The Holography Times, Vol 4, Issue 13

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1 The Holography Times 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Th Th Th Th h Th h Th Th Th Th Th Th h Th T e Holography y Times February 2011 | Volume 4 | Issue 13 www.homai.org An endeavour to protect products and people The Holography Times is a quarterly newsletter published by Hologram Manufacturers Association of India (HoMAI) WHEN WHEN BRANDS BRANDS ARE AT ARE AT RISK RISK BRAND OWNER NEED TO TAKE RESPONSIBILITY DUPLICATION REDUCING BRAND VALUE LOOK-ALIKE GOODWILL PILFERING TAMPERING REVENUE LOSSES DIVERSION IN SUPPLY CHAIN DUPLICATION PILFERING COUNTERFEITING

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Brand are under attack and there is a need of end to end holistic brand protection strategy

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