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The importance of the qualified staff in the Health T ourism industry
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Transcript of The importance of the qualified staff in the Health T ourism industry
The importance of the qualified staff The importance of the qualified staff in the in the Health THealth Tourism industryourism industry
László ZopcsákDirector
EHFA Standard Council Expert14.03.2010
Moscow Intourmarket
Outline
• Introduction
• The main characteristics of the Health Tourism and
Wellness sector, International trends
• Conclusions of the Health Tourism job-market research
• New innovative programes for wellness hotels
• Innovation of the education in Tourism, Staff
competencies
• Proposal for a joint wellness-education programme
International Wellness Institute’s (IWI) main profiles
• IWI is the largest EHFA accredited Wellness Fitness Training Porvider Centre in Central East Europe.
• EDUCATION – VET, - Hungarian, English
– Wellness & Spa Manager Courses– Fitness – Aerobic – Recreation Courses– Personal Training, yoga, etc.
• PROFESSIONAL COUNSELING – Fitness - Wellness centers, Hotels, Spa’s
• RESEARCH – INNOVATION
– Developing course materilas– PhD Researches – Worksite Wellness
IWI Education Center 2006
IWI IntroductionIn 2008
• In March 2008 IWI participated in an official state delegation in Russia to introduce Wellness education in Moscow's Intourmarket.
• In 23-26th of september 2008 IWI participated at LEISURE-ОТДЫХ conference – Moscow
2008-2009
• We have organised several workshops and study tours and hosted Russian delegations in Hungary
• Presently IWI offers more than 30 programmes including courses in English.
Laszlo Zopcsak with Mr Baranyai (president of wellness section of Hotel Association of
Hungary), in Moscow
Contributors of Health Tourism sector
Wellness/SPA Tourism – refreshment, pampering,
relaxation, preventive fitness, sport, art &design, cuisine, etc…
Medical or Therapy tourism – • Treatments, rehabilitation (Sanatorium)• Medical wellness, anti - aging, plastic surgery, vital spa,
etc…
Main features of the Health Tourism sector
• „High-tech” service sector
• Innovative: new trends
• Wellness - active wellness
• Medical wellness (3-4 years ago)
• Selfness (personal development)
• New fitness trends (functional
training, pilates, Body and mind)
Spa- wellness trends 2020Professional specialisation is the key!
1. Hotels built around a central theme: health/medical spas, sports, art & design, cuisine,
nature, Body and Mind concept
– Guests need attraction and stress reliefe!
2. Hotels focusing a special target group
Seniors, physical wellbeing and health care treatments
Profit centre spa - treatments, beauty products, gifts and accessories are offered for sale
It is a great challenge for the education system - requires complex knowledge:
• New trends, infrastructure, equipments
• Business, personal, professional skills
First-class staff is a basic prerequisite for success!
• Employment of first-class staff is rather an empty promise than common
practice
• Trainings, motivation system – financial, carrier
• Hardly any other area where quality is as decisive as in a spa!
• Guests seek motivation, honest and authentic hospitality and a fast and
professional way of solving possible problems
Enthusiasm is the keyword!
IWI has trained over 3000 wellness/fitness professionals, and we have
feedback from the market!
Method:
• Interview, questionary ≈ 200 hotels, ≈ 50 managers
Summary:
• Theory is well based (college degree), but…
• More practice for the students
• Practical further education workshops, courses
• Communication, customer service skills to be improved
• Language skills to be improved (English, German, Russian)
• Regional training centres
„ You can not manage a 5* Hotel with 2* qualified staff!”
Conclusions of the Health Tourism job- market research 2009
Hungary is a thermal water „empire”
• 1372 thermal springs
• 207 certified thermal water
• 385 places have thermal / medical water
• 224 certified mineral water
• 50 wellness-hotels
• 40 qualified medicinal spa-hotels
• 35 qualified medicinal spas
• 5 Health - caves
• 5 types of curing–mud
HUNGARY HUNGARIAN NATIONAL TOURIST OFFICE
Thermal – and medical baths in Hungary
MedicalMedical bath of national importance bath of national importance
Medical and tMedical and thermalhermal bath of bath of locallocal importanceimportance
International and Hungarian standards and criteria for Spa and Wellness Centers
• There is no generally accepted international regulation in Wellness and SPA field, however each country tries to control its own market.
• ISPA – ESPA (European Spa Association)
• TÜV – Medical and Spa wellness certification
• In Hungary – we have state recognized regulations
• Wellness hotel standard / criteria:
– 54/2003. (VIII.29.) GKM regulation and its I/F appendix
– Hungarian Hotel Association – Wellness section– Hungarian Wellness Associaton
§
Employers (services, equipments, class)
It regulates the min. number of qualified wellness professional in the hotel.
State regulation for Hungarian Wellness Hotels
New innovative programmes in wellness hotels - Case study I.
Selfness programme: (guest actively
participates in his/her self development)
1. Guest fills in a selfness questionary on the
internet (nutrition, physical actyv. habits..)
2. Pre-designed program is suggested
3. Wellness coach fits the program to the guest
needs in the hotel
4. Program options: fitness, stress controll,
self-cleaning, alternative movements,
nutrition, spiritual workshops
5. Group and individual programmes - indoor,
outdoor
New innovative programmes in wellness hotels - Case study II.
Corporate wellness programme: (health cautious program)
1. Consultation with the management of the company
2. Pre-designed program is suggested
3. Wellness manager organises the program to the company needs
4. Program options: health promotion trainings,
5. Group and individual programes - indoor, outdoor, team building, etc…
Employees needed for wellness programmes:
• Wellness manager – the leader!
• Wellness receptionist
• Fitness Instructor, (Aqua, aerobics, gym)
• Hotel Animator (sport and recreation)
• Health care professionals – (medical
wellness knowledge)
• Physiotherpist, nutritionist,
• Wellness consultant (Life Coach)
• Massage and beauty therapist, etc.TEAM WORK!
What competencies needed for a wellness manager?
Managing and leading the operations of a Wellness- or Therapy
section, wellness clubs, spa salons, medical wellness facilities
Planning and developing new projects
Developing new service packages
Contribute to financial planning and operation of the wellness
department
Motivation and management of employee
Develop preventive health and fitness programmes
Contribute to marketing development of the service packages
Implement and maintain quality standards within the wellness
department
Cooperation with Russian Schools:in Fitness Courses
• Fitness instructor
• Aerobic trainer
• ƒPersonal trainer
• Hotel Sport and Recreation Animator
We are looking for:
• Russian partner institutes
• Tour operators, agencies
Prospectus and business card is available after the presentation!