Global Young Leaders Programme: Cultivating a global mindset for
The Importance Of A Global Mindset
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Transcript of The Importance Of A Global Mindset
The importance of a Global mindset
The economic Landscape of the world is changing rapidly and becoming increasing global.
The economic Landscape of the world is changing rapidly and becoming increasing global.
The economic Landscape of the world is changing rapidly and becoming increasing global.
-The process of globalization forces companies and individuals to develop Global Mindset
Mindset
Mindset
A “mindset” is the way we, whether as individuals or organizations, observe and make sense of the world around us.
We are:
Selective
Biased
Mindset
We are:
Selective
Biased
Mindset
...in what we observe and how we interpret it, usually as a result of our experience.
Global Mindset
?
A firm that wants global presence must develop a global mindset if it is to recognize and capitalize on opportunities for expanding its market
Global Mindset
A firm mindset shapes perception in virtually every area:
How nature & opportunity space is ? Who the customer is ? How consumer needs are changing ? Who the firm really competes with ? What technologies are central to the
industry ? .....
Firm Mindset
It is useful to examine its opposite:
Ethnocentric mindset
Global Mindset
IKEA
IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how they sell their products in IKEA stores globally.
Global furniture retailer unntil the late 1980’s
When company entered in U.S market was very disapointing performance
Saw the world through a Swedish filter Was a quick learner and get from
ethnocentric mindset to global mindset
IKEA
Rest on a foundation of openess Operates on the premise that cultures can be
different wthout being better or worse than one another
Such an organization dedicates itself to becomin well informe about different value systems, different norm of behavior, and different norms of behaviour, and different assumption regarding reality
It accepts diversity and heterogenity as natural and as sources of opportunity and strength rather than as necessary evils.
Global Mindset OperatingOrganization
U.S base household accessories company Fastet Growing Manufacture in 7 years CEO- Immigrant from China
...Combining Chinese cost with Japanise quality. Europian design and American Marketing.
Home Decor Inc.
Exceptionally open mind Respect how different countries do things Have an imagination to appriciate why they
do them that way
......But they are also incisive; they push the limits of the culture.
Global managers
a leader in discovering new world market opputunities
İs the employee pool diverse?
national identity or does it have a universal İdentity?
Compeate worldwide?
İs it nationality selective?
Does the organization have a global mindset ?
Coca cola company example ivolved in investing in China, Mexico, İndia and
Brazil which are high growth markets . employees come from over the world. Over 86% of employees foreign. identity is now global . Coca cola compeates worldwıde 80 % of the operating income comes from
international operations. Muthar kent is Turkish and has risen through
the ranks to become CEO of Coca Cola.
Coca cola-Does this company have a global mindset?
Career Ladders should reward international experience
Chief executives background to be international and diverse
Diversify meeting locations.
Diversify employee pool.
Memebrs of board of directors to have international experience and linguistic skills other than their own.
How to foster a global mindset
Change in the economic landscape of the world or Globalization.
Medium to large sized companies can benefit most by having a global mindset.
New oppurtunities not just in home markets but abroad.
Abillty to seek out and capitalize on these oppurtunıtıes
Global mındset one of the maın components in the intelligence required to capitalize on the oppurtunities.
Contribution of a global mindset