The Hub Rate Card - September 2014
2
2014 / 2015 RATE CARD Founded in 2004, The Hub is South Africa’s online cycling community. Cyclists can stay up-to-date and informed about cycling news & events, buy & sell cycling gear, get advice on anything from new purchases to technical problems and connect with like-minded individuals. The Hub attracts an average of 100 000 unique monthly visitors with over 45 000 registered users and climbing. In a rapidly growing cycling and mountain biking market, The Hub has established its presence as the foremost digital destination for cyclists in South Africa. Buy & Sell bikes and equipment in our trusted classifieds section. Get technical advice and training tips from the pros and fellow enthusiasts. Stay informed about upcoming events, keep tabs on local and international news. Research products and user opinions to inform your next cycling purchase. Connect with riding groups in your area, discover new routes and trails. Share your cycling experiences, new bikes, projects and general banter. Who is your average hubber? 72% 65% 65% 80% 65% 77% male 25 – 50 years old earn R20 000+ pm have a tertiary education married/partnered speak English LSM 8 – 10 Use the web for email (92%), banking (81%), research (71%), news (69%), social networking (66%) and shopping (56%) 72% 28% Monthly household income 3.97% 2.21% 10.74% 14.75% 11.03% 8.75% 11.3% 19.2% 2.53% Up to R5 999 R6 000 – R8 999 R9 000 – R11 999 R12 000 – R19 999 R20 000 – R29 999 R30 000 – R39 999 R40 000 – R49 999 R50 000 – R69 999 R70 000 + Gauteng 45% KwaZulu-Natal 10% Western Cape 30% Free State 3% Eastern Cape 5%
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Transcript of The Hub Rate Card - September 2014
2014 / 2015
RATE CARD Founded in 2004, The Hub is South Africa’s online cycling community. Cyclists can stay up-to-date and informed about cycling news & events, buy & sell cycling gear, get advice on anything from new purchases to technical problems and connect with like-minded individuals. The Hub attracts an average of 100 000 unique monthly visitors with over 45 000 registered users and climbing. In a rapidly growing cycling and mountain biking market, The Hub has established its presence as the foremost digital destination for cyclists in South Africa.
Buy & Sell bikes and equipment in
our trusted classifieds section.
Get technical advice and training
tips from the pros and fellow
enthusiasts.
Stay informed about upcoming
events, keep tabs on local and
international news.
Research products and user
opinions to inform your next cycling
purchase.
Connect with riding groups in your
area, discover new routes and
trails.
Share your cycling experiences, new
bikes, projects and general banter.
Who is your average hubber?
72%
65%
65%
80%
65%
77%
male
25 – 50 years old
earn R20 000+ pm
have a tertiary education
married/partnered
speak English
LSM 8 – 10 Use the web for email (92%), banking (81%), research (71%), news (69%),
social networking (66%) and shopping (56%)
72% 28%
Monthly
household
income
3.97% 2.21%
10.74%
14.75%
11.03%
8.75%
11.3%
19.2%
2.53%
Up to R5 999
R6 000 – R8 999
R9 000 – R11 999
R12 000 – R19 999
R20 000 –
R29 999
R30 000 – R39 999
R40 000 –
R49 999
R50 000 –
R69 999
R70 000 +
Gauteng
45%
KwaZulu-Natal
10% Western Cape
30%
Free State
3%
Eastern Cape
5%
About Habari Media Established in 2004, Habari Media is a dynamic and award-winning multi-media sales
company with a core focus in digital, offering advertisers exclusive access to a wide
selection of premium brands throughout the continent. For the last 10 years Habari
Media has provided their partner platforms with local presence and up-to the-minute
market insights, whilst providing advertisers with superior service and support.
Contact details CPT T: +27 21 487 9100 JHB T: +27 11 xxx xxxx (tbc)
E: [email protected] W: www.habarimedia.com
PLACEMENT BANNER SIZE CPM
Leaderboard top
Island left
Half page (middle left)
Small rectangle
Mobile site
728 x 90
300 x 250
300 600
300 100
320 50
R200
R200
R220
R120
R120
SECTION RATE
Home page
News
Forums
Classifieds
Events
R15 000
R1 000
R15 000
R15 000
R1 000
TAKEOVER OPTIONS
OPPORTUNITIES
BANNER OPTIONS
4 070 571 page views
100 338 unique browsers
9.29 average page views
11:11 average visit duration
ENGAGEMENT
