The Interactive Charter

The story so far.....

• We’ve identified a need for a step-change – a toolkit for people who want to make their organisation more interactive

• There are enough people who are convinced of the business case for interactivity and who are willing to articulate it in a persuasive way

• We know what a lot of the obstacles are• We believe that there are people in leadership

roles that would be willing to remove these obstacles – if they believe that it is possible

There’s a wiki listing 50 hurdles to interactivity

http://www.practicalparticipation.co.uk/socialstrategy/

About 50 people helped us refine it

And we’re now working with those people to author ‘The Interactive Charter’

www.interactivecharter.org

Charter Commitments (draft)

The organisation signing the charter:• recognises the business case for interactivity• commits itself to removing the ‘50 hurdles’• agrees to publish a target date for the

removal of each hurdle• agrees to publish a progress chart showing

how far they have got towards the removal of each hurdle

Why a charter?

• A charter can include a commitment that someone at a leadership level can sign up to on behalf of their organisation

• It can also be signed by individuals who would like the organisations around them to commit to the principles of openness and interactivity embodied in the charter

• Helps social-web advocates understand the organisational issues

What does the charter commit an organisation to do?

Implementation plan?

Co-ordination• This should be a collaborative process – not an

adversarial one. More ‘carrot’ than ‘stick’ – no publicity until successfully completed

• Consistency of definitions is important• A private community network sharing experiences,

anecdotes and resources should be established among participating organisations

• Wider learning is an incidental benefit• The final output should be a published ‘toolkit’ – a

briefing of the implications of signing the charter for different professional groupings (i.e. Implications for Children’s Services etc)

Where next?• We need to complete the charter and get individual

signatories;• Once we’ve done that, we need between 10 - 20

organisations to sign up the charter and pilot the charter process;

• We want a mix (local government, fire, police etc)• We will provide consultancy and support to these

organisations as part of an action research process;• Through this action research we further develop the list of

hurdles and build up shared learning on approaches for overcoming them in different contexts;

• We share this learning in a published toolkit, and as the basis for a scalable consultancy and capacity building offer;

Push the start button

Possible sponsors• A single national

institutional sponsor?• A few joint sponsors?• Individual signatories

contribute to a project-management fee?

• A few regional bodies share the costs?

Ready?

YOU CAN SIGN UP *NOW* AS AN INDIVIDUAL... WHAT ARE YOU WAITING FOR?

"I believe in interactive organisations and support the Interactive Charter as a statement of positive change. I will encourage organisations I am working with to adopt the Charter and to remove the barriers to effectively use of social media."

LET US KNOW WHAT YOU THINK?

Tim DaviesPaul EvansWarren Hatter