The Inbetweeners and UK Cinema

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Perry Bar in Birmingham saw the first ODEON cinema open in 1930, owned by Terra Firm. ODEON operate London’s BFI IMAX which is the largest cinema screen in the UK. We have the UK’s biggest cinema loyalty scheme – ODEON Premiere Club - with over 2 million members. ODEON Leicester Square has hosted over 700 of Europe’s biggest film premieres since the 1930s. ODEON have over 100 cinemas and over 850 screens, and opened the first modern multiplex in the UK in Milton Keynes. ISENSE screens: floor-to-ceiling and wall-to-wall with canvas for state-of-the-art 4K digital projectors. Four times the resolution of standard projectors, they deliver almost nine million pixels for an even brighter, clearer and more detailed picture. ‘The Lounge’ - one of their London cinemas, has no more than 50 seats, double the normal leg room. Waiters to serve food and drink as soon as you press the button on the armrest. “A night at the movies with a luxurious twist.” Formed in May 2003, with Tim Richards (CEO), Alan McNair (CFO and Deputy CEO) and Steve Knibbs (COO). Vue is now operating over 1,359 screens across 150 multiplex cinemas in 8 territories comprising the UK, Ireland, Germany, Denmark, Poland, Lithuania, Latvia and Taiwan. Of its 755 UK screens, the majority are now equipped with Sony 4K Digital projection, and many are able to show the latest 3D films. The company has the most modern state-of-the-art multiplex cinema circuit in the UK with 95% of its seats in stadium seated screens, the highest in the market compared to other major multiplex operators. They show numerous special events, productions from the theatre, opera, Bollywood, museum exhibitions and event related films-Christmas. Vue has won many accolades over the years, including winning Best Cinema of the Year UK and in 2005 Vue also won prestigious award for International Exhibitor of the Year at Cinema Expo.

Transcript of The Inbetweeners and UK Cinema

Page 1: The Inbetweeners and UK Cinema

Perry Bar in Birmingham saw the first ODEON cinema

open in 1930, owned by Terra Firm. ODEON operate

London’s BFI IMAX which is the largest cinema screen

in the UK. We have the UK’s biggest cinema loyalty

scheme – ODEON Premiere Club - with over 2 million

members.

ODEON Leicester Square has hosted over 700 of

Europe’s biggest film premieres since the 1930s.

ODEON have over 100 cinemas and over 850 screens,

and opened the first modern multiplex in the UK in

Milton Keynes.

ISENSE screens: floor-to-ceiling and wall-to-wall with

canvas for state-of-the-art 4K digital projectors. Four

times the resolution of standard projectors, they

deliver almost nine million pixels for an even brighter,

clearer and more detailed picture.

‘The Lounge’ - one of their London cinemas, has no

more than 50 seats, double the normal leg room.

Waiters to serve food and drink as soon as you press

the button on the armrest. “A night at the movies with

a luxurious twist.”

Formed in May 2003, with Tim Richards (CEO), Alan

McNair (CFO and Deputy CEO) and Steve Knibbs

(COO).

Vue is now operating over 1,359 screens across 150

multiplex cinemas in 8 territories comprising the UK,

Ireland, Germany, Denmark, Poland, Lithuania, Latvia

and Taiwan.

Of its 755 UK screens, the majority are now equipped

with Sony 4K Digital projection, and many are able to

show the latest 3D films.

The company has the most modern state-of-the-art

multiplex cinema circuit in the UK with 95% of its

seats in stadium seated screens, the highest in the

market compared to other major multiplex operators.

They show numerous special events, productions

from the theatre, opera, Bollywood, museum

exhibitions and event related films-Christmas.

Vue has won many accolades over the years,

including winning Best Cinema of the Year UK and in

2005 Vue also won prestigious award for

International Exhibitor of the Year at Cinema Expo.

Page 2: The Inbetweeners and UK Cinema

Working Title Films is one of the world’s leading film production companies; since it was founded in 1983 by Tim Bevan and Sarah Radclyffe (until 1992, when along came Eric Fellner), it has made over 100 films that have grossed nearly $6 billion worldwide. In 1999, PolyGram (Working Titles original name) was sold and folded into Universal Studios. Working Title has ongoing and successful collaborations with filmmakers including the Coen Brothers and Richard Curtis, and actors such as Colin Firth and Keira Knightley. Working Titles has also ventured into television (WTTV) and the theatre, with Billy Elliot the Musical being broadcast at the cinema, which shows how they are diversifying for niche audiences.

Universal Studios Inc. is an American film studio and

is one of Hollywood's "Big Six" film studios; it was

founded in 1912 by the German Carl Laemmle and is

the world's third oldest major film studio. Universal

has ongoing and successful collaborations with

filmmakers including Steven Spielberg, who directed

three of the companies best-selling films: Jaws (1975),

E.T. (1982), and Jurassic Park (1993). It is part of the

NBC Universal chain, which was formed in August

2004; this is an American media and entertainment

company which focuses in the production and

marketing of entertainment, news, and information

products to a global customer base; the company

owns and operates American television networks,

cable channels, and local stations in the US.

PolyGram became the Working Title's corporate backer in 1992; Working Title produced films for PolyGram's

London-based production company called PolyGram Filmed Entertainment / PolyGram Films. However, in 1999,

PolyGram was sold to Seagram, which merged with MCA Music Entertainment, forming Universal Music Group. The

same year, PolyGram Films was sold into Universal Studios. Although Working Title are able to produce $35 million

budget films, Tim Bevan and Eric Fellner have to consult with studio executives at NBC Universal. The existing deal

that Working Title has with Universal was meant to be an exclusive arrangement, due to expire in 2013 but has now

extended their production agreement through 2015. Working Title is still located in London, but the company now

has other offices in Ireland and Los Angeles.

Page 3: The Inbetweeners and UK Cinema

The TV Series:

Written and created by Ian Morris and Damon Beesley,

‘The Inbetweeners’ was a British sitcom that aired 3

series on E4 from 2008 until 2010; it followed the life of

suburban teenager Will and his 3 friends, and involved

situations such as bullying, broken family life and failed

sexual encounters. A US version of the show aired on

MTV in 2012, but was cancelled due to low ratings.

There were three series in total of ‘The Inbetweeners’:

• all three series consistently remained the number

one ranking show on E4 for that week

• the highest ratings were reached in the third series,

with 3.721 million people watching

• the first episode of the third series had the highest

ever audience for an E4 original commission

Ratings:

• for the first series, the average

viewing figures were around 300,000

to 400,00 viewers but by the second

series, this had raised to 1 million

The writers founded ‘Bwark Productions’

in 2004, a comedy producer company

and it is now best known for ‘The

Inbetweeners’ in the UK.

The Film:

In 2009, Beesley and Morris confirmed that there

would be a film made for The Inbetweeners’, which was

commissioned by Film4; it would revolve around the

boys, now eighteen years old, going on holiday to

Malia in Greece. It was released in cinemas on 17

August 2011 with a certificate of 15 in the UK.

At the beginning of August 2013, the

creators announced that a second film

would be made, set in Australia; the

sequel was released on 6 August 2014.

The film was a commercial success, setting the record

for the biggest opening weekend for a comedy film in

the UK. However, while the original film was released in

the US on 7 September 2012, it was very unsuccessful.

From a budget of £3.5 million, the film grossed over

Reception:

£57 million in the global box office.

On 12 December 2011, it was

released on DVD in the UK by

4DVD; it became the third fastest-

selling British home media release

of 2011 after Harry Potter and

became one of the best-selling

DVDs of the year in the UK.

Page 4: The Inbetweeners and UK Cinema

Production:

The film had a budget of £3.5 million and was filmed in

location in Malia, seen in the many nightclub scenes;

other than that, it was filmed in the UK to reduce

production costs, such as the interior of the nightclubs

being filmed in clubs in London. The original writers of

the TV series Ian Morris and Damon Beesley wrote the

script, while it was directed by Ben Palmer; the original

cast of the TV series also returned for the film. It was

produced by Christopher Young alongside production

companies Bwark Productions, Film4 and Young Films.

Distributed by Entertainment Film Distributers, the film

was released in the summer holidays to attract the

young teenage audience on their holidays too; this also

made the film more relatable. The film premiered on 5

August 2011, before being released on the 17 August

for the public; the sequel premiered on 5 August 2014

in the UK. The films were distributed worldwide due to

the international fan base, such as Canada, France and

Sweden; however, while released in the US, it was very

unsuccessful. The second film was distributed in

Australia on 21 August 2014 due to its filming location

by the company Roadshow Entertainment.

Distribution:

Marketing:

Taylor Herring worked with Bwark Productions to help

market the films and their DVD release. They worked

with the Sunday Times on a 3 week promotion; this

included a double page spread in their Culture

magazine, online exclusives and video clips, as well as

Q&A opportunities with the shows writers. There was

also a fashion shoot with FHM for a special reversible

cover of the whole cast (which was the first for any TV

show) which provided many online hits, and also

allowed the cast to guest edit a column in The Sun.

Visits to the set, radio interviews and live webchats also

took place to draw in record audiences for the show.

Exhibition:

The film was shown in 409 cinemas during its opening

weekend and made £13.9 million; overall, the film

made around £57 million, a record for British Comedy

films. On 12 December 2011, it was released on DVD

in the UK by 4DVD; it became the third fastest-selling

British home media release of 2011 after Harry Potter

and became one of the best-selling DVDs of the year

in the UK. Other items which have been released

include the soundtrack to the TV series (2009) and two

books: a script book and a yearbook.