The importance of working together and creating valuable online content

Sands Beach Partners

Sonja Jefferson and Sharon Tanton, 30 April 2013 WORKING TOGETHER & CREATING VALUABLE CONTENT

CONTENT THAT… • Answers my questions

• Inspires me!

• Helps me sell to the rest of the family

• Talks to me

WHAT DO CUSTOMERS VALUE?

www.valuablecontent.co.uk

WHAT CAN YOU CREATE TODAY TO GET SUNSHINE INTO OUR TIMELINES?:

EXERCISE - SELLING SUNSHINE:


• What will you share?

• In what format?

• How will you get it to us?

HELP, DON’T SELL:


HELPFUL CONTENT FROM A BANK!

HELPFUL CONTENT BY EMAIL:


SHOW, DON’T TELL:



TALK, DON’T YELL:


• Start conversations • Make connections • Answer your customers, wherever they speak • Be a real person, not a robot • Converse, not convince “Remember – the whole digital world is your inbox.”

TAKE IT WIDER THAN YOUR WEBSITE


Your Valuable Content Universe

COLLABORATING WILL MAKE YOU ALL STRONGER:

EXERCISE: WORKING TOGETHER


• How can you support each other

in the digital space?

• What content will you share?

• How will you work together?

• Get ideas from Valuable Content Award winners on our website http://www.valuablecontent.co.uk/valuable-content-award/

• Email us for free website chapter from the book [email protected]

• Plenty of resources to help you in the Valuable Content Marketing book http://www.valuablecontent.co.uk/the-valuable-content-marketing-book/

• Learn from the award winning Sands Beach approach http://www.valuablecontent.co.uk/sands-beach-resort-social-media-champions/ BE GENEROUS, GET CREATIVE! the very best of luck

WHAT CONTENT WILL YOUR CUSTOMERS VALUE?

The importance of working together and creating valuable online content

Business

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