The Human Truth of Every Business
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Transcript of The Human Truth of Every Business
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Optimized Business
Companies devote lots of time and money to increasing the efficiency of their business process. But do they know how the work really gets done? What if they are reinforcing the wrong thing?
The Procedural TruthSM1
Many elements influence the decisions people make and the actions they take. If people feel defeated or neglected by the processes or technology at their disposal, they will avoid the work or create workarounds. That’s just The Human TruthSM.
Learn more at www.electronicink.com
The Human TruthSM3
Companies assemble hardware and software in support of The Procedural TruthSM. But do these tools truly serve those that need them day in and day out? Features and functions may go unused or even undiscovered, introducing inefficiency or error into the work.
The Mechanical TruthSM2
The age of ubiquitous computing is upon us. People can use
computers to perform a seemingly infinite number of tasks
anytime, anywhere. As industry leverages the opportunities that
come with this era, it needs to reintroduce a deep understanding
of the human context. Ignored for decades while technological
advances drove innovation, The Human TruthSM of business
operations represents a relatively untapped resource for advances
in business. We provide the human-focused leadership that has
been missing since the early days of computing.
Human workers have a way of complicating business. Unlike
diagrams and computer programs, people change their behavior
in unpredictable ways. No two people have exactly the same
abilities or work equally well with the same tools. In the world
built on procedural and mechanical truths, these gaps exposed by
humans are addressed by training, change management efforts,
or not addressed at all.
Unlike their business consultant / business analyst counterparts
who have spent decades understanding the sequence of tasks
and behaviors, designers have always found human beings to be
the most reliable source of information for defining and solving
problems or proving the efficacy of a given strategy. Those
business consultants who have historically been charged with
defining business operations have seen people as the recipients
of their plans, strategies and systems. Designers see people as
integral to understanding opportunity, exploring possibilities and
defining solutions.