The Hollies, KessinglandWaveney District Council consultation

Beeston GroupLandmark AssociatesThe Landscape Partnership

December 2011

The existing site1

Site context

Lies between Lowestoft and Kessingland

Close to A12 junction

Short walk, cycle or drive to superstore

Between London Road and the beach

Adjoins Heathland Beach Park

The existing site

Level landform

Sandy soils with historic heathy character

Well-established network of hedgerows enclosing farmland

Small groups of trees and copses close to roadside

Adjoins Public Right of Way network

Contains existing buildings and access

Long sea views from sandy cliff top

The existing site

Environmental context2

Environmental context

Concept development 3

Zoning plan

Groups more permanent features close to roadMinimises impact on strategic gapReflects local characterProvides pedestrian and cycle accessCreates new green space and wildlife corridorsAddresses water and energy consumption

Conserves and enhances the hedgerow networks and small copses to create individual, well-screened ‘rooms’ for different uses and activities.

Lodges

Glamping

Tepees

Touring

Creates linear ‘buffer’ zone in which play and nature can predominate

Provide green technologies and sustainable features

Uses natural and sustainable materials wherever possible

Creates a quality holiday lifestyle for all the family