The Instore ShowNavy PierChicago

April 18-21 2009

Retailers

Manufacturers Associations Trade Shows

The Trade

Trade Magazines

INSTORE

Customers

Finance Community

MarketingSales Associates

Store Design Product

Created a new way of talking to the Retail

Jeweler.

THE INSTORE SHOW

Will create a new way of meeting with the

Retail Jeweler

10 Thoughts on Shows

1. What smart retailers and smart vendors want most is the exact same thing: for the retailer to buy a product, sell it quickly, and re-order it right away.

2. It’s best for everyone that you buy what you need and not what you don’t.

3. The more relaxed and enjoyable an event is, the better the chance you’ll make decisions that are good for your business.

4. The best trade show would be one where you want to hang out. It should be a place where you’ll want to spend time even when you’re not buying.

5. A trade event’s key responsibilities are first, to help you buy better, and second, to help you sell the things you buy. Everything else comes in a distant third.

10 Thoughts on Shows

6. The best way to learn something is not by sitting in a big room on a folding chair listening to someone speak. Whenever possible, learning should be one-on-one, hands-on, participatory, and fun.

7. Important information about the event should be available to everybody, in real time – even (actually, especially) while the show is underway. You shouldn’t feel like you’re missing anything.

8. You should never, ever feel lost at a trade event. Even for a second.

9. Since you spend every day in your store serving customers, that you deserve at least a few days a year when you get to be “the customer”.

10. Finally, we don’t believe that the biggest danger that THE INSTORE SHOW faces is doing things too differently from every other trade event. The biggest danger is in doing things too much the same.

I really appreciate your coming to our office to visit and share your ideas for the 2009 event in Chicago.  I think you're on to something great, and I like the approach that you're taking in planning this new show. 

Both Matt and I agree that this highly innovative and new show could be a boon to JA members in the central US and throughout the country.  We appreciate your reaching out to us and we're looking forward to working with you.

- Dave Lafleur – Jewelers of America

An industry event!

Brain Squad Research

Oh noooo , another trade show. No way am I going. 30 17%

Hmm, interesting. I might actually go. I’d like to hear more. 89 49%

This is exciting –- I know you guys will do something different, and I’ll definitely be there. 62 34%

181 100%

1. Your first reaction to our news?

Total

83% Were least interested in coming,34% definitely

Brain Squad Research

Yes, please. 64 37%

No, thanks. 48 28%

Okay, but only if you come up with a snappier name for your panel than "THE INSTORE SHOW ADVISORY BOARD". That wouldn't look good on the t-shirts you'll inevitably end up giving to participants. 62 36%

174 100%

4. WILL YOU BECOME A MEMBER OF THE INSTORE SHOW’S ADVISORY BOARD?

Total

72% Volunteered to be on the advisory board

Why a New Show?• Many new challenges facing

independent retailers• Retailers must concentrate their

buying efforts in a smart way.• Instore has been a leader in training

the retail jeweler to be better at what they do.

• Instore would like to bring a better buying experience – one in which retailers buy what they can sell.

Why Chicago

• Instore has always served the heartland well.

• The Eastern Seaboard has at least 7 shows that serve the market.

• The Midwest has some fine local events but no “super regional”

• Chicago is centrally located, fun, interesting, exciting and many jewelers would love to get to know it.

Show Director

Jim Reed– Managed the JCK Shows from inception

through 1998– Initiated and managed the Professional

Jeweler Shows– Managed 80 public retail jewelry shows

a year for the past 4 years.

Some Details On How We See The Show

• 400 Exhibitors – 600 Booths• Exhibitors will be pre-screened.• Hands-on learning will be integrated

into the event • Many innovations to make the show

interesting and fun.

Navy Pier170,000 Square Feet of Exhibition Space

18,000 Square Foot Ballroom Overlooking Lake Michigan

Navy Pier

Over 30 Meeting Rooms Overlooking the Show Floor