The Horrors advertisement analysis

The Horrors ‘Strange House’ album advertisement immediately establishes the music genre within the photograph and editing. The black and white imagery is stereotypically linked to the indie or rock music genre, hinting at the band being of this music style. The band is all dressed in black, which adds a gothic style to the poster. None of the band are smiling which also conforms to the stereotypes of the Rock and indie music genre. The edit used on the photograph used is black and white and also uses a vignette, making the image Ariel round the edges. The white text stands out on the dark background, making it easy to read. This is another simple design which strongly portrays the music genre and music type. This is shown through the limited amount of colour used within the design. The imagery is cliché to the indie and rock music genre due to the composition and props used within the mise en scene. The band are framed within the mise en scene as a prop or text fits around them, centralising them within the poster. The facial expressions of the artists show barely any emotion, which is stereotypical of the indie music genre.