The Home of Food

Extending Channel 4’s commitment to food online

The time is right for Channel 4 The time is right for Channel 4 to do in New Media what it has to do in New Media what it has

done so successfully on-air, and done so successfully on-air, and breathe new life into the tired breathe new life into the tired old world of online food content old world of online food content

The Home of Food

channel4.com/channel4.com/foodfood

The VisionThe Vision

Practical yet inspiring

Informative

Humorous

Showcase

Interactive

To stimulate debate

Innovative

The Home of Food“Beats any of the other wannabe cooking programmes on other channels”

“Your show has motivated me to get back in the kitchen. I had forgot how much fun it is to cook”

“The programme is an inspiration. I just wanted to let you know”

“At last we have a food programme where you can actually learn something about cooking”

“At last someone grows and cooks food that is interesting, healthy and simple”

“Serious added value, unique proposition and compelling TV”

The Home of Food

The Home of Food

Video On Demand

• Get even closer to our content

• Greater engagement• Extend the reach of your campaign

• Limited commercial clutter• Upmarket and young audience• Opportunity to target food programming

• Available on PC and also via TV

The Home of Food

The proof is in the pudding

• 6m page impressions +500%• 800,000 unique users +300%• The most popular food website in the UK*

• Much younger than UKTV or BBC Food • Average dwell time c.5 minutes• Spikes in traffic driven by on-air programming

*source: comscore

The Home of Food

On-Screen and Online working On-Screen and Online working togethertogetherFusing channel4.com/food & Fusing channel4.com/food & on-air strengthson-air strengths

The Home of Food

Channel 4 will create a 30” spot for Channel 4 will create a 30” spot for you in association with you in association with

channel4.com/food to run in relevant channel4.com/food to run in relevant programming on Channel 4 and More4 programming on Channel 4 and More4

This spot will drive viewers online to This spot will drive viewers online to channel4.com/food where we will design channel4.com/food where we will design

and build a bespoke micrositeand build a bespoke microsite

Opportunity to use ‘as seen on Opportunity to use ‘as seen on channel4.com/food’ on pack and via in-channel4.com/food’ on pack and via in-

store promotionstore promotion

The Home of Foodchannel4.com/food spot – How it could look