The History of Lexus Poster - 2011...
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April 1988 — Lexis, an information network, files suit challenging the use of the name Lexus March 1989 — Lawsuit with Lexis resolved in favor of the auto manufacturer May 2009 — The all-new IS 350C and IS 250C hard-top convertibles go on sale September 1991 — SC 300 luxury sport coupe goes on sale and ES 300 replaces ES 250 October 1997 — Next-generation GS 400 and GS 300 luxury performance sedans go on sale November 1997—SC 400 and SC 300 receive engines with VVT-i technology May 2002 — ES 300 is America’s best-selling luxury car October 2006 — LS 460 and LS 460 L go on sale, redefining full-size luxury segment July 2000 — IS 300 goes on sale April 2007 — All-new LX 570 unveiled in New York November 1994 — Completely redesigned second-generation LS 400 goes on sale © 2011 Lexus, a division of Toyota Motor Sales, U.S.A., Inc. For more information, go to lexus.com October 2009 — LFA, Lexus’ first Supercar, makes its global debut at the Tokyo Motor Show January 2007 — 2008 IS F and reinvented LF-A concept vehicles revealed in Detroit, spotlighting new high-performance focus March 2010 — World premiere of the CT 200h, premium compact hybrid, at the Geneva Motor Show January 1998 — Lexus introduces the world’s first luxury crossover vehicle, the RX 300 1988 80 1989 81 16,302 1990 121 63,534 1991 141 71,206 1992 165 92,890 1993 168 94,677 1994 171 87,419 1995 172 79,334 1996 176 81,529 1997 177 97,593 1998 182 156,260 1999 185 185,890 2000 190 206,037 2001 196 223,983 2002 199 234,109 2003 206 259,755 2004 210 287,927 2005 215 302,895 2006 220 322,434 2007 223 329,177 2008 226 260,087 2009 2009 CONTINUED 228 215,975 2010 229 229,329 2011 Year Dealer Count Annual Sales June 2000 — IS 300 goes on sale August 2000 — First import luxury brand to sell 20,000+ vehicles in one month September 2000 — GS 430 replaces GS 400 October 2000 — All-new redesigned LS 430 goes on sale December 2000 — Best-selling luxury make in America August 2004 — Second SC 430 Pebble Beach ® Special Edition goes on sale December 2004 — Best-selling luxury make in America for fifth consecutive year January 2001 — IS 300 Sport Cross, IS 300 manual transmission sport sedan and SC 430 presented in Detroit March 2001 — All-new SC 430 hardtop convertible goes on sale August 2001 — All-new IS 300 Sport Cross and IS 300 5-speed manual transmission models go on sale January 2002 — GX 470 revealed in Detroit Specially built sports car for Steven Spielberg’s Minority Report revealed in Los Angeles May 2002 — ES 300 and RX 300 are America’s best-selling luxury car and SUV November 2002 — Production version of all-new GX 470 luxury utility vehicle unveiled in Florida January 2003 — GX 470 named Off-Road 4x4 of the Year Redesigned, second- generation RX, the RX 330, and industry’s first luxury electric/gas hybrid vehicle, the RX Hybrid, introduced in Detroit March 2003 — All-new second- generation RX 330 goes on sale January 2005 — LFA super- premium two- seat GT sports car concept revealed in Detroit February 2005 — Third-generation GS 300 and GS 430 go on sale March 2005 — World premiere of all-new IS 350 sport sedan and GS 450h, the industry’s first luxury hybrid sport sedan, in New York January 2000 — Redesigned LS 430 flagship sedan revealed in Detroit IS 300 unveiled in Los Angeles April 2000 — Plans for SC 430 hardtop convertible announced in New York January 1988 — Lexus and the “L” logo introduced at the Los Angeles Auto Show February 1988 — Artist renderings of the cars first shown in Chicago April 1988 — Lexis, an information network, files suit challenging the use of the name Lexus May 1988 — After a demanding selection process, the initial 80 Lexus dealerships are named January 1993 — GS 300 luxury performance sedan revealed in Los Angeles and Detroit March 1993 — GS 300 goes on sale November 1993 — Industry-leading Certified Pre-Owned program is introduced January 1996 — LX 450 SUV goes on sale September 1996 — All-new ES 300 goes on sale February 1992 — SC 400 named Motor Trend Import Car of the Year September 1992 — Freshened LS 400 with more than 50 changes goes on sale January 1989 — LS 400 and ES 250 introduced in Detroit and Los Angeles March 1989 — Lawsuit with Lexis resolved in favor of the auto manufacturer September 1989 — LS 400 and ES 250 go on sale December 1989 — A single consumer complaint launches a special service campaign, earning brand recognition as new standard in personalized service November 1994 — Completely redesigned second- generation LS 400 goes on sale September 1997 — Redesigned LS 400 featuring VVT-i introduced October 1997 — Next-generation GS 400 and GS 300 luxury performance sedans go on sale November 1997 — SC 400 and SC 300 receive engines with VVT-i technology December 1997 — All-new redesigned LX 470 and one-of-a-kind Street Rod introduced in Los Angeles January 1999 — IS compact performance sedan unveiled in Detroit March 1999 — Entrance into world of motorsports as GS 400 races in Grand American Motorola Cup Sports class, achieving first win in sixth race September 1999 — 10 th anniversary of selling first vehicle in the U.S. October 1999 — Sports Coupe concept vehicle presented in Tokyo November 1999 — One-millionth vehicle sold in the U.S. April 1995 — LX 450 revealed in New York with plans announced to enter sport utility market in early 1996 May 1995 — 100% tariffs on select Japanese luxury vehicles proposed by U.S. government in effort to settle long-standing U.S.-Japan trade dispute June 1995 — Agreement reached between U.S. and Japan; trade war averted All-new IS 250 and IS 350 sport sedans go on sale December 2005 — RX 400h adds front-wheel drive model Best-selling luxury make in America for sixth consecutive year April 2005 — RX 400h goes on sale August 2005 — Lexus-badged vehicles sold in Japan for the first time October 2005 — LF-Sh concept vehicle revealed in Tokyo January 1998 — RX 300 presented at the North American International Auto Show February 1998 — GS 400 and GS 300 named Motor Trend Import Car of the Year March 1998 — LX 470 and RX 300 go on sale July 1998 — Monthly sales surpass all luxury competitors — a first for any international automaker November 1998 — RX 300 named Motor Trend Sport/Utility of the Year December 1998 — 12 th consecutive monthly sales record set October 2006 — LS 460 and LS 460 L go on sale, redefining full-size luxury segment December 2006 — Best-selling luxury make in America for seventh consecutive year April 2003 — LF-X concept vehicle unveiled in New York September 2003 — First Lexus vehicle produced outside of Japan at Toyota Motor Manufacturing, Canada December 2003 — GX 470 named Four Wheeler’s Four Wheeler of the Year for an unprecedented second consecutive year Best-selling luxury make in America for fourth consecutive year April 2004 — Two-millionth vehicle sold in the U.S. Third concept vehicle in LF series in 12 months, the LF-C retractable hardtop, unveiled in New York December 1990 — Out of thousands of parties interested in a Lexus franchise, only 121 top-notch dealers are selected for Lexus’ first year of business September 2001 — The fourth- generation ES 300 goes on sale Neiman Marcus Limited Edition Lexus SC 430 “Silver Belle” sells out in 14 hours December 2001 — Best-selling luxury make in America for second consecutive year LF-S, first Lexus Future concept vehicle, unveiled in Tokyo, showcases new design philosophy IS 300 captures first motorsports championship in Grand American Sport Touring class December 2002 — GX 470 goes on sale GX 470 named Four Wheeler’s Four Wheeler of the Year Best-selling luxury make in America for third consecutive year January 2004 — Reveal of redesigned, third-generation GS sport sedan and world premiere of world’s first luxury hybrid SUV, the RX 400h, in Detroit V8 racing engines provided to four teams in Grand American Rolex Sports Car series with first series win in fourth race January 2006 — All-new flagship sedan, the LS 460, revealed in Detroit February 2006 — ES 350 premieres in Chicago to kick off the “Can You Engineer Desire” campaign April 2006 — ES 350 and GS 450h go on sale LS 600h L unveiled in New York, featuring the world’s first full-hybrid V8 powertrain January 2007 — 2008 IS F and reinvented LFA concept vehicles revealed in Detroit, spotlighting new high- performance focus Lexus Pursuit of Potential philanthropic program launches April 2007 — All-new LX 570 unveiled in New York LS 460 named 2007 World Car of the Year July 2007 — LS 600h L goes on sale October 2007 — F Sport performance parts line launches at SEMA December 2007 — Best-selling luxury make in America for eighth consecutive year January 2008 — All-new LX 570 goes on sale IS F high- performance sedan goes on sale February 2008 — RX 350 and ES 350 join Pebble Beach ® Collection April 2008 — Winners of the first Lexus Eco Challenge announced October 2008 — Lexus reveals the IS 250 C and IS 350 C convertibles at Paris Motor Show December 2008 — Best-selling luxury make in America for ninth consecutive year June 2009 — The second- generation RX 450h goes on sale August 2009 — HS 250h, the world’s first hybrid- only luxury vehicle, goes on sale Lexus Enform ® with Safety Connect , ® the all-new telematics system, goes live October 2009 — LFA, Lexus’ first Supercar, makes its global debut at the Tokyo Motor Show December 2009 — All-new second- generation GX 460 goes on sale LF-Ch premium compact hybrid concept makes North American debut in Los Angeles Best-selling luxury make in America for tenth consecutive year March 2010 — World premiere of the CT 200h, premium compact hybrid, at the Geneva Motor Show August 2010 — IS 350 adds all-wheel drive model December 2010 — Best-selling luxury make in America for 11th consecutive year January 2011 — First LFA production vehicle arrives in the United States March 2011 — CT 200h, Lexus’ fifth hybrid vehicle, goes on sale April 2011 — World premiere of the LF-Gh concept vehicle in New York January 2009 — Lexus debuts the HS 250h at NAIAS, the fourth hybrid vehicle in its lineup Lexus introduces the all-new 2010 RX 350 and RX 450h luxury utility vehicles, reinventing the vehicle that invented it all February 2009 — The third- generation RX 350 goes on sale May 2009 — The all-new IS 350C and IS 250C hard-top convertibles go on sale June 2009 — The second- generation RX 450h go on sale July 2009 — More than 1 million RX vehicles have been sold in the U.S., making it the most successful luxury utility vehicle June 1991 — SC 400 luxury sport coupe goes on sale September 1991 — SC 300 luxury sport coupe goes on sale and ES 300 replaces ES 250 November 199 1 — SC 400 named Playboy Magazine Car of the Year December 1991 — Lexus is named best-selling luxury import, outselling both Mercedes- Benz and BMW THE LEXUS COVENANT Lexus will enter the most competitive, prestigious automobile race in the world. Over 50 years of Toyota automotive experience has culminated in the creation of Lexus cars. They will be the finest cars ever built. Lexus will win the race because: Lexus will do it right from the start. Lexus will have the finest dealer network in the industry. Lexus will treat each customer as we would a guest in our home. If you think you can’t, you won’t… If you think you can, you will! We can, we will. THE HISTORY OF LEXUS 2011
Transcript of The History of Lexus Poster - 2011...
April 1988 — Lexis, an information network, files suit challenging the use of the name Lexus
March 1989 — Lawsuit with Lexis resolved in favor of the auto manufacturer
May 2009 — The all-new IS 350C and IS 250C hard-top convertibles go on sale
September 1991 — SC 300 luxury sport coupe goes on sale and ES 300 replaces ES 250
October 1997 — Next-generation GS 400 and GS 300 luxury performance sedans go on sale
November 1997—SC 400 and SC 300 receive engines with VVT-i technology
May 2002 — ES 300 is America’s best-selling luxury car
October 2006 — LS 460 and LS 460 L go on sale, redefining full-size luxury segment
July 2000 — IS 300 goes on sale
April 2007 — All-new LX 570 unveiled in New York
November 1994 — Completely redesigned second-generation LS 400 goes on sale
© 2011 Lexus, a division of Toyota Motor Sales, U.S.A., Inc. For more information, go to lexus.com
October 2009 — LFA, Lexus’ first Supercar, makes its global debut at the Tokyo Motor Show
January 2007 — 2008 IS F and reinvented LF-A concept vehicles revealed in Detroit, spotlighting new high-performance focus
March 2010 — World premiere of the CT 200h, premium compact hybrid, at the Geneva Motor Show
January 1998 — Lexus introduces the world’s first luxury crossover vehicle, the RX 300
1988 80
1989 81 16,302
1990 121 63,534
1991 141 71,206
1992 165 92,890
1993 168 94,677
1994 171 87,419
1995 172 79,334
1996 176 81,529
1997 177 97,593
1998 182 156,260
1999 185 185,890
2000 190 206,037
2001 196 223,983
2002 199 234,109
2003 206 259,755
2004 210 287,927
2005 215 302,895
2006 220 322,434
2007 223 329,177
2008 226 260,087
2009
2009 Continued
228
215,975
2010229229,329
2011YeardealerCount
AnnualSales
June 2000 — IS 300 goes on sale
August 2000 — First import luxury brand to sell 20,000+ vehicles in one month
September 2000 — GS 430 replaces GS 400
October 2000 — All-new redesigned LS 430 goes on sale
December 2000 — Best-selling luxury make in America
August 2004 — Second SC 430 Pebble Beach® Special Edition goes on sale
December 2004 — Best-selling luxury make in America for fifth consecutive year
January 2001 — IS 300 Sport Cross, IS 300 manual transmission sport sedan and SC 430 presented in Detroit
March 2001 — All-new SC 430 hardtop convertible goes on sale
August 2001 — All-new IS 300 Sport Cross and IS 300 5-speed manual transmission models go on sale
January 2002 — GX 470 revealed in Detroit
Specially built sports car for Steven Spielberg’s Minority Report revealed in Los Angeles
May 2002 — ES 300 and RX 300 are America’s best-selling luxury car and SUV
November 2002 — Production version of all-new GX 470 luxury utility vehicle unveiled in Florida
January 2003 — GX 470 named Off-Road 4x4 of the Year
Redesigned, second-generation RX, the RX 330, and industry’s first luxury electric/gas hybrid vehicle, the RX Hybrid, introduced in Detroit
March 2003 — All-new second-generation RX 330 goes on sale
January 2005 — LFA super-premium two-seat GT sports car concept revealed in Detroit
February 2005 — Third-generation GS 300 and GS 430 go on sale
March 2005 — World premiere of all-new IS 350 sport sedan and GS 450h, the industry’s first luxury hybrid sport sedan, in New York
January 2000 — Redesigned LS 430 flagship sedan revealed in Detroit
IS 300 unveiled in Los Angeles
April 2000 — Plans for SC 430 hardtop convertible announced in New York
January 1988 — Lexus and the “L” logo introduced at the Los Angeles Auto Show
February 1988 — Artist renderings of the cars first shown in Chicago
April 1988 — Lexis, an information network, files suit challenging the use of the name Lexus
May 1988 — After a demanding selection process, the initial 80 Lexus dealerships are named
January 1993 — GS 300 luxury performance sedan revealed in Los Angeles and Detroit
March 1993 — GS 300 goes on sale
November 1993 — Industry-leading Certified Pre-Owned program is introduced
January 1996 — LX 450 SUV goes on sale
September 1996 — All-new ES 300 goes on sale
February 1992 — SC 400 named Motor Trend Import Car of the Year
September 1992 — Freshened LS 400 with more than 50 changes goes on sale
January 1989 — LS 400 and ES 250 introduced in Detroit and Los Angeles
March 1989 — Lawsuit with Lexis resolved in favor of the auto manufacturer
September 1989 — LS 400 and ES 250 go on sale
December 1989 — A single consumer complaint launches a special service campaign, earning brand recognition as new standard in personalized service
November 1994 — Completely redesigned second- generation LS 400 goes on sale
September 1997 — Redesigned LS 400 featuring VVT-i introduced
October 1997 — Next-generation GS 400 and GS 300 luxury performance sedans go on sale
November 1997 — SC 400 and SC 300 receive engines with VVT-i technology
December 1997 — All-new redesigned LX 470 and one-of-a-kind Street Rod introduced in Los Angeles
January 1999 — IS compact performance sedan unveiled in Detroit
March 1999 — Entrance into world of motorsports as GS 400 races in Grand American Motorola Cup Sports class, achieving first win in sixth race
September 1999 — 10th anniversary of selling first vehicle in the U.S.
October 1999 — Sports Coupe concept vehicle presented in Tokyo
November 1999 — One-millionth vehicle sold in the U.S.
April 1995 — LX 450 revealed in New York with plans announced to enter sport utility market in early 1996
May 1995 — 100% tariffs on select Japanese luxury vehicles proposed by U.S. government in effort to settle long-standing U.S.-Japan trade dispute
June 1995 — Agreement reached between U.S. and Japan; trade war averted
All-new IS 250 and IS 350 sport sedans go on sale
December 2005 — RX 400h adds front-wheel drive model
Best-selling luxury make in America for sixth consecutive year
April 2005 — RX 400h goes on sale
August 2005 — Lexus-badged vehicles sold in Japan for the first time
October 2005 — LF-Sh concept vehicle revealed in Tokyo
January 1998 — RX 300 presented at the North American International Auto Show
February 1998 —GS 400 and GS 300 named Motor Trend Import Car of the Year
March 1998 — LX 470 and RX 300 go on sale
July 1998 — Monthly sales surpass all luxury competitors — a first for any international automaker
November 1998 —RX 300 named Motor Trend Sport/Utility of the Year
December 1998 — 12th consecutive monthly sales record set
October 2006 — LS 460 and LS 460 L go on sale, redefining full-size luxury segment
December 2006 — Best-selling luxury make in America for seventh consecutive year
April 2003 — LF-X concept vehicle unveiled in New York
September 2003 — First Lexus vehicle produced outside of Japan at Toyota Motor Manufacturing, Canada
December 2003 — GX 470 named Four Wheeler’s Four Wheeler of the Year for an unprecedented second consecutive year
Best-selling luxury make in America for fourth consecutive year
April 2004 — Two-millionth vehicle sold in the U.S.
Third concept vehicle in LF series in 12 months, the LF-C retractable hardtop, unveiled in New York
December 1990 — Out of thousands of parties interested in a Lexus franchise, only 121 top-notch dealers are selected for Lexus’ first year of business
September 2001 — The fourth-generation ES 300 goes on sale
Neiman Marcus Limited Edition Lexus SC 430 “Silver Belle” sells out in 14 hours
December 2001 — Best-selling luxury make in America for second consecutive year
LF-S, first Lexus Future concept vehicle, unveiled in Tokyo, showcases new design philosophy
IS 300 captures first motorsports championship in Grand American Sport Touring class
December 2002 — GX 470 goes on sale
GX 470 named Four Wheeler’s Four Wheeler of the Year
Best-selling luxury make in America for third consecutive year
January 2004 — Reveal of redesigned, third-generation GS sport sedan and world premiere of world’s first luxury hybrid SUV, the RX 400h, in Detroit
V8 racing engines provided to four teams in Grand American Rolex Sports Car series with first series win in fourth race
January 2006 — All-new flagship sedan, the LS 460, revealed in Detroit
February 2006 — ES 350 premieres in Chicago to kick off the “Can You Engineer Desire” campaign
April 2006 — ES 350 and GS 450h go on sale
LS 600h L unveiled in New York, featuring the world’s first full-hybrid V8 powertrain
January 2007 — 2008 IS F and reinvented LFA concept vehicles revealed in Detroit, spotlighting new high-performance focus
Lexus Pursuit of Potential philanthropic program launches
April 2007 — All-new LX 570 unveiled in New York
LS 460 named 2007 World Car of the Year
July 2007 — LS 600h L goes on sale
October 2007 — F Sport performance parts line launches at SEMA
December 2007 — Best-selling luxury make in America for eighth consecutive year
January 2008 — All-new LX 570 goes on sale
IS F high-performance sedan goes on sale
February 2008 — RX 350 and ES 350 join Pebble Beach®
Collection
April 2008 —Winners of the first Lexus Eco Challenge announced
October 2008 —Lexus reveals the IS 250 C and IS 350 C convertibles at Paris Motor Show
December 2008 — Best-selling luxury make in America for ninth consecutive year
June 2009 — The second-generation RX 450h goes on sale
August 2009 —HS 250h, the world’s first hybrid-only luxury vehicle, goes on sale
Lexus Enform® with Safety Connect,® the all-new telematics system, goes live
October 2009 —LFA, Lexus’ first Supercar, makes its global debut at the Tokyo Motor Show
December 2009 —All-new second- generation GX 460 goes on sale
LF-Ch premium compact hybrid concept makes North American debut in Los Angeles
Best-selling luxury make in America for tenth consecutive year
March 2010 — World premiere of the CT 200h, premium compact hybrid, at the Geneva Motor Show
August 2010 — IS 350 adds all-wheel drive model
December 2010 — Best-selling luxury make in America for 11th consecutive year
January 201 1 — First LFA production vehicle arrives in the United States
March 201 1 — CT 200h, Lexus’ fifth hybrid vehicle, goes on sale
April 201 1 — World premiere of the LF-Gh concept vehicle in New York
January 2009 — Lexus debuts the HS 250h at NAIAS, the fourth hybrid vehicle in its lineup
Lexus introduces the all-new 2010 RX 350 and RX 450h luxury utility vehicles, reinventing the vehicle that invented it all
February 2009 — The third-generation RX 350 goes on sale
May 2009 — The all-new IS 350C and IS 250C hard-top convertibles go on sale
June 2009 — The second-generation RX 450h go on sale
July 2009 — More than 1 million RX vehicles have been sold in the U.S., making it the most successful luxury utility vehicle
June 1991 — SC 400 luxury sport coupe goes on sale
September 1991 — SC 300 luxury sport coupe goes on sale and ES 300 replaces ES 250
November 1991 — SC 400 named Playboy Magazine Car of the Year
December 1991 — Lexus is named best-selling luxury import, outselling both Mercedes-Benz and BMW
THE LEXUS COVENANT
Lexus will enter the most competitive, prestigious
automobile race in the world. Over 50 years of Toyota automotive
experience has culminated in the creation of
Lexus cars. They will be the finest cars
ever built.
Lexus will win the race because:
Lexus will do it right from the start.
Lexus will have the finest dealer network in the industry.
Lexus will treat each customer as we would
a guest in our home.
If you think you can’t, you won’t…
If you think you can, you will!
We can, we will.
the hiStorYofLexuS2011
