The Importance of Personal Branding by Merlin Gore
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Transcript of The Importance of Personal Branding by Merlin Gore
DO YOU…?
v Have in-game branding?
v In-game Ads?
v A website/portfolio?
v A page for each of your games?
v A business card?
v A pet velociraptor?
IS YOUR HAND STILL UP?
As an Indie Developer, you should have all that, and more! Okay maybe not the Velociraptor
H OW I S I T D I FFE R E N T TO PRO D U C T BR A N D I N G ?
v The budget’s smaller!
v Games are your products
v Promote yourself as much as your promote your games
W H Y S H O U LD I BR A N D M Y S E LF?
v Adds value to you
v Adds value to your games
v Encourages you to do a better job
v Sponsors will respect you more
v It’s not just for clicks to your website
B R A N D I N G I N T H E I N D I E G A M I N G WO R L D
v 2 facets of branding for us Indie game makers • Our games • Outside our games
IN-GAM E: PERSONAL LOGO & PRE-LOADE R
v On the front page
v Adds identity to the game
v Make the logo interesting, and people will want to find out more
v A good way to point sponsors to you
PRO M O TI N G YO U R G A M E D O I N G I T Y O U R S E L F
v Can be tough
v Email multiple sponsors individually • Professional tone • Short and sweet
v Sponsors aren’t friends, they’re clients • Be shrewd • Know the value of your game and stick by it
v Enforce your branding in the game
PRO M O TI N G YO U R G A M E G E T T I N G H E L P
v Alternatively, let others do it for you
v FlashGameLicense are there to pitch your game for you • We attract multiple sponsors • We pitch your game to sponsors we think will be interested • The bidding system ensures you get a fair price for your game • The game is shown to sponsors professionally and they have access
to a multitude of tools to give you the right offer • We can also help cut through the bureaucracy of working with big
sponsors, (EasyLicense).
A FTE R TH E S A L E
v Distribution is vital for your game to be a success • Sponsor will sometimes do this for you • Submit to as many sites as you can • Or let tools do it for you, like FGD and Mochi.
v Keep relations with your sponsor • Being on good terms with sponsors is always great when selling your
next game!
W E BS I TE / PO RTFO LI O
v An absolute necessity
v A place for fans to go
v A place for prospecting sponsors/employers
v If you don’t have a website, there are always other options • Social Media • FGD, FGL
BU SINE SS C ARDS
v If you’re here, you should have business cards with you
v You generate interest, be contactable
v Your card is an extension of your brand, make it enticing