The hunger games mockingjay case study
1
The Hunger Games : Mockingjay Part I • Production company – Color Force, Lionsgate • Funding – Lionsgate Studio Fund • Distribution – Lionsgate • Budget – $125 million • Box office gross – Domestic: $335,123,000 (46.9%) , Foreign: $379,079,848 (53.1%), Worldwide: $714,202,848, UK: $46,770,593 (6.5% of Worldwide Gross) • Director – Francis Lawrence • Actors - Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Donald Sutherland, Philip Seymour Hoffman • How many cinemas was it released at – 4,151 • How was it promoted – Television, Magazine, Billboards, Internet trailers, and a viral marketing campaign (TheCapitol.PN), partnerships with Subway, Mazda, Samsung, Doritos and Whole Foods. (Mazda and Doritos teamed up to make an app for iOS and Android). • Genre/style – Sci-fi Adventure/War film • Was it successful – Average 6.5/10 reviews, $589 million profit
-
Upload
hollyfairbairn -
Category
Education
-
view
201 -
download
0
Transcript of The hunger games mockingjay case study
The Hunger Games : Mockingjay Part I
• Production company – Color Force, Lionsgate• Funding – Lionsgate Studio Fund• Distribution – Lionsgate• Budget – $125 million• Box office gross – Domestic: $335,123,000 (46.9%) , Foreign:
$379,079,848 (53.1%), Worldwide: $714,202,848, UK: $46,770,593 (6.5% of Worldwide Gross)
• Director – Francis Lawrence• Actors - Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody
Harrelson, Donald Sutherland, Philip Seymour Hoffman• How many cinemas was it released at – 4,151• How was it promoted – Television, Magazine, Billboards, Internet
trailers, and a viral marketing campaign (TheCapitol.PN), partnerships with Subway, Mazda, Samsung, Doritos and Whole Foods. (Mazda and Doritos teamed up to make an app for iOS and Android).
• Genre/style – Sci-fi Adventure/War film• Was it successful – Average 6.5/10 reviews, $589 million profit
