOMY; Authors: Joia Radu-Marcel; Dumitru Paula; Babonea Alina-Mihaela;

“Nicolae Titulescu” University, Bucharest;

16,20 – 16,30: SCENARIOS FOR SUSTAINABLE REHABILITATION OF LARGE

RESIDENTIAL ESTATES THROUGH EUROPEAN FUNDS; Authors: Associate

Professor Dr. Luca Oana , Technical University of Civil Engineering Bucharest,

Romania; Dr Student Marinescu M.A. Desiree, Academy of Economic Studies, Bucharest,

Romania; Associate Professor Dr. Gaman Florian, Technical University of Civil

Engineering Bucharest, Romania

16,30 – 16,40: THE IMPORTANCE OF INNOVATION IN DEVELOPING AND

ORIENTING COMPANIES IN THE GLOBAL ECONOMIC CRISIS; Author: Dr.

Student Mititel Elena, Academy of Economic Studies, Bucharest, Romania

16,40 – 16,50: STATE AID THROUGH THE GOOD GOVERNANCE CONCEPT;

Authors: Profesor, Dr. Anatolie Caraganciu, Dr. Student Mirela Chiriac, "Lucian Blaga"

University, Sibiu

16,50 – 17,00: GROUP DECISIONS and IMPLICATION of GROUP DECISION

SUPPORT SYSTEMS IN TURKEY; Authors: Prof. Dr. Mehmet Sahin, Dr. Didem

Pasaoglu Hamsioglu; Turkey

17,00 – 17,30: Coffee break. Discusssions.

17,30 – 17,40: DESIGN AND IMPLEMENTATION OF THE SHORT-TERM

DEMAND FORECASTING PROCESS; Author: Dr. Eisenstat Eric; University of

California, Irvine;

17,40 – 17,50: LABOR MARKET INSERTION OF YOUNG PEOPLE IN ROMANIA;

Authors: Angelescu Coralia, Aceleanu Mirela Ionela, Creţu Alina Ștefania, Faculty of

Economics/Department of Economics and Economic Policies/Academy of Economic

Studies, Bucharest, Romania

17,50 – 18,00: SOME CONSIDERATIONS ABOUT THE TAGUCHI LOSS AND RISK

FUNCTIONS; Author: Professor Dr. Bârsan-Pipu Nicolae, Faculty of Finance, Banking

and Accounting, “Dimitrie Cantemir” Christian University, Braşov, Romania

18,00 – 18,10: IT SECURITY POLICY MANAGEMENT INTO THE BUSINESS

PROCESSES; Author: Associate Professor Dr. Barnoschi Adriana, University “Nicolae

Titulescu” Bucharest, Romania

18,10 – 18,20: ONLINE PAYMENT IN THE AGE OF ELECTRONIC COMMERCE;

Author: Dr. Student Mădălina Matei (Niţoiu), The Academy of Economic Studies,

Bucharest, Romania

18,20 – 18,30: CHALLENGES IN FOOD SAFETY AND CONSUMER HEALTH;

Authors: Lecturer Dr. David Oana; “Politehnica” University of Bucharest; Mihai Valia

Maria; Petroleum-Gas University of Ploiesti;

18,30 – 18,40: REGULATORY MEASURES IN THE ACTIVITY OF CEC BANK,

Author: Dr. Student Negotiu Calin, “Lucian Blaga” University from Sibiu, Romania

18,40 – 18,50: AN OUTLINE ON CULTURAL ECONOMICS - THE INFLUENCE OF

ECONOMY ON ROMANIAN THEATRE PRODUCTION; Authors: Ianole Rodica,

Caraiman Carmen, Faculty of Social and Administrative Sciences, “Nicolae Titulescu”

University, Romania

18,50 – 19,00: UNDERSTANDING FIRM’S BEHAVIOR IN DIFFERENT

TECHNOLOGICAL REGIMES; Author: Dr Student Herman Radu; Faculty of Business

and Administration, University of Bucharest; Romania

Section 3: Management and Marketing:

Hall: “Stoicescu” Hall, First floor

Chairs:

Professor Dr. Paul Marinescu, Faculty of Bussines and Administration, University

of Bucharest, Romania

Professor Dr. Sorin Toma, Faculty of Bussines and Administration, University of

Bucharest, Romania

Teaching Assistant Joia Radu Marcel, Faculty of Economic Sciences, “Nicolae

Titulescu” University from Bucharest, Romania

15,00 – 15,10: MODELING ONLINE CONSUMER BEHAVIOR THROUGH

ONLINE SHOPPING EXPERIENCE: THEORETICAL ISSUES; Authors: Dr

Attendant Iconaru Claudia; Dr Attendant Macovei Octav-Ionut; The Academy of

Economic Studies, Bucharest, Romania

15,10 – 15,20: PERSPECTIVE ON THE PERSONAL AND PROFESSIONAL

NEEDS OF THE PROJECT LEADER IN CONSTRUCTION INDUSTRY IN LIBYA:

A CASE STUDY; Authors: Salahaldein Alsadey, Abdelnaser Omran, Abdul Hamid

Kadir Pakir, Universiti Sains Malaysia, Malaysia

15,20 – 15,30: INTERCULTURAL COMPETENCE AND MANAGEMENT; Author: Dr

Atendant Irina Budrina (Russia), The Academy of Economic Studies Bucharest, Romania

15,30 – 15,40: THE MICE TOURISM – A RECOVERY STRATEGY FOR

ROMANIAN TOURISM; Authors: Mihaela-Carmen Muntean, Costel Nistor, “Dunarea

de Jos” University, Galati, Romania

15,40 – 15,50: THE BUSINESS SYSTEM MANAGEMENT AND BASIC TYPES OF

DECISIONS; Authors: Bratu Anca; Cornescu Viorel, University of Bucharest; Grigore

Maria; “Nicolae Titulescu” University, Bucharest

15,50 – 16,00: HUMAN OBSOLESCENCE - A PERSONAL AND

ORGANIZATIONAL CHALLENGE; Authors: Associate Professor Dr. Adela Coman,

University of Bucharest; Associate Professor Dr. Rita Toader, The North University of

Baia Mare

16,00 – 16,30: ANALYSING THE PERFORMANCE OF WASTE MANAGEMENT

COMPANIES IN THE CONTEXT OF SUSTAINABLE INVESTMENTS AT THE

GLOBAL LEVEL; Authors : Iamandi Irina - Eugenia; Constantin Laura - Gabriela;

Cernat - Gruici Bogdan; Faculty of International Business and Economics; the Academy

of Economic Studies Bucharest; Romania

16,30 – 16,40: THE IMPORTANCE OF COMMUNICATION IN PROJECT

MANAGEMENT; Authors: Pistol Luminita, Ungureanu Adrian, Spiru Haret University;

Romania

16,40 – 16,50: KNOWLEDGE MANAGEMENT IN E-BUSINESS ENTERPRISES;

Author: Diana Dorus, University of Bucharest

16,50 – 17,00: NEW PUBLIC MANAGEMENT AS A SOLUTION TO STATE’S

INCAPACITY OF MANAGING PUBLIC AFFAIRS. PUBLIC/ PRIVATE

DISPUTES; Authors: Simona Mina, Ana Rodica Stăiculescu, Cornel Grigoruţ, Faculty of

Law and Public Administration, Ovidius University of Constanţa Romania,

17,00 – 17,30: Coffee break. Discusssions.

17,30 – 17,40: THE SUSTAINABLE ENTERPRISE AT THE BEGINNING OF THE

21ST CENTURY; Authors: Associate Professor Dr. Vladimir-Codrin Ionescu, Professor

Dr. Viorel Cornescu, University of Bucharest, Romania

17,40 – 17,50: THE AFFIRMATION AND DEVELOPMENT DIRECTIONS OF THE

KNOWLEDGE - BASED SOCIETY, Professor Dr. Viorel Cornescu, Associate Professor

Dr. Vladimir-Codrin Ionescu, University of Bucharest, Romania

17,50 – 18,00: MANAGERIAL FORMATION AND COMPANY’S PERFORMANCE;

Authors: Professor Dr. Cătălina Bonciu, Faculty of Business and Administration,

University of Bucharest; Lecturer Dr. Cristian Sima, Centre for Industrial Economics

and Services, National Institute of Economic Research; Lecturer Dr. Gabriel Popa,

Polytechnic Institute of Bucharest, Faculty of Transports

18,00 – 18,10: MARKET RESEARCH ON BOTTLED WATER INDUSRTY AND

CONSUMPTION TRENDS IN EUROPE; Author: Irena Mnatsakanyan, BSC

BUSINESS SUPPORT CENTER LLC, Armenia

18,00 – 18,10: KNOWLEDGE MANAGEMENT – A TOOL FOR THE NEW WORLD;

Author: Dumitru Paula; Joia Radu-Marcel; Babonea Alina-Mihaela; “Nicolae Titulescu”

University, Bucharest;

18,10 – 18,20: CRISIS COMMUNICATION – ESSENTIAL MANAGEMENT

COMPONENT IN CRISIS SITUATIONS; Authors: Niculae Tudorel, ISOP, Bucharest;

Paul Marinescu, University of Bucharest, Faculty of Business and Administration; Sorin

Toma, University of Bucharest, Faculty of Business and Administration; Niculae Sabin

Mihai, Academy of Economic Studies, Bucharest

Faculty of Marketing

18,20 – 18,30: UNCONVENTIONAL ADVERTISING – AN IMPORTANT

OBJECTIVE IN THE DEVELOPMENT OF THE COMPANY IN TIMES OF

CRISIS; Authors: Paul Marinescu, University of Bucharest, Faculty of Business and

Administration; Niculae Sabin Mihai, Academy of Economic Studies, Bucharest, Faculty

of Marketing, Sorin Toma, University of Bucharest, Faculty of Business and

Administration

Section 4: Finance and Accounting:

Hall No: 120, Ground Floor

Chairs:

Erika I. Gulyas, Trinity University, San Antonio TX

Teaching Assistant Dr. Student Valentin Mihai Leoveanu, Faculty of Business

and Administration, University of Bucharest, Romania

15,00 – 15,10: INFLATION TARGETING, LONG-RUN INFLATION

EXPECTATIONS AND THE EFFECTIVENESS OF MONETARY POLICY; Author:

Erika I. Gulyas, Trinity University, San Antonio TX

15,10 – 15,20: THE FINANCIAL RELATED ANALYSIS ON SALES MANAGEMENT

AND HUMAN RESOURCES BY MEANS OF BI TYPE SOLUTIONS (Accepted to

be published in the International Journal of Innovation in the Digital Economy,

SUA); Authors: Lecturer Dr. Şerbanescu Luminiţa, University of Piteşti, Romania;

Associate Professor Dr. Rădulescu Magdalena, University of Piteşti, Romania,

15,20 – 15,30: A WORLD OF CHALLENGES: THE ACCELERATION OF

FINANCIAL FLOWS AND OF FOREIGN DIRECT INVESTMENTS; Authors:

Professor Dr. Popescu N. Gheorghe; Professor Dr. Popescu Veronica Adriana, Academy of

Economic Studies; Teaching Assistant Dr. Popescu Cristina Raluca, University of

Bucharest

15,30 – 15,40: THE ECONOMIC CRISIS AND FOREIGN DIRECT INVESTMENT

IN ROMANIA. A REGIONAL APPROACH; Author: Associate Professor Dr.

Mărginean Silvia; ”Lucian Blaga” University of Sibiu, Romania;

15,40 – 15,50: MONETARY POLICY AND THE FINANCING OF ROMANIAN

COMPANIES IN THE CURRENT CRISIS; Author: Teaching Assistant Valentin

Leoveanu, University of Bucharest, Romania

15,50 – 16,00: CONSIDERATIONS REGARDING FINANCING SOURCES FOR

ENERGY ACTIONS IN ROMANIA; Authors: Associate Professor Dr Luca Oana,

Associate Professor Dr Gaman Florian, Technical University of Civil Engineering

Bucharest, Romania; Dr Student Marinescu M.A. Desiree, Academy of Economic Studies,

Bucharest, Romania; Dr Stanescu Andrei, Technical University of Civil Engineering

Bucharest, Romania

16,00 – 16,10: IDENTIFICATION, CLUSTERING AND COMPARING EFFECTIVE

INDUSTRIES AT TEHRAN STOCK EXCHANGE BEFORE AND AFTER ITS

LEGAL STRUCTURE CHANGE BY MINIMUM SPANNING TREE OF DISTANCE

ULTRA METRIC; Authors: M. Ashhar, D. Damoori, H. Anvar, Department of Financial

Management, College of Management, University of Yazd, Iran

16,10 – 16,20: FOREIGN DIRECT INVESTMENTS AND THE ECONOMIC CRISIS,

Authors: Lecturer Dr. Liviu Radu, Lecturer Dr. Carmen Radu, “Nicolae Titulescu”

University from Bucharest, Romania

16,20 – 16,30: OUTSOURCING STRATEGIES IN THE AUTOMOTIVE INDUSTRY:

A CASE STUDY ON THE TRANSACTION PATTERNS IN A TURKISH

ASSEMBLY PLANT; Authors: Tuğba Gürçaylilar Yenidoğan, Fulya Sarvan, Akdeniz

University, Antalya, Turkey

16,30 – 16,40: INVESTMENT ENVIRONMENT AND FOREIGN DIRECT

INVESTMENTS IN THE UNDERLYING TRENDS OF THE TURKISH ECONOMY;

Authors: Research Assistant Sevilay Atlama, Professor Dr. S. Ridvan Karluk, Fac. Of

Economics & Adm. Science/ Department of Economics, Anadolu University, Turkey

16,40 – 16,50: CHANGES IN THE DOW EFFECTS IN THE ROMANIAN FOREIGN

EXCHANGE MARKET; Authors: Dumitriu Ramona, Stefanescu Razvan, “Dunarea de

Jos” University from Galati, Romania

16,50 – 17,00. INTERNATIONAL POLITICAL ECONOMY IN AN AGE OF

GLOBALIZATION, GLOBAL TRADE AND GLOBAL FINANCE; Authors: Enea

Constanţa, Economics Faculty and Business Administration, „Constantin Brancusi”

University, Targu-Jiu, România, Enea Constantin, Economics Faculty of Law,

„Constantin Brancusi” University, Targu-Jiu, România

17,00 – 17,30: Coffee break. Discusssions.

Place: Hall 114, Ground Floor

17,30 – 17,40: IMPROVING THE MANAGEMENT OF A COMPANY USING BI

INSTRUMENTS; Authors: Lecturer Dr. Şerbanescu Luminiţa, University of Piteşti,

Romania; Associate Professor Dr. Rădulescu Magdalena, University of Piteşti, Romania,

17,40 – 17,50: BUDGET EXPENDITURE STRUCTURE IN KOSOVO; Authors:

Associate Professor Myrvete Badivuku-Pantina, Associate Professor Skender Ahmeti,

University of Prishtina, Faculty of Economics, Kosovo; Associate Professor Mixhait Reçi,

University “Iliria”, Kosovo; Drita Kaçandolli-Gjonbalaj, Privatization Agency of Kosova,

Kosovo

17,50 – 18,00: IMPACT OF THE GLOBAL CRISIS ON THE LINKAGES BETWEEN

THE INTEREST RATES AND THE STOCK PRICES IN ROMANIA

Authors: Stefanescu Razvan, Dumitriu Ramona; Faculty of Economics, University

“Dunarea de Jos” Galati, Romania

18,00 – 18,10: FINANCIAL CRISIS AND PUBLIC DEBT IN EMERGENT AND

DEVELOPING COUNTRIES; Author: Associate Professor Dr. Stoica Emilia Cornelia,

“Nicolae Titulescu” University, Romania

18,10 – 18,20: THE MACROECONOMIC EFFECTS OF EUROPEAN FINANCIAL

INTEGRATION; Author: Șargu Alina Camelia, Chirlean Dan; “Alexandru Ioan Cuza

University”, Iași; Romania

Section 5: Education, Administration and Law:

Hall No: 124, Ground Floor

Chairs:

Associate Professor Dr. Anca Monica Ardeleanu, Faculty of Business and

Administration, University of Bucharest

Dr. Krone Oliver; University of Lapland, Faculty of Social Sciences;

Dr. Student Ioana Josan, Faculty of Business and Administration, University of

Bucharest

15,00 – 15,10: CHALLENGES OF A GLOBAL ACADEMIC RANKING; Author:

Professor Dr. Rotariu Ilie; “Lucian Blaga” University of Sibiu; Romania

15,10 – 15,20: ONLINE VS. OFFLINE VS. MIXED PARTICIPATION FOR BETTER

GOVERNMENTAL POLICY-MAKING; Authors: Dr. Student Oprea Radu Adrian; Dr

Ancuta Daniela Sarpe, Dunarea de Jos University, Galati, Romania

15,30 – 15,40: DECENTRALIZATION OF PRE-UNIVERSITY EDUCATION

SYSTEM – A NEW INSTITUTION CONSTRUCTION WHICH ENTAILS

EFFICIENCY AND EQUITY?; Author: Roman Mihaela, Dr. Student at the National

School of Political Studies and Public Administration, Romania

15,40 – 15,50: THE RELATIONSHIP BETWEEN VOCATIONAL EDUCATION AND

ECONOMIC DEVELOPMENT IN TURKEY: AN EMPIRICAL ANALYSIS; Author:

Dr. Ceyda Özsoy, Anadolu University, Turkey

15, 50 – 16,00: BUSINESS EXCELLENCE WITH MANAGEMENT SYSTEMS AND

THE RELATION TO INFORMATION SYSTEMS; Author: Dr. Krone Oliver;

University of Lapland, Faculty of Social Sciences;

16,00 – 16,10: HORUS AND ERP ORIENTED PROCESS DESIGN –

OVERCOMING COMMUNICATION LAPSES OF PROCESSES; Author: Dr. Krone

Oliver; University of Lapland, Faculty of Social Sciences;

16,10 – 16,20: ETICAL AND LEGAL CONSEQUENCES OF COUNTERFEIT IN

THE SOCIO-ECONOMIC ENVIRONMENT FROM THE U.E. INTEGRATION;

Authors: Gheorghe Carmen Adriana; Ratulea Gabriela, Transilvania University; Brasov,

Romania

16,20 – 16,30: E-DEMOCRACY PLATFORMS FOR GOVERNMENTAL DECISION

MAKING. CASE STUDY ON “SMART METHOD OF PUBLIC POLICY”; Authors:

Dr Student Radu Adrian Oprea; “Dunarea de Jos” University, Dr Ancuta Daniela Sarpe;

Dunarea de Jos University;

16,30 – 16,40: THE ANALISIS OF THE SITUATION LOOKING THE

ENVIRONMENT PROTECTION IN ROMANIA THROUGH THE POS

ENVIRONMENT REFERENTIAL CHALLENGES AND THREATS; Authors:

Mardiros Daniela, Borza Mioara, University "Alexandru Ioan Cuza" of Iasi, Romania

16,40 – 16,50: THEORETICAL APPROACHES OF THE IMPLEMENTATION

SYSTEM OF EUROPEAN COHESION POLICY; Author: Dr. Student Alina Bourosu,

National School of Political Science; Bucharest, Romania

16,50 – 17,00: THE ROLE AND IMPLICATIONS OF MEDIATION IN PUBLIC

MARKETING, Author: Associate Professor Dr. Ardeleanu Anca Monica, Faculty of

Business and Administration, University of Bucharest, Romania

17,00 – 17,30: Coffee break. Discusssions.

17,30 – 17,40: IS EDUCATION BASED ON GAMES A SOLUTION FOR FUTURE

LEARNING?; Authors: Constantin Ionut, Dumitrascu Raluca-Bogdana, Faculty of

Business and Administration, University of Bucharest, Romania

17,40 – 17,50: REFORMING THE IMPLEMENTATION OF PUBLIC POLICIES IN

THE EDUCATIONAL SYSTEM; Author: Roventa Irina, University of Bucharest,

Romania

17,50 – 18,00: STRATEGIES AND TECHNIQUES OF COMMUNICATION AND

PUBLIC RELATIONS APPLIED TO NON-PROFIT SECTOR; Author: Ioana –

Julieta Josan; Faculty of Business and Administration, University of Bucharest,

Romania

18,00 – 18,10: “WIKIHEALTH” FOR PUBLIC HEALTH MAPPING; Authors: Litan

Daniela, Mocanu (Virgolici) Aura-Mihaela; Academy of Economic Studies, Faculty of

Cybernetics, Statistics and Informatics Economics, Bucharest, Romania;

18,10 – 18,20: CREATIVE MOTIVATION AND PERSONALITY AT THE

ROMANIAN PUBLIC FUNCTIONARIES; Author: Balgiu Beatrice Adriana,

University POLITEHNICA of Bucharest, Romania

18,20 – 18,30: LIMITATION OF NULLITY EFFECTS THROUGH CIVIL LEGAL

MEANS; Author: Teaching Assistant Dr. Camelia Stănciulescu, Faculty of Business and

Administration, University of Bucharest, Romania

18,30 – 18,40: THE NECESSITY TO HARMONIZE THE MECHANISMS

CHARACTERISTIC TO ’THE CONTRACT OF CONSUMPTION’ TO GENERAL

RULES; Author: Professor Dr. Liviu Stănciulescu, Faculty of Law, „Nicolae Titulescu”

University from Bucharest, Romania

18,40 – 18,50: PROBLEM STRUCTURING IN PUBLIC POLICY ANALYSIS: THE

CASE OF SECURITY STUDIES; Author: Associate Professor Dr. Zulean Marian,

Faculty of Business and Administration, University of Bucharest;

18,50 – 19,00: THE RIGHT OF CONSUMPTION: THE DECLINE OF WILL

AUTONOMY?; Author: Teaching Assistant Anca Nicoleta Gheorghe, Faculty of Law,

„Nicolae Titulescu” University, Romania

June 5th

Workshop:

“Inter and Transdisciplinary Issues of Economic Behavior”

Place: Stoicescu” Hall, First Floor of the “Rectorat” Building of the University of

Bucharest, Kogalniceanu Avenue 36 - 46, Sector 5,

9,30 - 10,00 Professor Dr. Elena Druica, University of Bucharest

Associate Professor Dr. Mircea Nita, the National School for Political and

Administrative Sciences, Bucharest, Romania

About the event

SPECIAL GUESTS:

10,00 – 10,30: Speakers: Professor Dr. Alexandru Tasnadi, Professor Dr. Cosntantin

Popescu, The Academy of Economic Studies, Bucharest, Romania

HUMAN BEHAVIOR BETWEEN THE HOLISTIC TRIAD AND THE TRAGIC

TRIAD

10,30 – 11,00: Speaker: Associate Professor Dr. Mircea Aurel Nita, the National School

for Political and Administrative Sciences, Bucharest, Romania

JUMPING IN KNOWLEDGE BY REINTEGRATION OF SPIRITUALITY WITHIN

SCIENCES

11,00 – 11,30: Speaker: Dr. Oliver Krone, University of Lapland, Finland

ENTERING THE LABOUR MARKET – REFLECTIONS TO MAINTAIN SANITY

11,30 – 12,00: Speaker: Professor Dr. Fabio Musso, Department of Business Studies

and Law, University of Urbino “Carlo Bo”, Italy; Co – author: Dr Student Domenico

Consoli, Department of Business Studies and Law, University of Urbino “Carlo Bo”, Italy

TECHNOLOGY IN MARKETING CHANNELS: PRESENT AND FUTURE

DRIVERS OF INNOVATION

12,00 – 12,30: Coffee Break. Discussions.

Place: In front of “Stoicescu” Hall

Papers presentation:

12,30 – 13,00 INTERFEROGRAM - A NEW METHOD OF INTERCELLULAR

COMMUNICATION; Authors: Associate Professor Dr. T. Trandafir, Dr. M. Gheorghiu,

Associate Professor Dr. Mircea Nita, B.s. Biol. Katrina Alecsandru

13,00 – 13,30: OPTIMIZING OF HUMAN BEHAVIOUR BY BIOINFORMATIONAL

MEDCINE; Associate Professor Dr. Liana Marginean, UMF Iuliu Hateganu, Cluj,

Romania

13,30 – 14,00: LOZANOV METHOD - UPDATING EDUCATIONAL PYRAMID,

Lecturer Dr. Simona Malescu, The National Military University Bucharest, Romania

14,00 - Lunch Break. Discussions.

Place: The Students’ Restaurant of the University of Bucharest, Kogalniceanu

Avenue 36 - 46, Sector 5

15,00 – 15,30: MIDDLE WAY - THE MATRIX OF UNIFYING THE

CONSCIOUSNESS, Lecturer Dr. Simona Malescu, The National Military University

Bucharest, Romania

15,30 – 16,00: ENERGETICAL AND VIBRATIONAL APPROACH AND THE

CHANGE OF KNOWLEDGE; Author: Associate Professor Dr. Mircea Aurel Nita, the

National School for Political and Administrative Sciences, Bucharest, Romania

16,00 – 16,30: ELEONA - ABOUT THE DIVINE ORDER FOR HUMAN

EVOLUTION IN OUR DAYS; Author: Andrea COSTAN - specialist in

Communications, Tg. Mures, Romania

16,30 – 17,00: SCIENTIFICAL APPROACH UPON TRINITY PRINCIPLE AS A

COMMON ELEMENT OF WORLD RELIGIES, Author: Crina POP - manager

assistent, specialist in Human Resuorces, Tg. Mures, Romania

17,00 – 17,30: SPIRITUAL CAPITAL, Autor: Associate Professor Dr. Ana-Maria

Grigore, Hyperion University, Bucharest

17,30: Coffee Break. Informal closing of the event

OTHER ICEA 2010 REGISTERED PAPERS

1. NOT ATTENDING AUTHORS: COMPETENCY LEVEL OF

CONSTRUCTION PROJECT MANAGER IN PENANG STATE, MALAYSIA;

Authors: Abdelnaser Omran, School of Housing, Building and Planning, Universiti

Sains Malaysia, Malaysia; Abdullah Mahmood, Department of Architecture and

Building Science, College of Architecture and Planning, Kind Saud University,

Kingdom of Saudi Arabia

2. NOT ATTENDING AUTHORS: MANAGEMENT OF SAFETY IN

CONSTRUCTION SITES IN MALAYSIA: PERSPECTIVES ON THE

ELEMENTS OF POOR, Authors: Abdelnaser Omran, Abdelwahab Omran,

Mayhuddin Ramli & Abdul Hamid Kadir Pakir, School of Housing, Building and

Planning, Universiti Sains Malaysia, Malaysia

3. NOT ATTENDING AUTHORS: IDENTIFYING THE KEY FACTORS THAT

INFLUENCE DELIVERY OF PROJECTS UNDERTAKEN BY LOCAL

CONTRACTORS IN MALAYSIA: A CASE STUDY; Authors: Abdelwahab

Omran, Abdelnaser Omran, Abdul Hamid Kadir Pakir & Mayhuddin Ramli,

Universiti Sains Malaysia, Malaysia; Abdullah Mahmood, College of Architecture

and Planning, Kind Saud University, Kingdom of Saudi Arabia

4. NOT ATTENDING AUTHORS: CRITICAL SUCCESS FACTORS IN

CONSTRUCTION INDUSTRY IN LIBYA; Authors: Abdelwahab Omran, Abdul

Hamid Kadir Pakir, Abdelnaser Omran & Mayhuddin Ramli, Universiti Sains

Malaysia, Malaysia

5. NOT ATTENDING AUTHORS: MANAGING CONSTRUCTION CONFLICT:

A CASE STUDY OF PAN PALACE PLAZA COMMERCIAL COMPLEX;

Authors: Yeoh Keat Yew, Abdelnaser Omran, Universiti Sains Malaysia,

Malaysia; Abdullah Mahmood, College of Architecture and Planning, Kind Saud

University, Kingdom of Saudi Arabia

6. NOT ATTENDING AUTHOR: FACTORS AFFECTING THE CHOICE OF

MARKET ENTRY MODES IN THE AFRICAN TELEPHONY INDUSTRY;

Author: Maxwell Chanakira, Harare Institute of Technology, Zimbabwe

7. NOT ATTENDING AUTHOR: EXPLAINING THE FORMATION OF

NETWORK INNOVATIONS BY SMALL AGRICULTURAL FIRMS: THE

CASE OF THE EX-SUGAR BEET FARMERS OF THE UK; Authors: Daniel E.

May, Graham J. Tatey, Leslie Worrall, Business School, University of

Wolverhampton, UK

8. NOT ATTENDING AUTHOR: EMPLOYEES AND COMPUTER CRIMES

DURING ECONOMIC CRISIS; Author: Andrisescu Dana Ramona, Doctoral

School of Economics, “Alexandru Ioan Cuza” University Iasi, Romania

9. NOT ATTENDING AUTHOR: AN OVERVIEW OF EUROPEAN MONEY

MARKET INTEGRATION UNDER THE ECONOMIC AND MONETARY

UNION; Author: Avadanei Andreea, Doctoral School of Economics, “Alexandru

Ioan Cuza” University - Iasi, Romania

10. NOT ATTENDING AUTHOR: THE ROLE OF STRATEGIC LEADERSHIP

IN THE EXECUTION OF CORPORATE STRATEGIES; Author: Dr. Student

Olu Ojo, Department of Business Administration, Osun State University, Nigeria

11. NOT ATTENDING AUTHOR: THE HISTORICAL APPROACH TO

COMPETITION AND THE COMPARATIVE ANALYSIS OF COMPETITIVE

MARKET VERSUS MONOPOLISTIC MARKET; Author: Dr. Student Adina

Gabriela Dascalu; University of Craiova;

12. NOT ATTENDING AUTHOR: THE ROLE OF THE STATE IN OBTAINING

NATIONAL COMPETITIVE ADVANTAGE IN ROMANIAN ECONOMY;

Author: Dr. Student Adina Gabriela Dascalu; University of Craiova

13. NOT ATTENDING AUTHORS: IDENTIFICATION AND CLASSIFICATION

OF IRAN AND INTERNATIONAL STOCK MARKETS ' VOLATILE

BEHAVIOR USING ARCH& GARCH METHOD. EVIDENCE: DAILY INDEX

RETURNS FOR IRAN AND INTERNATIONAL STOCK MARKETS; Authors:

M. Ashhar, D. Damoori, H. Anvar, Department of Financial Management, College

of Management, University of Yazd, Iran

14. NOT ATTENDING AUTHOR: INTRAPRENEURSHIP. APPROACH TO

EMPLOYING THE APPLIED EDUCATION’S STUDENTS; Author: Seyed

Reza Ghazanfari, Institute of Scientific – Applied Higher Education of Jihad-of-

Agriculture, Iran

15. NOT ATTENDING AUTHORS: CENTRAL BANK MONETARISM TO

KEYNESIAN GOVERNING IMPULSES; Authors: Rădoi Mădălina-Antoaneta;

Olteanu Alexandru; University Nicolae Titulescu, Bucharest;

16. NOT ATTENDING AUTHORS: MODERN STRATEGIES OF

TRANSNATIONAL COMPANIES FROM EMERGING COUNTRIES; Authors:

Mărgulescu Serghei; Mărgulescu Elena; “Nicolae Titulescu” University from

Bucharest; Romania

17. NOT ATTENDING AUTHORS: THE BALANCE OF PAYMENTS AND THE

EXTERNAL DEBT. SPECIFIC PROBLEMS IN ROMANIA; Authors: Giurgiu

Adriana; Haţegan D.B. Anca; Negrea Adrian; University of Oradea, Faculty of

Economic Sciences, Dept. of International Business, Romania

18. NOT ATTENDING AUTHORS: HOW CAN BE REACHED AND BE STAYED

ON BLUE OCEAN? CASE STUDY PARSIAN BANK OF IRAN; Authors:

Ahmad Ayatinia; MBA Department, Graduate Studies Faculty, University of

Science and Culture, Tehran, Iran; Mohammadreza Zarei; MBA Department,

Graduate Studies Faculty, University of Science and Culture, Tehran, Iran

Closing remarks

The organizers want to thank all the participants for their effort and

willingness to cooperate with the organizing committee of ICEA 2010. As

members of ICEA team, you will benefit from some special conditions once you

decide to participate in the next ICEA edition, which will he held in June 2011.

Important deadlines:

Full Paper Submission (electronic registration): May 1st 2011.

Fee Payment: May 5th 2011

Registration Fees

I. Early registration: Before February 1st, 2011

75 euro per paper (no more than 3 authors)

For any additional paper: 50 euro per paper (no more than 3 authors)

The participants to the previous ICEAs will pay the regular fee for the first

paper and will register every second paper FOR FREE.

II. Later registration: After February 1st 2011 but no later than May 1st 2011

100 euro per paper (no more than 3 authors)

For any additional paper: 75 euro per paper (no more than 3 authors)

The participants to the previous ICEAs will pay the regular fee for the first

paper and will register every second paper FOR FREE.

There is no fee for undergraduate students.

III. Not attending authors:

For authors not attending the fee there is charge of 50 euro for the first paper, and 25 for

each consecutive paper. This fee includes sending of conference proceedings by mail and,

in case the papers will be included in one of the journals mentioned in the Publication

Opportunities section, the specific issue.

Publication Opportunities:

Based on their scientific quality, the submissions could be published in one of the

following issues:

The Scientific Session Proceedings. The editor of these proceedings will apply in order

to include them into international databases. The previous proceedings were included in

EBSCO international databases.

"The Annals of the University of Bucharest, Economic and Administrative

Series", an official publication of the Faculty of Administration and Business, University

of Bucharest, journal indexed in international databases.

http://annalseas.faa.ro/en/acasa.html

The "International Journal of Innovation in the Digital Economy", an official

publication of IGI-Global, USA, journal indexed in international databases.

http://www.igi-global.com/journals/details.asp?id=32928

The "Manager" Journal, an official publication of the Faculty of Administration and

Business, University of Bucharest, journal indexed in international databases.

http://www.manager.unibuc.ro/

“The International Journal of Economic Behavior”, is an official publication of the

Group for Studies in Behavioral Economics within the Faculty of Administration and

Business, University of Bucharest. The inaugural issue of this journal will be launched on

October 2010 and the journal will be indexed in international databases.

http://www.itchannel.ro/mag1/

For further details:

Please, visit us at http://itchannel.ro/faa-sesiune/ or do not hesitate to contact directly

the conference manager, Professor Dr. Elena Druica at druica_e@faa.ro, or/and

elenadruica@yahoo.com

We are looking forward to meet you again in 2011 !

ICEA 2010 Team