The Hamburger
21
THE HAMBURGER ANALYSIS
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Transcript of The Hamburger
THE HAMBURGER
ANALYSIS
As proud to make History as we are to make burgers.
What are McDonald’s core brand values? Have thesechanged over the years?
Core Brand values
The once booming company saw a dip in sales.
Rapid “McDonaldisation” lead to distraction from the basic core values.
Awareness related to obesity forced the company to modify it’s brand values.
How has McDonald’s grown its brand equity over the years? Has McDonald’s changed in different economic times or in different parts of the world?Explain.
BRAND MANTRA• FOOD• FOLK• FUN
Augmented their branding elements
Adhered to their basic brand values
CHARITY AND SUSTAINABILITY INITIATIVES
RESPONDEDTO
DESIRE FOR
HEALTHY FOODS
CATERED TO ALL SEGMENTATIONS
What risks do you think McDonald’s will face in the future?
LOW ENERGISED DIFFERENTIATION
CHANGING TASTE PREFERENCES
INCREASING HEALTH CONSCIOUSNESSS
EMPLOYEE DISSATISFACTION
SUMMARYHistory of McDonalds.
Decline in sales.
Core brand values and the changes involved.
Potential future risks.
Building Brand Equity.
THANK
YOU!NOW, LETS GO AND GRAB SOME FRIES!
CREATED BY GURNOOR KAUR, THAPAR UNIVERSITY, PATIALA, DURING A MARKETING INTERNSHIP UNDER PROF.
SAMEER MATHUR, IIM, LUCKNOW.
DISCLAIMER
