The Holography Times, June 2013, Volume 7, Issue no 21

www.homai.org 1

The Holography TimesVol. 7, Issue 21The Holography Times

Apr-Jun 2013 | Volume 7 | Issue 21

Endeavour to protect products and people

HoMAI quarterly newsletterwww.homai.org

trade associations become proactive

combating counterfeiting

counterfeitscounterfeits counterfeitscounterfeits counterfeitscounterfeits counterfeitscounterfeits counterfeits




American Bearing Manufacturers Association

ABMA

oppiWBA

World BearingAssociation

SIASEMICONDUCTOR

INDUSTRY

ASSOCIATION

ICC Commercial Crime ServicesHelping business stay in business

International Electronics Manufacturing Initiative

SILK MARK

www.homai.org2

The Holography TimesVol. 7, Issue 21 News Bytes

www.homai.org 3

The Holography TimesVol. 7, Issue 21

Dear Reader,

Welcome to the 21st edition of The Holography Times.

Today, in India more than 300 State level industry-trade association exist representing more than 7,00,000* companies of various sectors and trade.

Each and every product has an industry trade association formed with an aim to facilitate the business environment for its member companies.

While they are playing an important role in modern and global economies, there are various hindrances which affect their industry / sector growth. Product counterfeiting is one of them. It is affecting all categories of products, but the impact is very high in sectors / product categories like fast moving consumer goods (FMCG), pharmaceuticals, electronics, automobile, aircraft parts, beverages, etc.

To fi ght this menace, a few of trade associations have come forwarded and have started playing a proactive role. It’s a good initiative and we are hopeful that more and more other industry association will follow up the examples.

Our current issue highlights the “How industry associations helps in curbing counterfeits”. Apart from this, the issue also covers, industry updates including news, patents, fi nancial analysis and much more.

Do send us your feedback / critics at [email protected].

With Regards, C S JeenaEditor

* Ministry of Corporate Affairs

In this issue

8

Viewpoint

Industry UpdatesGlobal Patents 14

Upcoming Events 15

Combating counterfeiting: Trade associations become proactive

by C S Jeena

4News Bytes

American Bearing Manufacturers Association

ABMA

oppiWBA

World BearingAssociation

SIASEMICONDUCTOR

INDUSTRY

ASSOCIATION

ICC Commercial Crime ServicesHelping business stay in business

International Electronics Manufacturing Initiative

SILK MARK

www.homai.org4


Maharashtra to introduce security holograms to curb illicit liquor

Maharashtra: Excise

department of Maharashtra

is going to introduce security

hologram on all liquor bottles

manufactured in State by May.

According to of�icials, the

department has decided to

introduce security hologram as

this will help them in certifying

the originality of liquor, as well to

deter and check duplication and

adulteration of liquor.

The state has been witnessing a

growing number of issues related

to duplication, adulteration and

sale of illicit liquor. Since the past

few years, the state has become

an easy target for bootleggers

bringing liquor in illegally

from Goa, Daman and other

neighboring states. With a surge

in such activities showing a spike

and liquor prices skyrocketing

over the past two years, the

concerned department has been

mulling ways to curb the menace.

“The security hologram will act

as a tamper-proof seal and will

be pasted on the bottle at the

manufacturing facility itself”

said Sanjay Mukherjee, Excise

Commissioner.

According to of�icial of HOMAI

(Hologram Manufacturers

Association of India), “We

appreciate the steps undertaken

by the State excise department

in their drive against illicit liquor.

Security hologram are a mark

of authentication that may be

recognised by the public and in

our opinion the common man

in Maharashtra would have

bene�itted by the presence of

a consumer veri�iable tool like

the hologram. In India more

than 17 States & UT are already

using security hologram on

liquor bottles. Mandated usage

of security hologram in states

like Uttar Pradesh, Tamil Nadu,

Uttrakhand, Madhya Pradesh,

Puducherry, Chhattisgarh, Kerala,

etc. has not only minimized the

tragedies due to spurious liquor

but have also substantially

increased the excise revenue

collection by more than 25-30

per cent”.

News Bytes

Source: www.mid-day.comHoMAI study on role of holographic excise adhesive labelReserve Bank of India: State Finances a Study of Budgets of 2012-13

Figure: Holographic tax stamp used by various states and UT in India* State excise department stopped the usage of HEAL since November 2010.# Liquor prohibited states.

State 2002-03 (Accounts) 2012-13 Increase in turnover Population of

(million) (Budget Estimates) over last 10 year State (2011) in (million) (million) (million)

Maharashtra 19386 94500 75114 112.3

Uttar Pradesh 25550 100682 75132 199.5

Tamil Nadu 21136 114739 93603 72.1

Karnataka 20941 107750 86809 61.1

Andhra Pradesh 18564 108200 89636 84.6

Table 1: Comparison of state excise revenue receipts of maharashtra with few other states using holograms

*

#

www.homai.org 5


News Bytes

Holopack-Holoprint becomes Holography

UK: Holo-pack•Holo-print

will open in Delhi with a

new name: ‘Holography 2013’.

According to Ian “ we are

delighted to con�irm that The

Holography Conference will

take place 7-9 November 2013

in Delhi, the �irst time the event

has been hosted in India. This is

the only global conference for the

commercial holography industry

- and under its previous name

of Holo-pack•Holo-print®, the

conference has tracked every new

development in holography since

1990. To re�lect the changing

diversity in the holography

industry, the event now becomes

‘The Holography Conference’ (or Holography 2013).

Holography 2013 will examine

and discuss all aspects of

commercial holography and

holographic technologies, in

particular their traditional use

in authentication and security,

packaging and printing.

Source: www.reconnaissance-intl.com

The new name for Holopack-Holoprint

Zambia: Hologram arrival to boost piracy �ight

ZAMBIA: The holograms which

will be af�ixed on audio-

visual products are scheduled

to arrive in the country next

week. This came to light when

Information and Broadcasting

Services Permanent Secretary

Amos Malupenga led a delegation

to OPSEC, a UK based global

company specialised in providing

anti-counterfeit and brand

solutions.

OPSEC which has now completed

the works was engaged by the

Zambian Government to supply

�ive million holograms. The

delegation was in Newcastle

to undertake a pre - inspection

of the hologrammes before

shipment to Zambia. Mr

Malupenga said Government was

delighted that the problem of

piracy that has been a perpetual

issue will now be dealt with by

the force it deserves. “Piracy

continues to be a key challenge

in the country and has been a

major reason for the losses that

the music and video production

industry have continued to suffer

on the market,” he said. He said

the holograms will not only help

enforcement agencies to check

duplication and adulteration

but will also help consumers in

identifying original products.

The permanent secretary said

soon after the arrival of the

holograms, the Government will

set up a taskforce to oversee

the implementation process of

the security tags. Mr Malupenga

further said that Government will

launch an anti - piracy awareness

campaign to sensitise the public

on what the hologram is and how

it works. Intellectual Property

Specialist Kingsley Nkonde

thanked the Patriotic Front (PF)

government for �inally bringing

the hologram in the country. He

said the hologram project was

embarked on eight years ago

by the previous administration,

adding that he was glad that the

PF government chose to priorities

the project and complete it within

a short period of time. OPSEC

Marketing Manager Trevor Willis

assured the delegation that the

hologram was tamper proof.

He explained that once af�ixed

on audio-visual products and if

a person attempted to remove

it, it denigrates into pieces.

Government announced plans

in 2005 to af�ix a hologram, a

security feature on audio-visual

products in a bid to certify the

originality of the works and curb

the problem of piracy. – ZANIS.

Source: www.allafrica.com

www.homai.org6


News Bytes

UK: Payne has launched a range

of holographic effect label

�inishes that offer a high impact and

cost-effective means to integrate a

high end �inish to labels.

The new HoloSense effects

enable eye-catching holographic-

type patterns to be added to

label designs, enhancing on-shelf

presence and consumer appeal.

They help to achieve added depth

to colours and create a sense of

movement that attracts attention

on crowded retail shelves.

Part of Payne’s Inform product

range, the HoloSense technology

can be incorporated into existing

labels or included as part of a new

design. Five distinctive patterns

are available for the surface �inish

- Diagonal Stripe, Raindrops,

Kaleidoscope, Mini Lens and

Checkerboard and these special

effects can be used either as an

all-over design or on selective

areas of the label.

HoloSense is the �irst in a number

of initiatives that Payne is taking

in the development of label print

technology which stimulates

senses such as sight, touch and

smell. It has been recognised

that the incorporation of these

types of enhancements can help

to increase a brand’s impact by

70 per cent - crucial in highly

competitive retail environments

where consumers make more

than half of their buying decisions

at the point of purchase.

As Payne’s managing director,

Martin Dallas explains: “A label’s

key role is to inform but this

does not just mean practical

information about a product.

It is equally important that the

label helps to create or re�lect

brand image, raise consumer

expectations and encourage

purchase. It is for this reason

that many of our customers are

asking more of their packaging

and looking at additional ways to

create value and meaning for the

consumer.”

Source: www.payne-worldwide.com

Payne introduced holosense

A range of holographic �inish range to enhances brand values

JDS Uniphase says it has doubled

the number of currencies using its

next generation anti-counterfeiting

technology in the past year. At

an analyst day last week, JDSU

executives said 38 countries are

using SPARK to protect their

currencies, up from 17 one-year

ago. JDSU views the use of SPARK

by the recently redesigned €5 note

as particularly signi�icant.

“It’s the lowest value note in the

series, and it has adopted the

latest generation technology. And

what’s relevant about that is that

today, the Euro only uses OVI

on a €50 note and higher,” Luke

Scrivanich, general manager of

optical security and performance

products at JDSU, said.

OVI is the technology SPARK

supersedes. South Africa

previously used OVI for its three

biggest bank notes, but has now

incorporated SPARK into these

bills. OVI is now used for the two

lower denominations. SPARK

is an optically variable pigment

orientated by magnets for overt

security.

JDSU is looking to expand its anti-

counterfeiting business beyond

currency, with pharmaceuticals

a possible target. Additional

technology is needed to grow the

pharmaceutical business, and an

acquisition is one possibility.

Source: www.jdsu.com

JDSU sees hike in currencies using anti-counterfeiting SPARK

www.homai.org 7


6th Thomas De La Rue’s fi rst commercial venture was in 1813,February when he published the fi rst edition of le miroirPolitique1813 newspaper in Guernsey.

1821 Thomas De La Rue moved to London and in 1821 set up as Printer, stationer and fancy goods manufacturer.

1831 De La Rue’s was formed in 1831 by Thomas De La Rue when it registered the ace of spades playing card produced using a revolutionary new typographical process ensuring uniformity in card manufacturing.

1840 De La Rue produced its fi rst adhesive postage stamp and in 1846 registered its patent for the fi rst envelope folding machine.

1853 Delarue awarded the contract to print adhesive fi scal stamp for the UK’s Board of Inland Revenue. The fi rst stamps to be surface printed.

1860 Secured its fi rst contract to print banknotes in Mauritius in 1860 for the Mauritius 10 shilling, £1 and £5 notes.

1914 De La Rue was commissioned to produce the £1 and 10 shilling notes for HM Treasury, the Company’s fi rst connection with the printing of sterling notes. However, De La Rue’s subsidiary, Portals Limited, fi rst produced currency paper for the Bank of England in 1724.

1947 By 1947 the Group was operating in over 60 countries worldwide and was listed on the London Stock Exchange.

1967 Jointly developed and installed the world’s fi rst ATM at Barclay’s Bank, in Enfi eld, London.

2003 Awarded the contract to print UK Sterling which was extended in 2009.

2011 Working on a tight timescale, De La Rue designed and printed currency for South Sudan, the world’s newest country, ahead of its independence later that year.

2012 Produced the 10 millionth new UK ePassport in November 2012.

DeLaRuecelebrates its 200th anniversary

DeLaRue Time Line

Founded by Thomas De La Rue in Guernsey on 6th February 1813

Member’s News

One of world’s largest integrated

commercial banknote printer,

De La Rue celebrated its 200th

anniversary on 6th February

2013. The Group involved in the

design or production of over 150

national currenciesalso produces a

wide range of security documents

including passports, driving

licences, authentication labels and

tax stamps. In addition, the Group

manufactures sophisticated, high

speed cash sorting and inspection

equipment.

De La Rue’s Chief Executive

Of�icer Mr Tim Cobbold said;“For

any company to reach its 200th

year anniversary is a signi�icant

achievement and we are

particularly grateful to all the

customers that have supported us

over the past 200 years.De La Rue

has a long history of innovation

and as a part of continuing this

rich tradition I was delighted that

in December when the �irst De

La Rue polymer banknote was

launched in Fiji, which is due to go

into circulation in March.” Source: www.delarue.com

www.homai.org8


Combating counterfeiting: Trade associations become proactiveBy C S Jeena

Each and every product from a pencil to aircraft has a trade association formed with an aim to facilitate the business environment for its member companies.

Today, in India more than 300 State level industry-trade association exist representing more than 7,00,000* companies.

While they are playing an important role in modern and global economies, there are various hindrances which affect their industry / sector growth. Product counterfeiting is one of them. It is affecting all categories of products, but the impact is very high in sectors / product categories like fast moving consumer goods (FMCG), pharmaceuticals, electronics, automobile, aircraft parts, beverages, etc. To address this issue, various trade associations have come forward and are playing a proactive role in curbing this menace. This article highlights their activities and the role trade association can play in curbing this menace to a large extent.

* Ministry of Corporate Affairs

Introduction:Brand counterfeiting in India is

not a new phenomenon. Brands

are under attack in various forms

such as counterfeiting,piracy,

duplication, pilfering, tampering

and adulteration of product.

These attempts are nothing but

an attack on the brand and hence

a major risk to the value of the

company.

Brand attack has many ill effects,

the key ones being;

a) Reduces the brand value,

customer’s con�idence,

market share and pro�itability

of a company.

b) The brand attacker, who

supplies a duplicate or

counterfeit product, does not

pay any taxes. It is a loss to

the collection of taxes for

various governments.

c) There are reports in the

press mentioning that pro�its

from suchil legal activities

are going to terrorists and

banned organisations.

d) Counterfeiting also sometimes

results in the unfortunate loss

of human lives.

Risk to the Brand must be taken with all seriousnessThe Government of India is

doing its best in developing

suitable laws, educating police

force and judiciary to deal with

litigation arising out of brand

attack. However, legal process

takes its own time and the

attacks on the brand continue.

As brands are amongst the most

valuable assets of companies,

industry association can play a

vital role in providing effective

information and advising proper

anti-counterfeiting strategies to

their members.

Cover Story

www.homai.org 9


Cover Story

Importance of industry association in curbing counterfeitingAccording to Eef de Ferrante, Director at Active & Intelligent Packaging Industry Association, Well, �irst off all a trade

association is a medium. A way

to get in contact with companies

in a certain industry. But also

trade associations can advise

their members, and play a role on

behalf of their members towards

governments. The ideal situation

is when membership to an

association is a guarantee to the

quality and origin of a product.

In that way, associations need to

check and verify memberships.

Big trade associations such

as FICCI, CII and ASSOCHAM

have discussed and taken up

the �ight against the menace of

counterfeit at various forums

highlighting the loss to the brand

owner, government, society and

to consumers. There have been

seminars and meeting with

government for law enforcement.

These are all useful initiatives,

but, it is now imperative that

the work done so far is taken

up to a new level, keeping mind

the fact, that in this �ight there is

also a need to continuously look

for new innovative solutions and

approach by each Brand owner/

company.

Proactive steps Rather than wait and watch and

then a reactionary step in �ighting

the menace, the associations

ought to educate their members

that Prevention is better than

Cure, and they could consider

taking the undernoted proactive

steps to help their members

protect themselves against the

onslaught of counterfeiting.

1. Educating members about menace

Association website can play vital

role in educating its members

through their website. For

example, National Electrical

manufacturers Association

(NEMA) , USA has taken the

menace very seriously and

considered anti-counterfeiting

as a matter of public policy and

classi�ied an special section

on anti-counterfeiting at their

website. http://www.nema.org/Policy/Anti-Counterfeiting/Pages/default.aspx. Through this NEMA

have started various services

for its members such as anti-

counterfeiting news, assistance to

members, useful links etc.

In India, FICCI, which is one of

biggest industry associations, is

working on same line and has

recently formed a forum called

Committee Against Smuggling

and Counterfeiting Activities

Destroying Economy (CASCADE)

with an aim to generate awareness

on the impact of these menace

amongst consumers and citizens.

The forum has launched a website

www.�icci-cascade.com (see �igure1) which clari�ies various

issues on counterfeiting. The

website educates its member

and consumer via industry

news, awareness brochure,

and discussion forum. The

Well, fi rst off all a trade association is a medium. A way to get in contact with companies in a certain industry. But also trade associations can advise their members, and play a role on behalf of their members towards governments. The ideal situation is when membership to an association is a guarantee to the quality and origin of a product. In that way, associations need to check and verify memberships.

- Eef de FerranteDirector at Active & Intelligent Packaging Industry Association

www.homai.org10


Cover Story

website also updates latest

and articles and best practices

adopted by companies around

the world against counterfeiting.

According to Anil Rajput, Chairman FICCI CASCADE, “Counterfeiting and Smuggling

are increasingly becoming a

hugely lucrative business causing

not only a great loss of revenue

to the industry but also posing

a serious threat to the security

of the nation. As a result huge

amount of investments goes in

dealing with anti- social elements

that is neither good for legitimate

industry, for government nor for

consumers. Efforts to counter this

menace needs highest priority and

calls for robust actions from all

stakeholders”.

2. Educating consumers While educating the member

companies lies under the

responsibility of trade

association, mass consumers can

be educated in similar with the

help of consumer’s organisation /

associations.

3. Assistance to members in adopting authentication technologies Today, there are over 100 product

security technologies (holograms, digital watermarks, DNA taggants, security inks, serialisation etc.)

used by manufacturer to combat

counterfeiting. Such solutions

can be applied on the primary

or secondary packaging. For

an individual manufacturing

company, it is challenging to

understand the scope and ef�icacy

of each of these technologies. The

technology has to be understood,

the right features have to be

identi�ied, the cost of adopting

the solution has to be looked as

also the logistics affecting the

deployment of the solution all

across the markets that the brand

is present in. Trade association

can provide guidelines to their

members in order to reduce

this burden. For example,

Association such as Organisation

of Pharmaceutical Producers of

India (OPPI) have prepared and

uploaded anti-counterfeiting

Fig1: Screenshot picture of FICCI website

“Efforts to counter this

menace needs highest

priority and calls for

robust actions from all

stakeholders”

www.homai.org 11


Cover Story

guidelines for their members in

order to help their members in

establishing requirements that

facilitate authentication and

discourage counterfeiting (www.indiaoppi.com/publication.asp). Similar guidelines are also being

provided by National Electrical

manufacturers Association

(NEMA), in USA (www.nema.org/Policy/Anti-Counterfeiting/Pages/default.aspx) see �igure2.

4. Sharing of best practices against counterfeiting Trade Association can provide

and update best practices

amongst each other as it is easier

for them to collect information

in comparison with member

individual member companies.

5. Encourage member to consider brand protection as CSR They can ask each member to

report to them and/ or in their

annual reports to share holder,

actions taken by them to mitigate

risk to their brand that will also

protect their consumers. This will

be a good corporate governance

practice and an excellent CSR.

Such reports will strengthen

Trade Association’s case for

stricter law enforcement, as Trade

Association can now �irst show

what their members have done

and what they expect in turn from

the law enforcement agencies.

The excellent example set by

GlaxoSmithKline can be seen at

www.gsk.com/responsibility/.

6. Seminar / Exhibitions The Trade association can arrange

seminars on counterfeiting and

corporate responsibility. The

target audience for this seminar

should be CEOs, Heads of the

companies and Brand Managers.

Alongwith the conference there

can be an exhibition of anti-

c o u n t e r fe i t i n g / a n t i - p i ra c y

technologies. Trade associations

can take help of authentication

technologies association in this

regard.

Fig2: Screenshot picture of NEMA website

“Trade Association can

provide and update best

practices amongst each

other”

www.homai.org12


7. ISO Standards The International Standards

Organisation has recently

introduced a new standard, ISO

12931 titled ‘Performance criteria for authentication solutions used to combat counterfeiting of material goods’. This standard

sets out the overall strategya

brand owner should adopt to �ight

the menace of counterfeiting.

These days ISO 9001 and ISO

14000 implementation are

widely adopted. Associations

of Industries that are prone to

counterfeiting should take a

lead in helping their members

understand this standard and

also implement this for the

overall bene�it of the industry.

As a further initiative, the industry

associations should also build

an environment that respects

intellectual property. Members

should be encouraged to Patent

their innovations so that they are

able to reap the bene�its of their

research and development.

In conclusions, it would be

apt to say that an industry

association is formed to serve

the cause of its members at

large and one of the greatest

threats today to any successful

products is the counterfeits and

lookalike products. An industry

association should look within

and decide whether it is doing

all that it can to protect its

members. In case any industry

association feels that it needs

some additional information

and advice, the Hologram

Manufacturers Association of

India will be more than happy to

help in their endeavours to �ight

counterfeiting. Please feel free to

write to us at [email protected].

S.no Name of Trade Association Country Initiative

01. National Electronics Manufacturers Association USA Anti-counterfeiting guidelines issued on their website for (NEMA) members.

02. Federation of Indian Chambers of Commerce India Portal launched on sensitising consumers against counterfeiting. and Industries (FICCI)

03. Organisation of Pharmaceutical Producers of India Anti-Counterfeiting guidelines issued on their website for India (OPPI) members.

04. Indian Cellular Association India Adopted anauthentication technology on their handsets and educated the consumers about the same through their website and mass media campaigns.

05. Silk Mark Organisation of India India Adopted an authentication technology on the products and educated the consumers about the same through their website and mass media campaigns.

06. Electronic Retailing Association USA Updating member on counterfeiting news.

07. European Semiconductor Industry Association Belgium Awareness against counterfeit products.

08. International Electro technical Commission Switzerland Anti-Counterfeiting guidelines issued at website for members.

09. International Electronic Manufacturing Initiative Global Investigating possible projects related to counterfeit (iNEMI) components.

10. Semi-Conductors Industry Association USA The SIA Anti-Counterfeiting Task Force (ACTF) is working on a variety of fronts to stop counterfeits from entering the market place.

11. Counterfeit Intelligence Bureau UK Developed the innovative counterfeiting seizure maps, the live seizure report, the news archive and the case study database.

Table: Anti-counterfeiting initiative taken by some trade association

Cover Story

www.homai.org 13


Established in 1926, National Electrical Manufacturers Association (NEMA), headquarter in Arlington, Virginia is world leading association of electrical equipment manufacturers. Representing more than 450 members the worldwide annual sales of NEMA-scope products exceed USD 120 billion. Its mission is “ As the voice for the electrical and medical imaging industries, NEMA is a pacesetting champion for safety, innovation, interoperability, environment, and market enhancement through advocacy, business information, and standards for products, systems, and technologies.”

IN 2002, Several NEMA member

companies began to recognize

the growing presence of

counterfeitelectrical products

in markets around the world.

These counterfeit products bear

the unauthorizedtrademark of a

genuine electrical manufacturer

and the unauthorized mark of a

certi�ication or testorganization.

Some of them incorporate

unauthorized, patented technology

of NEMA members.

NEMA’s anti-counterfeiting

program helps its member

companies understand and

exercisetheir intellectual property

rights. Because counterfeiting

is a global problem that affects

certi�icationmarks as well as

manufacturer brand names and

trademarks, NEMA includes in

its programsuch certi�ication

organizations as Underwriters

Laboratories and the Canadian

StandardsAssociation. NEMA

secured the participation

of Canadian and Mexican

tradeorganizations representing

electrical manufacturers and

carries on a dialogue with

European

counterparts as well.

The NEMA Anti-Counterfeiting

Coalition program has three main

components:

Education and training:This involves developing best

practices to assist members

in protectingtheir intellectual

property and enforcing their

legal rights, including working

with customs and otherlaw

enforcement authorities. It

also requires networking with

manufacturers and other trade

groupsmutually interested in the

counterfeiting problem.

Documenting and publicizing the problem: NEMA prepares reports and press

releases for distribution toinform

the public about counterfeit

electrical products.

Public policy advocacy: Counterfeiting is an

internationally recognized

crime. It has been documented

that counterfeitelectrical

products present substantial

health and safety concerns.

NEMA is an advocate for greater

publicresources devoted to

combatting this crime, keeping

counterfeit goods out of the

marketplace, improving

coordinationamong state and

national governments, and

strengthening law enforcement

programs.

For more visit www.nema.org

�ighting counterfeiting

Figure : Ad campaign by NEMA

Effective Efforts

www.homai.org14


Industry Updates

Publication Title Int. Application Applicant / InventorDD.MM.YYYY Class Number

13.03.2013 2567270 – Otpical authentication GO2B 5/18 11722750 Hologram industries

component and method of fabricating

said component

Brief Abstract: According to one aspect, the invention relates to an optical authentication component visible in re�lection

comprising an etched structure (23) on a support (20) of index n0, a thin layer (60) of a dielectric material of optical index ni

different from n0 deposited on said structure (23), a layer (50) of a material of index n2 close to n0 encapsulating the structure

(23) coated with the thin layer (60). The structure (23) exhibits a �irst pattern (22) modulated by a second pattern, the �irst

pattern (22) being a bas-relief comprising a set of facets (24) whose shapes are determined so as to simulate a relief image of

a relief object (10), and the second pattern (26) being a periodic grating determined so as to modulate the �irst pattern (22) in

order to produce, after deposition of the thin layer (60) and encapsulation of said structure (23), a �irst colour according to a

�irst orientation of observation and a second different colour according to a second orientation of observation obtained by an

azimuthal rotation of the component.

07.03.2013 WO/2013/030586- HOLOGRAM G03H 1/04 PCT/GB2012/052138 The secretary of state

for business, innovation

& skills of her majesty’s

britannic government

Brief Abstract: A substrate includes a diffracting structure providing a hologram (20, 6). The diffracting structure encodes a

holographic image so that thatholographic image is produced in response to reference light being incident on a major surface

of the substrate at an angle of incidence with respect to the said major surface of the substrate, wherein the angle of incidence

is no more than 20°.

14.03.2013 WO/2013/034603 - method and G07D 7/12 PCT/EP2012/067336 Bundesdruckerei gmbh

arrangement for verifying a security

document having a security feature in

the form of a �luorescent printing

element and use of such an

arrangement

Brief Abstract: The invention relates to a method and an arrangement for verifying a security document having a security

feature in the form of at least one pigment-like conversion phosphor which can be excited in a �irst wavelength range of

electromagnetic radiation to emit electromagnetic radiation in a second wavelength range, wherein the �irst and the second

wavelength ranges lie in the visible spectral range. The arrangement comprises a freely programmable mobile telephone having

a light source for irradiating a check region of the security document with visible light in a �irst wavelength range and have a

photosensor for picking up visible light. The mobile telephone is con�igured to compare the radiation emitted by the conversion

phosphor in the second wavelength range and picked up by the photosensor with prede�ined data and to signal correspondence.

14.03.2013 WO/2013/033742 - method for B41M 3/10 PCT/AT2012/050125 Durst phototechnik

increasing the counterfeit protection for digital technology

an article gmbh

Brief Abstract: The invention relates to a method for increasing the counterfeit protection for an article having a latent security

feature, which article contains a substrate having at least one absorbent surface having a �irst and a second area, wherein the

�irst area contains printing based on a �irst printing scheme and optionally the second area contains printing based on a second

printing scheme and the areas, if necessary, are handled on the basis of a method of handling, wherein the �irst area does not

differ visually from the second area, which means that the security feature does not appear, wherein the �irst area differs from

the second area such that when a liquid is put onto the areas the �irst area differs visually from the second area even without a

chemical reaction, which means that the latent security feature appears so as to be visible to the eye and, as the evaporation of

the liquid increases, the visual differences become increasingly smaller until the two areas no longer differ visually from one

another, which means that the latent security feature becomes invisible again.

Global Patents - Authentication

www.homai.org 15


Industry Updates

Upcoming Events

Date Event Name / Place / Website

May 07-08 Asian Packaging Summit Singapore

www.asiapackagingsummit.com

May 21-23 Security Document World (SDW) 2013 Queen Elizabeth II Conference Centre, London, UK

www.sdw2012.com

June 03-05 4th Tax Stamp Forum Austria Trend Hotel Savoyen, Vienna, Austria,

www.taxstampforum.com

June 04-06 Total Processing & Packaging Exhibition NEC, Birmingham, UK

www.totalexhibition.com

June 21-23 Print Expo 2013 Chennai Trade Centre, Chennai, India

www.intelexpo.com

July 05-08 Pack Plus South 2012 Hitex International Exhibition Centre, Hyderabad, India,

www.packplussouth.in

July 08-10 2nd Latin American High Security Printing Conference Bogota, Colombia

www.cross-conferences.com

August 28-30 Pack Print International 2013 Bangkok International Trade & Exhibition Centre,

Bangkok, Thailand, www.pack-print.de

August 30-September 2 IPEX India 2013 Bombay Exhibition Centre, Goregaon (E), Mumbai

www.ipexindia.com

September 24-27 Label Expo Europe 2013 Brussels Expo, Belgium

www.labelexpo-europe.com

October 06-09 Pack Plus 2013 India Expo Centre, Greater Noida, New Delhi NCR, India

www.packplus.in

November 7-9 Holography 2013 The holography Conference

Delhi, India 7-9 November 2013

December 03-06 Label Expo Asia 2013 Shanghai

www.labelexpo-asia.com

PUBLISHED BYHologram Manufacturer Association of India

(HoMAI)

EDITORIAL TEAMIssue Editor : C S Jeena

Advisor : Mr. Pradip H Shroff

Mr. Manoj Kochar

Consultant : Mr. Sanjiv Singh

PR Mantra

[email protected]

Designed by : EYEDEA Advertising

1250/13, Govindpuri,

Kalkaji, New Delhi-19

(India)

[email protected]

Printed by : Om Offset

T-19,

Okhla Industrial Area

Phase-II, New Delhi-20

(India)

The Holography Times is a quarterly

newsletter published by HOMAI with an aim

to provide latest developments, research,

articles, patents and industry news to a wide

audience related to Holography in Indian

and World.

The editorial team welcomes your news,

contributions and comments. Please send

your product updates, press releases,

conference announcements or other

contributions to HoMAI:

21-Ground Floor, Devika Tower 6

Nehru Place, New Delhi 110019, India

Telfax: +91 (11) 41617369

Email: [email protected],

Website: www.homai.org

Disclaimer: The data used here are from various

published and electronically available

primary and secondary sources. Despite

due diligence the source data may contain

occasional errors. In such instances, HoMAI

would not be responsible for such errors.

About HoMAIThe Hologram Manufacturers

Association of India (HoMAI) is

the world’s 2nd and Asia only

association representing hologram

industry.

Cover: Cover graphics displays the role

of various trade association taking

proactive steps to �ight counterfeiting.

www.homai.org16


The Holography Times, June 2013, Volume 7, Issue no 21

Government & Nonprofit

Transcript of The Holography Times, June 2013, Volume 7, Issue no 21