The Integrated Online Marketplace
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The Integrated Online Marketplace A Proposed Strategy SNA > 11.10.05
description
SNA >. 11.10.05. The Integrated Online Marketplace. A Proposed Strategy. Repurposed print classifieds Verticalization of Real Estate, Employment and Automotive Separate ROP Separate Business Directory Multiple search mechanisms. SNA >. 11.10.05. - PowerPoint PPT Presentation
Transcript of The Integrated Online Marketplace
The Integrated Online Marketplace
A Proposed Strategy
SNA > 11.10.05
Business as usual, usually a simple platform shift
• Repurposed print classifieds• Verticalization of Real Estate, Employment
and Automotive• Separate ROP• Separate Business Directory• Multiple search mechanisms
SNA > 11.10.05
Modest nods to the web
• Self-service print/online ad placement• Limited online-only ad placement• Beginnings of web-enhanced up sells
SNA > 11.10.05
Consider the customer experience...
• Limited listings:– In quantity– In quality– In isolation
• Hard to find• Hard to do business
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It’s not your parent’s classifieds, it’s a marketplace…
• Search• Stuff• Stores• Specials• Simple• Service
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The Search…
• Single point• Universal• Tabbed• Delivers integrated results
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The Stuff…
• Integrated content drawn from multiple sources:– Print classifieds– ROP– Retail inventory feeds– Web site indexing– Online self-service interface
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The listings are rich…
• Multiple photos• Interactivity• Fielded data (e.g. price, location, etc.)• Longer text• Buy, best, bid
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The Stores…
• Comprehensive Basic Directory• Enhanced listings• Premium positioning• Integration with listings• Interactivity
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Specials• Premium position• Contextual, with ads
or content• Can be self served• Bid or fee model
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Service…
• Self service ad placement• 24/7 ad placement• Online only ads available• Feedback• Follow up• Trust
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If you want to build one…
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The Competition
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Craigslist is:• Critical mass of listings • Multiple sources• Single-point search• Self-service ad
placement• Trusted• Free
Craigslist is also:• Limited in commercial
content• Not a complete
marketplace • Messy• Limited in ad quality• Not really local
Thank you. Let’s continue the conversation:
http://www.southofboston.net/sna/sna.ppt
Bob KempfEnterprise [email protected]: http://realnewmedia.typepad.com/ 617-786-7078
SNA > 11.10.05
