The IMC Umbrella

IMC MANAGEMENT

Managing IMC CampaignsManaging 360-Degree

CommunicationThe Integration Triangle Ten Principles of IMC

Managing IMC Campaigns

Managing 360-Degree Communication

The Integration Triangle

• The Integration Triangle Figure 18.1

Ten Principles of IMC

RETAIL MARKETING COMMUNICATION

Retail Communication Planning

Retail ObjectivesRetail Targeting

Retail Objectives

Retail Targeting…In targeting consumers, a retailer’s

first strategic concern is geography

Cooperative Advertising

Creating the Retail Ad

The Media of Retail Marketing Communication

BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

NONPROFIT OR SOCIAL MARKETING

Fund-Raising

Social Marketing & Public Communication

Cause & Mission Marketing

INTERNATIONAL MARKETING COMMUNICATION

Stages of Marketing Development

The Global versus Local Debate

Planning International Strategies

Organizing for International Marketing Communication

The IMC Factor in International Campaign Planning

Stages of Marketing Development

The Global vs. Local Debate

StandardizationLocalizationCombination

Planning International Strategies

Organizing for International Marketing Communication

The IMC Factor in International Campaign Planning