The Importance of Contextual User Testing
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Transcript of The Importance of Contextual User Testing
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introduction learnings best practices conclusion
contextualuser testing
assumption is the mother of all f#ck-ups.
Vincent van Scherpenseel
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introduction Contextual User Testing
Testing within the context of the user.
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introduction SalesChamp
Tablet application for sales professionals.
Track sales meetings
Collect information
Schedule appointments
Sign contracts
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introduction SalesChamp - 2013 redesign
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learnings
learnings
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learnings Attention for the app
our assumptionThe user is focused on the app.
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learnings Attention for the app
our assumptionThe user is focused on the app.
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learnings Attention for the app
our findingThe app is merely an assistant.
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learnings Attention for the app
our findingThe app is merely an assistant.
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learnings Element visibility
our assumptionThis button that appears,
they surely can’t miss that.
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learnings Element visibility
our assumptionThis button that appears,
they surely can’t miss that.
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learnings Element visibility
our findingSome users didn’t see it
after 16 hours of use!
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learnings Element visibility
our findingSome users didn’t see it
after 16 hours of use!
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learnings Network coverage
our assumptionYou either have coverage or you don’t.
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learnings Network coverage
our assumptionYou either have coverage or you don’t.
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learnings Network coverage
our findingCoverage is flaky.
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learnings Network coverage
our findingCoverage is flaky.
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learnings Perception of action duration
our assumptionMaking the app lightning fast will be enough.
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learnings Perception of action duration
our assumptionMaking the app lightning fast will be enough.
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learnings Perception of action duration
our findingIt’s not just about how long an action takes.
It’s about saying it.
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learnings Perception of action duration
our findingIt’s not just about how long an action takes.
It’s about saying it.
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learnings Feature inspiration
our assumptionUser testing would only validate features.
our findingEvery time the product evolved and we tested
new features new ideas emerged.
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best practices
best practices
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best practices Define your objectives
Define your objectivesand align your test sample.
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best practices Be unobtrusive
Never interfere.
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best practices Include team members
Don’t just share anecdotes.
Take your developers, designers andother team members with you.
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best practices Don’t just trust what a user says
“No one on the team uses that feature.”
vs.
“I wouldn’t be able to live without that feature.”
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best practices Add (quantitative) validation
Never make changes to your productwithout validation in multiple tests.
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best practices Take notes, photos and videos
Pin them on a wall.
Make it easy for everyone to rememberwhat the context is like.
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conclusion Just do it
Bust your assumptions using Contextual User Testing to create better experiences.
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conclusion Just do it
Break paradigms, build bridgesand improve experiences.
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conclusion Just do it
It’s fun to do!