The history of search engines and the future of search
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© Search Laboratory Ltd 2013. All rights reserved. Leeds T: +44 113 212 1211 London T: +44 207 147 9980 Search Engines & SEO The History and the Future Jimmy McCann, Head of SEO
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From AltaVista to Lycos to Google we take you through the history of search engines and what the future of search and SEO holds...
Transcript of The history of search engines and the future of search
© Search Laboratory Ltd 2013. All rights reserved.
Leeds T: +44 113 212 1211
London T: +44 207 147 9980
Search Engines & SEOThe History and the Future
Jimmy McCann, Head of SEO
Watch the full presentation http://www.searchlaboratory.com/the-past-present-future-of-seo-intro/
Or read the accompanying whitepaper http://www.searchlaboratory.com/past-present-future-of-seo-whitepaper-download/
A Search Engine’s Aim
To give users what they are looking for
As quickly and efficiently as possible
Technological advances
Continue to improve this
Getting better at thinking like a human
The Future of SEO
SEO
1-10 Consistent SERP = DEAD
SEO
1-10 Consistent SERP = DEAD
Logged in users growing
Gives Google personal data!
– Used in addition to your query
With other information
Gives search more context!
More personalised results, relevant to YOU
– In future…. predictive???
Location History Friends
How do we adapt to this?
Give users something they like!
Watch the full presentation here
