The Institute of Advanced Motorists Thursday 27 th January 2011
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Transcript of The Institute of Advanced Motorists Thursday 27 th January 2011
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Working TogetherWorking Togetherachieving great things
The Institute of Advanced Motorists
Thursday 27th January 2011
Duncan PickeringMarket Development ManagerIAM Charity
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Charitable Objectives
1956 - The Objects for which the Institute is established are:
A. To improve the standard of driving and for the advancement of road safety.
B. To establish an advanced driving test.
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• Established 1956
• Renowned Advanced Driving and Motorcycling courses and tests
• Introduced Cycling Initiative.
• 215 volunteer groups across the UK.
• c. half a million Advanced tests
• Currently c.100,000 members.
A (very) brief history of the IAM!
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So, what do you know of the IAM?
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Our Aims• Grow Membership; Aim to appeal
to as many road users as possible.
• Engage with younger road users.
• Increase awareness and media exposure amongst road-using public.
• Lobby local and national government in important motoring and road safety issues.
• Instigate and publish highly relevant road-safety research reports.
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IAM – “Driving Road Safety”Why?
2008:
• 2,538 Fatalities
• 26,034 Seriously injured
• 230,905 Other injuries
Thankfully, there is a decreasing trend...
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We all need to share the road!
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What does the IAM offer?
• Through Advanced Driving & Riding Programmes
(known as the “Skill for Life”)
• Several other bespoke on-road assessments
• Online assessments
• Cycle Training and cycle safety advice
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We provide:
• Confidence!• Control• Safety• Enthusiasm• Enjoyment
Why does the IAM do its work?
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IAM Policy and Research Division (PRD)• Evolved from the AA Motoring Trust and
subsequently from the IAM Motoring Trust
• Undertake a programme of transport and road safety research
• Research Driver/Rider/Transport behaviour
• Promote practical, evidence-based policies to improve the safety of all road users
• Be an effective advocate for safer roads, safer drivers and safer vehicles
• Encourage responsible motoring and through training and education
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IAM PRD – Published Reports
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The Commercial arm of the IAM
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WelcomeSimon Elstow:
Head of Training & Field Operations
IAM DRIVE & SURVIVE
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IAM Drive & SurviveCommercial subsidiary of the IAM
National network of trainers
Largest provider of ‘post test’ training in the UK
25+ training products, including: onroad, online, and classroom based learning
Winner of the Green Fleet Award: Driver Training Company 2010
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Our Customers
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Hearts & Minds
The Team
GDE Matrix
Top Down
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The OrganisationGreen credentials/ethicsCSRCarbon footprintAligning with
market/partners: Green Angels, The Green Grid etc
Annual CSR dayGreen ambassadorsISO14001Zero waste to landfillWorking with partners
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The DriverFocused and simple
Carrot & stick
Credible & achievable
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Commercial Group: The Results
Target4 year programmeFuel monitoringTop down
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How Not to Do It
Technology without
integration
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Thank you Q & A