The Hidden Forces That Shape Our Decisions · The Hidden Forces That Shape Our Decisions Presented...
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The Hidden Forces That Shape Our Decisions Presented by Human Resources 903-468-3021
Transcript of The Hidden Forces That Shape Our Decisions · The Hidden Forces That Shape Our Decisions Presented...
The Hidden Forces That Shape Our Decisions
Presented by Human Resources903-468-3021
•8:30 – 9:15 am
•9:20 – 10:00 am
Program Schedule
Texas A&M University - Commerce
Introduction
What
happened?
Observation Altered thinking1 21
Texas A&M University - Commerce
Source: http://www.predictablyirrational.com/?page_id=113
Introduction
Can you imagine?
Texas A&M University - Commerce
Source: http://www.predictablyirrational.com/?page_id=113
Introduction
Which would
you prefer?
Texas A&M University - Commerce
Source: http://www.predictablyirrational.com/?page_id=113
Introduction
“What are these
deeply held
beliefs that
people have that
are actually
wrong?”
Texas A&M University - Commerce
Source: http://www.predictablyirrational.com/?page_id=113
http://www.sweetlandassociates.co.uk/MortgagePage.htm
The Truth about Relativity
“Most people
don’t know
what they
want unless
they see it in
context.”
Texas A&M University - Commerce
http://ccl.northwestern.edu/netlogo/models/run.cgi?OpticalIllusions.721.504
The Truth about Relativity
Texas A&M University - Commerce
Williams - Sonoma
The Truth about Relativity
Texas A&M University - Commerce
DOWNSIDETHE
The Fallacy of Supply and Demand
Texas A&M University - Commerce
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The Fallacy of Supply and Demand
Texas A&M University - Commerce
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“Are human
brains wired
like that of a
gosling?”
The Fallacy of Supply and Demand
Texas A&M University - Commerce
XXX-XX-79
http://www.gadgetguy.com.au/article.asp?m_article=3437&article_pagePage=3
http://www.vancejelliottrealty.com/pics/527wsanantonio.jpg
POETRY
The Fallacy of Supply and Demand
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“What can we
do to actively
improve upon
our irrational
behaviors?”
The Cost of Zero Cost
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What is it about zero cost
that is so irresistible?
The Cost of Social Norms
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Social Norms Market Norms
The Cost of Social Norms
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What if you replaced payment
with a gift?
Predictably Irrational
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• Closing thoughts
• Questions
• Evaluations
• Adjourn
•9:05 – 10:30 am
Program Schedule
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The Problem of Procrastination and Self-Control
Texas A&M University - Commerce
Why can’t we resist new purchases?
The Problem of Procrastination and Self-Control
Texas A&M University - Commerce
For
Tomorrow
PROCRASTINATION
The High Price of Ownership
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OWNER
SELLER
Why do we
overvalue
what we
have?
Keeping Doors Open
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What is it about options that
is so difficult?
The Effect of Expectations
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A B
How can two people see the same
event in such different ways?
The Power of Price
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How does
suggestion
influence us?
Is a 50 cent
aspirin more
effective than a
1 cent aspirin?
The Context of Our Character
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Why are we dishonest?
Why Dealing With Cash Makes Us More Honest
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How can we
control our
tendency to
cheat when
cash is going
away?
Beer & Free Lunches
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What is
Behavioral
Economics and
where are the
free lunches?
