THE HERITAGE FILM FESTIVAL - aadhar€¦ · 5 Regtd Ofc: C/282, bhavna tenements, vasna barrage...

1 Regtd Ofc: C/282, bhavna tenements, vasna barrage road, paldi, Ahmedabad – 380007. Gujarat – India

+91 9408781522 – [email protected] – www.hff.aadhar-india.org

THE HERITAGE FILM FESTIVAL

The Heritage Film Festival is not just an EVENT...

but a CAUSE with the aim to REVIVE the traditional art forms,

it is a MOVEMENT to embellish & enrich the Rich Heritage of India !

The Heritage Film Festival (HFF) is in its 3rd year. Themes for HFF2014 are: 1) Arts & Crafts of India & 2) Fairs & Festivals of India.

Event dates: 19 to 25 November 2014 Various venues in Ahmedabad, Gujarat, India



The Heritage Film Festival launched the themes for year 2014 in March

2014. This year the festival got over 200+ query to submission of the

films.

JURY for film selection for HFF2014 held on 30-31 October and 1-2

November 2014 at Bhavan’s College and Actors groups studio at Gujarat

College Drama Department in Ahmedabad.

The selected film by the Jury member to be screened at selected venues

in Ahmedabad during the World Heritage Week, 19 to 25 Nov 2014.



About The Heritage Film Festival

aadhar is proud to share that our project The Heritage Film Festival (HFF) was initiated in 2012,

as part of our mission to raise awareness about India’s rich artistic heritage. In order to preserve

India’s finest cultural legacies, aadhar initiated HFF to explore India’s glorious heritage through

audiovisual media. The Heritage Film Festival is a project by aadhar to spread awareness and

educate public about India’s heritage through films.

The Heritage Film Festival (2012)

‘’Hastakala’’

Celebrating Hand-Craft Skills of Traditional Artisans and Craftspeople of India

The Heritage Film Festival (2013)

‘’Visual Narrative Arts & Handicrafts’’ of India.

Overall aim of the Heritage Film Festival (HFF) is to encourage film submissions, organise film

making projects, review film competitions, and screen films to different audiences.

All the films received for the Heritage Film Festival are added to the Heritage Film Archive (HFA).

The Heritage Film Festival (HFF) and The Heritage Film Archive (HFA) are two complementary

projects that are part of the archival and promotional objectives of aadhar. Both the projects HFF

and HFA are complementary and work in unison. The HFA will collect and compile the resource

and the HFF will promote the films

.



The Heritage Film Festival TRAVEL

The Heritage Film Festival showcases the film in Ahmedabad, in Gujarat, a western state in India

and thereafter travels. The festival was invited to screen selected films at part of various projects.

This is how the Festival Travel started, details as below:

1. ‘India Ki Khoj’ at The Indian Institute of Technology Gandhinagar (IIT-GN) in June 2013

2. ‘Garvi-Gurjari National Craft Fair & Summit 2014’, from 21st to 27th February 2014,

Ahmedabad.

3. Golden jubilee celebration of the Craft Council of India (CCI) at Chennai in July 2014

4. Shilp Katha 2014 by Symbiosis Institute of Design (SID), Pune in September 2014.

We further aspire for forge collaborations with various individuals / organisations to take the

screening of films to a wider, more diverse audience. In this regard, we wish to take the festival to

various parts of India as well as across the globe.



ABOUT aadhar

aadhar, which in Gujarati literally means “to support”. aadhar is a charitable trust established in the year 2002 with its operational office based in Ahmedabad, Gujarat, India with a commitment to revitalise Arts and Crafts of India. The mission of aadhar is to develop programs and opportunities that support traditional craftspeople in an effort to sustain their livelihood, which contributes to the collective cultural heritage. aadhar works at a grass root level in the art and craft communities of India with an aim to stimulate, foster and promote individual artists and provide them a platform to enhance skills and become their own brand ambassadors, rather than just render support to sell their ethnic products. Our task is not only to preserve and spread the legacy but instil a sense of belonging towards this inherent talent among next generation of craftsmen and induct a sense of responsibility to adhere the art and craft as a valuable asset rather than just giving it a commercial perspective. Regardless of the ethnicity of an individual or a group, aadhar carries out various programs in the field of arts, craft and culture for the good of general public with a motive to benefit craftsmen and their families. Our team of experts jointly work on below mentioned area with highly creative and professional outputs: 1. Research and analysis 2. Profiling artisans 3. Documentation 4. Branding and publicity 5. Designing audio-visual presentations 6. Film Making 7. Design and execute forums, seminars, interactive workshops, theme pavilions, exhibitions, sales etc 8. Trainings to Artisans 9. Facilitation for creating Artisans’ Enterprise 10. Activities to spread awareness about art and crafts sector 11. Develop a marketing support network to create employment 12. Income generating programs 13. Education on Health & Hygiene 14. Promote non-formal medium of education Expert team in aadhar provide consultation services for above all. We believe that collaborative efforts bring tangible change for betterment of India’s Heritage Art sector. website :www.aadhar-india.org

FESTIVAL DIRECTOR

http://www.aadhar-india.org/



The Heritage Film Festival project is DIRECTED by Ms Avni V Varia. She is founder member of aadhar

and also director for HFF.

Avni admires the great culture of her home country and its rich legacy of arts and crafts. Her surname,

Varia, actually refers to the familial line of traditional potters in the northwest Indian state of Gujarat.

Avni has over 12 years of experience teaching and managing art, craft and design projects. She is keenly

interested in using her extensive management skills and knowledge to enhance the status of traditional

craftspeople and artisans. She has initiated various projects through ‘aVni’ A Social Enterprise. She was

formally educated in India in numerous aspects of design and design education, and subsequently

received her MA in Arts and Heritage Management from London Metropolitan University in London.

Later joined by committed professionals who, in their respective fields, may be considered remarkable

authoritative. Teams’ expertise is in Designing, Training, Management, Product design, Research, Textile,

Film-making etc.

Avni’s official Facebook page: https://www.facebook.com/avnivvaria

LinkedIn profile: http://in.linkedin.com/pub/avni-varia/12/306/160/

https://www.facebook.com/avnivvaria

http://in.linkedin.com/pub/avni-varia/12/306/160



JURY for The Heritage Film Festival 2014

The Jury for the Heritage Film Festival 2014 to be conducted on 30 - 31 October and 1 - 2 November in

Ahmedabad, Gujarat. The jury screens film submissions and judge them on a variety of criteria including

relevance of research, content, cinematic style and clarity of presentation.

For details check http://www.aadhar-india.org/hff-2014-jury/

Smt ADITI DESAI : (email: [email protected] / contact: +91 925579557)

Smt VILLOO MIRZA : (email: [email protected] / contact: +91 9327005849)

http://www.aadhar-india.org/hff-2014-jury/



Smt Esther David : (email: [email protected] / contact: +91 9376139845)

Shri RAVJI SONDARVA: ( email: [email protected] / contact: +91 9825476515)



Quotes by JURY Members from previous years Shri Hridaynath Gharekhan: ([email protected])

‘’Being a member of the film selection jury for the HFF by itself is an honour and I am proud to be a part of

it. The screening sessions were like an explosion of information even for us. It was a visual treat, which I

am glad, will be available to all of us.

From generation to generation, some of the most unique knowledge and information is being passed in

various forms and that is also on the verge of extinction because of a lack of effort and interest from our

side in preserving and protecting it.

The major advantage of this initiative of aadhar is that it is providing a platform to the films made of a

different genre. The world over, films based on arts and craft or heritage are marginalized as a separate

category. So aadhar is not only documenting and preserving Indian heritage, it allows the artisans and

craftspeople m to connect with a larger audience and that is the most important thing’’.

Shri Villoo Mirza: ‘’For me, aadhar is a humble institution that started its activity, simple and pure in its

form, which is a very modest way to bring awareness of crafts and the artisan fraternity. aadhar received a

very overwhelming response of film entries in its first attempt’ in 2012, thus encouraging aadhar to make

the HFF an annual event.

Shri Ashoke Chaterjee : ([email protected])

‘’A very productive effort, and an educative experience for me personally. The entries suggest the richness

of our craft heritage, and the relevance of that heritage to a sustainable future. The commitment of the

film-makers to India’s artisans was wonderfully evident.

A key outcome could be a festival of these films which travels to other centres as well as to schools of art,

design, craft, architecture --- and to the public that needs to be much more aware of this great Indian

heritage, as well as of the threats that now face it. By focusing on issues of craft quality, these films can be

used to help generate a demand for the handmade. The future of Indian craft depends entirely on

generating a value and a demand for handcrafted quality within a new generation of users and

consumers, at home and overseas. The Heritage Film Festival thus offers an important marketing tool, as

well as a rich archive’’.

mailto:[email protected]



List of selected films by JURY for HFF2014

No.

Film

Nam

e

Cat

egor

y

Art

s &

Cra

fts

Dur

atio

n (m

in)

Subm

itter

1 HFF2014-001 Ghumantu (Itinerant) Professional Arts & Crafts 28 Ajay Kannaujiya

2 HFF2014-009 Akshay (The Inexhaustible) Professional Arts & Crafts 25 Debal Basu

3 HFF2014-010 Sultana Professional Arts & Crafts 4 Nidhi Kamath & Keya Vaswani

4 HFF2014-012 Sandcasting Professional Arts & Crafts 5 Nidhi Kamath & Keya Vaswani

5 HFF2014-013 Handmade in India Professional Arts & Crafts 26

PSBT/ Malati Rao / Bedatri D Choudhury

6 HFF2014 -014 Unfolding The Pata Story Professional

Arts & Crafts 52

PSBT - Supriyo sen / Bedatri Chaudhury

7 HFF2014-015 NATYANUBHAVA Professional Arts & Crafts 53

Bedatri D Choudhury - PSBT / Sharada Ramanathan

8 HFF2014-016 Pehli Lakir Professional Arts & Crafts 37 Siddhanjan Ray Chaudhuri

9 HFF2014-022 Tazia Professional Arts & Crafts 3 Nidhi Kamath & Keya Vaswani

10 HFF2014-023 Varakh Professional Arts & Crafts 3 Nidhi Kamath & Keya Vaswani

11 HFF2014-024 Stone Carving Professional Arts & Crafts 3 Nidhi Kamath & Keya Vaswani

12 HFF2014-027 Tradition Professional Arts & Crafts 20 Yusuf Khurram

13 HFF2014-018 Dances of Goa Professional Arts & Crafts 51 Elvino de Sousa

14 HFF2014-29 It takes A Village - Casting a jain temple bell Professional

Arts & Crafts 10 James Cook

15 HFF2014-021 The idols of kinnal Amateur Arts & Crafts 11 Jagrit Seth

16 HFF2014-026 Kabir ke Julahe Amateur Arts & Crafts 5 Pankaja Sethi

mailto:HFF@2014-001

mailto:HFF@)!$

mailto:HFF@)!$



No.

Film

Nam

e

Cat

egor

y

Fairs

& F

estiv

als

Dur

atio

n (m

in)

Subm

itter

17 HFF2014-003 The Mask Of God Professional

Fairs & Festivals 26 Santosh Scthvmadhaven

18 HFF2014-008 Jashn-E-Daawat Amateur

Fairs & Festivals 5 Karan Asnani

Contact of Film makers and submitters

Film

Nam

e

Nam

e

Phon

e

Emai

l ID

City

Stat

e

1 Ghumantu (Itinerant) Ajay Kannaujiya

9913638870 [email protected]

2 The Mask Of God

Santosh Scthvmadhaven

9840184665 [email protected] Chennai

Tamil Nadu

3 Jashn-E-Daawat Karan Asnani

9769473082 [email protected] Mumbai

Maharashtra

4 Akshay (The Inexhaustible) Debal Basu

9836304683 [email protected] Hooghly

West Bengal

5 Sultana Nidhi Kamath 97846227

18 [email protected] Mumbai Maharashtra

6 Sandcasting Nidhi Kamath 97846227

18 [email protected] Mumbai Maharashtra

7 Handmade in India

PSBT/ Malati Rao / Bedatri D Choudhury

91-11-24355941 / 41826115 [email protected] / Delhi

Malati Rao

[email protected]

8 Unfolding The Pata Story

PSBT - Supriyo sen / Bedatri

91-11-24355941 [email protected] Delhi







mailto:[email protected]%20/




Chaudhury / 41826115

Supriyo Sen

[email protected]

9 NATYANUBHAVA

PSBT / Sharada Ramanathan / Bedatri D Choudhury

91-11-24355941 / 41826115 [email protected] Delhi

Sharada Ramanathan

[email protected]

10 Pehli Lakir Siddhanjan Ray Chaudhuri

9831382672

[email protected] Kolkata calcutta

11 Dances of Goa Nalini Elvino de Sousa

9881746058 [email protected] Goa

12 The idols of kinnal Jagrit Seth

8412011866 [email protected] vadodara Gujarat

13 Tazia Nidhi Kamath 97846227


14 Varakh Nidhi Kamath 97846227


15 Stone Carving Nidhi Kamath 97846227


16 Kabir ke Julahe Pankaja Sethi 94375005

02 [email protected]

Bhuvaneshwar Orissa

17 Tradition Yusuf Khurram 90017099

96 [email protected] Jaipur Rajasthan

18

It takes A Village - Casting a jain temple bell James Cook

520-591-0480 [email protected]

Associate Professor, 3D and Extended Media, School of Art, University of Arizona















AWARD WINNING FILMS HFF2014



AWARD SPONSORS The AWARDS are going to be traditional art pieces and will be

sponsored by Traditional Artisans from India.

Details will be added soon



PROJECT COLLABORATORS

Powering Sponsor Project Managed by

Design Partner

Jury Venue Partner

CONTACT : Vitthaldas Varia – Varia Design – 7567024726 / Avni - +91 8469968811 / Satvinder – Design Route –

09899312947 / Dr Neerja Arun – Bhavan’s college – 9825012984 / Prof Vrundavan Vaidya – Actor’s Theatre –

9824590947



Venue Partners Event Venue details

• Amdavad Ni Gufa, (Anil Relia – 9712999034)

• Apang Manav Mandal, (Mehr Medora – 9825599163) • Redbricks, (Renita Handa – 9974888912) • Diwan ballubhai school, (Principal – 9898053536)

• C N Vidyavihar, (Trupti Rawal – 9825150369) • F D School, (Principal _ Mr Gena – 9925797786) • Dalpatbhai Chawk (community) (Girish Gupta – 9925067466)

DAY DATE TIME PLACE REMARKS

Wednesday 19-Nov-14 7.30 to 10 pm INAUGURATION Amdavd Ni Gufa open for all

Thursday 20-Nov-14 apang manav mandal restricted

Friday 21-Nov-14 6.30 pm to 8.30 pm RedBricks restricted

Saturday 22-Nov-14 8 AM TO 10 AM

Diwan Ballubhai - Kankaria restricted

Sunday 23-Nov-14 7.30 to 9.30 pm C N Vidyavihar open for all

Monday 24-Nov-14 9 to 11 am f d school restricted

Tuesday 25-Nov-14 7.30 to 10 pm AWARD CEREMONY Dalpatram chawk, old city open for all



• Download high resolution images from http://www.aadhar-india.org/hff-2014-download/

A DETAILED EVENT SCHEDULE WILL BE UPLOADED ON OUR WEBSITE in

NOVEMBER 2014.

PROJECT CONTACT

Phone: +91 9408781522

Email: [email protected]

Website: www.hff.aadhar-india.org

Facebook: https://www.facebook.com/TheHeritageFilmFestival

Twitter: @HFFaadhar

http://www.aadhar-india.org/hff-2014-download/

http://www.aadhar-india.org/hff-2014-download/


http://www.hff.aadhar-india.org/

https://www.facebook.com/TheHeritageFilmFestival

THE HERITAGE FILM FESTIVAL - aadhar€¦ · 5 Regtd Ofc: C/282, bhavna tenements, vasna barrage...

Documents

Transcript of THE HERITAGE FILM FESTIVAL - aadhar€¦ · 5 Regtd Ofc: C/282, bhavna tenements, vasna barrage...