The Home of Food Sponsorship – not just about awareness, it can address various communication and...
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Transcript of The Home of Food Sponsorship – not just about awareness, it can address various communication and...
![Page 1: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/1.jpg)
![Page 2: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/2.jpg)
![Page 3: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/3.jpg)
The Home of FoodSponsorship – not just about awareness, it can address various communication and business needs through association and activation:
Seeds of Change & River Cottage – highlighting organic credentials
Schwartz and Paul O’Grady - driving consideration through creativity at main meal preparation time
Wrigleys and Hollyoaks – relevance and credibility with young audience and multi-variant communication
![Page 4: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/4.jpg)
The Home of FoodPhiladelphia and Come Dine with Me – serving suggestions and recipe ideas
Giovanni Rana Pasta and The Great Italian Escape – reinforcing authentic Italian heritage
Domino’s and The Simpsons –core target audience, families and 16-34’s, ideal time of day for ordering in
Ferrero Rocher and Desperate Housewives -
glamour and individual indulgence
![Page 5: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/5.jpg)
The Home of Food
Gallo and The F Word
Objectives – Communicate:
- for sharing with friends- ideal accompaniment for food
“Together is Better”- Activate:
- online- in-store- press
- sponsor funded broadband content
![Page 6: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/6.jpg)
The Home of Food Gallo and The F Word – online “Wine Finder”
![Page 7: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/7.jpg)
The Home of FoodGallo and The F Word – Tesco Magazine Cover Mount “Wine Finder”
![Page 8: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/8.jpg)
The Home of FoodGallo and The F Word –Tesco Promotions
![Page 9: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/9.jpg)
The Home of FoodGallo and The F Word –Tesco Promotions
![Page 10: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/10.jpg)
The Home of FoodGallo and The F Word –Tesco Promotions
![Page 11: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/11.jpg)
The Home of FoodGallo and The F Word –Sainsbury’s Promotions
![Page 12: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/12.jpg)
The Home of FoodGallo and The F Word – Press Women and Lifestyle
![Page 13: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/13.jpg)
The Home of FoodGallo and The F Word – Sponsor funded broadband content
![Page 14: The Home of Food Sponsorship – not just about awareness, it can address various communication and business needs through association and activation:](https://reader036.fdocuments.net/reader036/viewer/2022081519/56649e575503460f94b4fdf5/html5/thumbnails/14.jpg)
The Home of Food