The Importance of Optics - IMTS 2020€¦ · •IMTS Optics •IMTS 2020 Optics •Exhibitor Optics...

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Transcript of The Importance of Optics - IMTS 2020€¦ · •IMTS Optics •IMTS 2020 Optics •Exhibitor Optics...

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The Importance of Optics

Peter Eelman, Vice President & CXO

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OPTICS

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OPTICS

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OPTICS

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OPTICS

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• Perspectives• IMTS Optics• IMTS 2020 Optics• Exhibitor Optics• Visitor Optics • Optics of Success• How to Use The IMTS

Exhibitor Workshop

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OUTWARD PROJECTION

VIEWER PERCEPTION

MATCHING EXPECTATIONS

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Outward Projection

Viewer Perception

Matching Expectations

PERSPECTIVES

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What do you WANT your viewers to think?

Methodologies

Confidence

Flexibility

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What do you WANT your viewers to think?

Methodologies

Confidence

Flexibility

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What do you WANT your viewers to think?

Methodologies

Confidence

Flexibility

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What do you WANT your viewers to think?

Methodologies

Confidence

Flexibility

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HEURISTICS/BIASES

VIEWER PERCEPTIONS

EXPERIENCESPRECONCEPTIONS RETENTION

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HEURISTICS/BIASES

VIEWER PERCEPTIONS

EXPERIENCESPRECONCEPTIONS RETENTION

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HEURISTICS/BIASES

VIEWER PERCEPTIONS

EXPERIENCESPRECONCEPTIONS RETENTION

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HEURISTICS/BIASES

VIEWER PERCEPTIONS

EXPERIENCESPRECONCEPTIONS RETENTION

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VIEWER PERCEPTIONS

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129,415ATTENDEES

SIZE & STRENGTH

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1,424,232SQ. FT. EXHIBIT SPACE

SIZE & STRENGTH

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2,563EXHIBITING COMPANIES

SIZE & STRENGTH

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Size & StrengthEDITORIAL & SOCIAL MEDIA MENTIONS

400,540 Twitter impressions

Reached potentially2 BILLION

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Size & Strength

#2 SPOTON THE 2018TRADE SHOW NEWS NETWORK’S (TSNN) TOP TRADE SHOWS LIST

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HISTORICAL PERSPECTIVE

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GROWTH INTO EMERGING TECHNOLOGIES

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RESULTS

73% PURCHASED OR PLANNED TO PURCHASE

89% SUCCESSFULLY FOUND SOLUTIONS

91% FOUND NEW PRODUCTS TO USE

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PROJECTIONS

Expected attendance: 130,000

Committed: EXHIBITING COMPANIES: 95%TOTALING 95% OF SQ. FT. OF FLOOR SPACE

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COMPARISONS TO RECENT YEARS

YEAR REGISTRANTS EXHIBITORS SQ.FT.

2018

2016

129,415

115,612

2,563

2,407

1,424,232

1,370,2562014 114,147 2,035 1,282,000

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GROWTH & CHANGE

ADDITIVEMANUFACTURING

PAVILION40% MORE SQ. FT.

1 ETCQUALITY

ASSURANCE PAVILION

11% MORE SQ. FT.

IN NORTH

METAL CUTTING IS NOW METAL REMOVAL PAVILIONAND INCLUDES EDM

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AMT EMERGINGTECHNOLOGY CENTER

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MARKETING & ADVERTISING

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MARKETING & ADVERTISING

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THE IMTS NETWORK

Engage and grow a communitythat has a shared passion for manufacturing and transformational technologies that impact our lives.

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GOALS

STRATEGIC, TACTICAL AND OPERATIONAL

PLAN

VISITORS PERSPECTIVE

DESIGNING A BOOTH IN HARMONY

DESIGNING A TEAM IN HARMONY

NEXT

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GOALS

STRATEGIC, TACTICAL AND OPERATIONAL

PLAN

VISITORS PERSPECTIVE

DESIGNING A BOOTH IN HARMONY

DESIGNING A TEAM IN HARMONY

NEXT

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GOALS

STRATEGIC, TACTICAL AND OPERATIONAL

PLAN

VISITORS PERSPECTIVE

DESIGNING A BOOTH IN HARMONY

DESIGNING A TEAM IN HARMONY

NEXT

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GOALS

STRATEGIC, TACTICAL AND OPERATIONAL

PLAN

VISITORS PERSPECTIVE

DESIGNING A BOOTH IN HARMONY

DESIGNING A TEAM IN HARMONY

NEXT

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GOALS

STRATEGIC, TACTICAL AND OPERATIONAL

PLAN

VISITORS PERSPECTIVE

DESIGNING A BOOTH IN HARMONY

DESIGNING A TEAM IN HARMONY

NEXT

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WHO ARE THEY?

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WHAT ARE THEIR GOALS?

72% TO SEE NEW PRODUCTS

70% TO VISIT EXHIBITORS

59% TO SEE THE VARIETIES OF OTHER

MANUFACTURING

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REMEMBER VIEWER PERSPECTIVES

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CONNECT

SOCIAL MEDIA

E-KIT

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NUMBERS

ATTITUDES

PERCEPTION

PRIDE

CONCLUSION

WHAT DOES IT LOOK LIKE?

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FLOOR PLAN

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MUST SEEIN THE THEATER

EXPERIENCED & NOVICEIMTS Introduces Electric Packages

IMTS Network Panel

IMTS e-Kit: Tips & Tricks

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MUST SEEIN THE THEATER

EXPERIENCED

Changing Audience Dynamics

What is an Influencer?

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MUST SEEIN THE THEATER

INDUSTRYDigital Manufacturing. Implemented.

Economic Update

Project MFG: Next Generation Manufacturing Challenge

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MUST SEEIN THE THEATER

NOVICEMARKET

Marketing 101

Your IMTS Presence: Company Profile, Free Materials, In-booth events

IMTS Passport: The Key to Your Potential Customers

Lead Gathering / Management

EXECUTEUnderstanding Custom Blocks

Operations 101: What Novice Exhibitors Need to Know

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MUST SEEIN THE THEATER

EXPERIENCED & NOVICEMARKET

IMTS Sponsorship Opportunities

IMTS Network – Let’s Tell Your Story

LEARNCreate Results-Driven Staffers: The Fastest 20-

Minutes at the Workshop

The Smartforce Student Summit at IMTS: The Manufacturing Technology Classroom of the Future

IMTS Education Programs: How Exhibitors Can Participate

COMMUNICATETalk to the Editors

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MUST SEESOLUTIONS SPOT SESSIONS

LEARN

Results Measurement: Traffic/Leads/Sales/Attendee Tracking

Chicago as a Venue: Restaurants, Events, Hotels

EXPERIENCED

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800-828-7469

[email protected] for Staff with IMTS lapel badges

ONGOING SUPPORT

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COMMUNITY