The INS solution - ICORating · We founded Instamart — the largest venture-backed grocery...
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FIRST GLOBAL DECENTRALIZED CONSUMER ECOSYSTEM A scalable blockchain-based platform that enables consumers to buy groceries directly from manufacturers at lower prices, with convenience. The INS ecosystem is validated by consumer interest and received strong support from manufacturers. The problem Global grocery retailers have acquired a dominant market share and high concentration. They have increased influence over manufacturers and consumers and subsequently limit consumer choice and command control over pricing. Manufacturers have been forced to optimize for the retail supply chain, not quality, and spend 17% of their costs on trade marketing directed on retailers and wholesalers, not consumers. The INS solution The only global decentralized online manufacturer-to-consumer platform, enabling consumers to purchase directly from manufacturers without the intermediation of retailers, powered by a self-regulating community of consumers and manufacturers. Our smart contracts enable manufacturers to run bespoke loyalty programs and reward their customers in INS tokens. How the INS ecosystem will work All manufacturers will be able to list and sell products directly to consumers, gain customer feedback and reward loyal customers. Blockchain and smart contracts are used to make the supply chain more efficient, trims costs, and power loyalty programs. The INS ecosystem is planned to be deployed in the largest cities around the world with all the necessary infrastructure to make it operational. Manufacturers want to sell directly to consumers During our 4 years in the grocery industry, we have received hundreds of requests from both small independent manufacturers and the world’s largest FMCG companies to sell their products directly to consumers. Expressed interest from: Grocery retailers mark up manufacturer prices by at least 30-50%. Consumers pay from their pockets for intermediation they don’t need. The INS ecosystem will help consumers save up to 20-30% on every purchase. INS targets one of the largest consumer markets The global grocery market will reach $8.5 trillion by 2020. Online sales of groceries are expected to reach $300 billion by 2020. The grocery industry is one of the largest segments in global retail and forms a large share of the consumer’s wallet. INS token The INS token serves as a method to power direct manufacturer to consumer loyalty programs and can be used as a means of payment. Token Sale terms Start: December 4, 2017 Hard cap: 60,000 ETH Exchange rate: 1 ETH = 300 INS ERC-20 token Purchase methods: BTC ETH LTC DASH BANK TRANSFER Token allocation 60% ICO contributors 15% Team 5% Advisors, early supporters, bounty 20% Reserve Fund The exact number of tokens generated depends on the amount of funds contributed. No token creation, minting or mining after the end of the Token Sale period. Tokens will be transferable once the Token Sale is completed. Funds allocation 50% Research & Development ($9 million) 28% Marketing & Sales ($5 million) 14% Operations ($2.6 million) 3% Legal ($0.5 million) 5% Contingency ($0.9 million) 60% 5% 15% 20% 50% 28% 3% 5% ICO starts: DECEMBER 4, 2017 Founders Peter FEDCHENKOV Dmitry ZHULIN Brings wealth of retail, tech and entrepreneurship experience. Harvard Business School MBA Venture capital and private equity professional with focus on retail and ecommerce. University of London PgD Advisors Eyal HERTZOG Co-founder, Bancor Michael TERPIN Founder, Transform PR Chairman, BitAngels Moe LEVIN CEO, Keynote David WACHSMAN Founder, Wachsman PR Dr. Rawi ABDELAL Professor, Harvard Business School Sebastian STUPURAC Co-Founder, Wings Ilya PEREKOPSKY Co-Founder, Blackmoon Crypto Team Experience We founded Instamart — the largest venture-backed grocery delivery operator in Russia. Additional Information Resources for more information about the INS Ecosystem and INS token sale: Token Sale Website | White Paper | Presentation www.ins.world version 6 December 2, 2017 14% © 2017 INS Total token supply (max): 50,000,000 INS George LI Co-Founder and CEO, WeTrust.io Consumers have financial incentives to buy directly
Transcript of The INS solution - ICORating · We founded Instamart — the largest venture-backed grocery...
FIRST GLOBAL DECENTRALIZED CONSUMER ECOSYSTEMA scalable blockchain-based platform that enables consumers to buy groceries directly from manufacturers at lower prices, with convenience. The INS ecosystem is validated by consumer interest and received strong support from manufacturers.
The problemGlobal grocery retailers have acquired a dominant market share and high concentration. They have increased influence over manufacturers and consumers and subsequently limit consumer choice and command control over pricing. Manufacturers have been forced to optimize for the retail supply chain, not quality, and spend 17% of their costs on trade marketing directed on retailers and wholesalers, not consumers.
The INS solutionThe only global decentralized online manufacturer-to-consumer platform, enabling consumers to purchase directly from manufacturers without the intermediation of retailers, powered by a self-regulating community of consumers and manufacturers. Our smart contracts enable manufacturers to run bespoke loyalty programs and reward their customers in INS tokens.
How the INS ecosystem will workAll manufacturers will be able to list and sell products directly to consumers, gain customer feedback and reward loyal customers. Blockchain and smart contracts are used to make the supply chain more efficient, trims costs, and power loyalty programs.
The INS ecosystem is planned to be deployed in the largest cities around the world with all the necessary infrastructure to make it operational.
Manufacturers want to sell directly to consumersDuring our 4 years in the grocery industry, we have received hundreds of requests from both small independent manufacturers and the world’s largest FMCG companies to sell their products directly to consumers. Expressed interest from:
Grocery retailers mark up manufacturer prices by at least 30-50%. Consumers pay from their pockets for intermediation they don’t need. The INS ecosystem will help consumers save up to 20-30% on every purchase.
INS targets one of the largest consumer marketsThe global grocery market will reach $8.5 trillion by 2020. Online sales of groceries are expected to reach $300 billion by 2020. The grocery industry is one of the largest segments in global retail and forms a large share of the consumer’s wallet.
INS tokenThe INS token serves as a method to power direct manufacturer to consumer loyalty programs and can be used as a means of payment.
Token Sale termsStart: December 4, 2017Hard cap: 60,000 ETHExchange rate: 1 ETH = 300 INSERC-20 token
Purchase methods:
BTC ETH LTC
DASH BANK TRANSFER
Token allocation60% ICO contributors
15% Team
5% Advisors, early supporters, bounty
20% Reserve Fund
The exact number of tokens generated depends on the amount of funds contributed. No token creation, minting or mining after the end of the Token Sale period. Tokens will be transferable once the Token Sale is completed.
Funds allocation50% Research & Development ($9 million)
28% Marketing & Sales ($5 million)
14% Operations ($2.6 million)
3% Legal ($0.5 million)
5% Contingency ($0.9 million)
60%
5%
15%
20%
50%
28%
3%5%
ICO starts:DECEMBER 4, 2017
Founders
PeterFEDCHENKOV
Dmitry ZHULIN
Brings wealth of retail, tech and entrepreneurship experience.
Harvard Business School MBA
Venture capital and private equity professional with focus on retail and ecommerce.
University of London PgD
Advisors
Eyal HERTZOGCo-founder, Bancor
Michael TERPINFounder, Transform PRChairman, BitAngels
MoeLEVINCEO,Keynote
DavidWACHSMANFounder, Wachsman PR
Dr. Rawi ABDELALProfessor, Harvard Business School
SebastianSTUPURACCo-Founder, Wings
IlyaPEREKOPSKYCo-Founder,Blackmoon Crypto
Team ExperienceWe founded Instamart — the largest venture-backed grocery delivery operator in Russia.
Additional InformationResources for more information about the INS Ecosystem and INS token sale:
Token Sale Website | White Paper | Presentation
www.ins.world
version 6December 2, 2017
14%
© 2017 INS
Total token supply (max): 50,000,000 INS
George LICo-Founder and CEO, WeTrust.io
Consumers have financial incentives to buy directly
