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The Innovation Process: how to manage innovation
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Transcript of The Innovation Process: how to manage innovation
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The Innovation Process: The Innovation Process: how to manage innovationhow to manage innovation
Saskia van Stroe-BiezenSaskia van Stroe-BiezenProfessor of Innovation ManagementProfessor of Innovation Management
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CreativityCreativity
The innovation process in shortThe innovation process in short
Triple diamond process
Insight activation
Define the opportunity
area
Know your customer
Idea generation
Innovation funnel
Three times diverging and converging
POM
Product Market
Organisation
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Innovation funnel:
1.Ideation phase (triple diamond)2.Feasibility phase3.Capability phase4.Launch phase5.Post-Launch phase
Ideation phase
Feasibilityphase
Capabilityphase
Post-launchphase
Launchphase
Trends, IdeasMarket infoCompetitor infoetc
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Sustainable innovation to the core
Ist:
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Sustainable innovation to the core
Ist: sustainable innovation is a buzz word
Soll:
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Sustainable innovation to the core
Ist: sustainable innovation is a buzz word
Soll: sustainable innovation is a core competence
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1. Could you describe your company’s core corporateinnovation system?
2. Does your top management regard every employee as an innovator?
3. Have you been trained as a business innovator?
4. Is innovation important in your own performance metrics and in your variable pay?
5. Would it be easy to get small amounts of experimental capital to test a new idea?
6. Do you know where to find coaches and mentors to help you push your idea forward?
7. Do the management processes (strategy planning, budgetting etc) support your work as innovator?
Sustainable innovation as core competence
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Create preconditions for Sustainable innovation
1. Creating time and space(e.g. Google: 70/20/10 rule)
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Create preconditions for Sustainable innovation
2. Maximize diversity of thinking(old/young, experienced/imaginative, analytical/creative, inside/outside etc)
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Create preconditions for Sustainable innovation
3. Foster connection and conversation(make serendipity happen, make innovation democracy happen)
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Looking at the world from a fresh perspective!
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Looking at the world from a fresh perspective!
Four lenses:
1. Challenge orthodoxies
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Looking at the world from a fresh perspective!
Four lenses:
2. Be aware of changes/new trends
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Looking at the world from a fresh perspective!
Four lenses:
3. Leveraging competencies and strategic assets
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Looking at the world from a fresh perspective!
Four lenses:
4. Understanding unarticulated needs Customer Insight!
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LeadershipandStructure
ProcessesandTools
People andSkills
CultureandValue
The organisation as an oiled innovation machine