The History of Call Tracking

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THE STORY OF CALL TRACKING IN RUSSIA by

Transcript of The History of Call Tracking

THE STORY OF

CALL TRACKING IN RUSSIA

by

Why are we here?

I am the only one representing call tracking services here

Why are we here?

Why are we here?

Calltouch is a leading service in Russia providing call tracking

About usWhy are we here?

About us

A story of call tracking

Market share*, Russia

Others 36 %

Calltouch 64 %

*Own research, Number of clients, Session-based call tracking services

50 000 000 sessions/ month

700 000 calls/ month

1,4% avg. conversion rate

Why are we here?

+20%

Monthly growth

A story of call tracking?

Is a story of Calltouch

About us Importance of calls

Calls are extremely important

Russians do not trust internet, they prefer

voice communication

Call is a lead as well as

request from site

80% contracts in Russia - after call

A story of call tracking Importance of calls

In almost all businesses

2011: Idea

Travel, Insurance, Real estate, House Builders, Cars, Furniture & home accessories, Hospitals, Windows, Education

Importance of calls

2011: Idea

Everyone moves to CPA model The most expensive deals are made by phone call Real estate, Cars, Insurance, Furniture, etc

Let’s track these leads!

Importance of calls The first version of service

Making software, not yet business

0

25

50

75

100

April May June July

Static call tracking 1 source = 1 phone number

One type of report

2011: Idea 2011: The birth of market

SEO

CPC

2011: The birth of market

First barriersThe first version of service

+7 495 XXX XX XX

+7 495 XXX XX YY

+7 495 XXX XX ZZ

WEBSITE

Channel call tracking: GOOGLE ADWORDS

SEO

FACEBOOK

3 players: Yandex, Calltouch and Calltracking

2011: First barriers

2012: Market formation

Business was not ready to change main tel. number

Business didn't want to provide information to 3d party service («we do not trust» - remember?)

Moscow - first city where call tracking started (no more operators in regions)

To be honest, there was no call tracking market at all

2011: The birth of market

2012: Market formation

We were FIRST introduced

Session-based call tracking and named it

Dynamic call tracking Keywords tracking Ads tracking

Session-based call tracking2012: First barriers

Session-based call tracking

2012: Market growth2012: Market formation

2012: Market growth

First case2012: Market formation

First interesting cases appears

Number of competitors rapidly increase

Moscow + St. Petersburg

2012: Market growth Call tracking services development

Users who were searching for «where to rent a car in Israel» or «whether in Israel» bought tours more likely

First case

2013: Services development

Nowadays2012: Market growth

ROI reports Integration to CRM Integration to CPC systems

Nowadays

Our case2013: Services development

ANALYTIC PLATFORM

Today’s market overview2013: Service development

One of our lovely cases

Daily calls Payments to Yandex and Google Cost per order Cost per call

+100% -30% -30% -60%

Today’s market overview2013: Service development

Great case by Avertmedia

Cost per call Budget for online advertising Leads from site

-360% -330% +7%

- The largest car dealer in Russia+

Market overview

Nowadays Future

CPC market

0

15

30

45

60

2012 2013

60

39,6

+30%

Market volume

Do not have calls 40 %

Have calls 60 %

5 000 000 $

10 call tracking

services

Future

Market overview

More tools based on Calltouch statistics

Speech analyzing and recognition

CPC CMS

CRM

Automatic integration to all known CPC, CRM, CMS services

ANALYTIC PLATFORM

ANALYTIC PLATFORM

+ 7 (495) 401-77-77 [email protected]

facebook.com/calltouch www.calltouch.ru