2011 2012

DIGITAL VIDEO AD SPENDING

Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; desktop through 2011 is derived from JAB/PwC data; includes in-banner, in-stream

(such as pre-roll and overlays) and in-text (ads delivered when users mouse-over relevant words)Source: eMarketer, March 2013

% CHANGE

2013 2014 2015 2016 2017

$2.00

40.8%46.5%

41.4% 39.8%

21.4%15.1% 12.8%

$2.93

$4.14

$5.75

$6.99$8.04

$9.06

90% of users say seeing a video about a product is helpful

in the decision process.

92% of consumers around the world trust earned media, such as word-of-mouth and recommendations

from friends and family, above all other forms of advertising.

Native online video ads can generate 82 percent brand lift

among users exposed to the ads.

ViralGains uses precisely targeted paid media in order to maximize earned media

and social activity of the video.

Through our campaigns, we have seen an average of 23% of additional earned media,

which derived from our paid distribution.

With real-time optimization, our platform focuses on the placements that

drive the most amount of earned media for the brand.