The Gummy Wars
description
Transcript of The Gummy Wars
The Gummy WarsBy: Justyce Hill, Sonia Macias, Luis Najar, Quang Truong, Jesica Rios
Why Gummy Wars?
What consumers typically look for?
Brand Name
Price
With our report, we intend to help consumers choose a brand of gummy worms that would satisfy their every demand when determining which gummy is best for them.
What was evaluated?
Gummies A B C D
Texture Hard/Soft Hard/Soft Hard/Soft Hard/Soft
Flavor Sweet/Sour Sweet/Sour Sweet/Sour Sweet/Sour
Duration (sec.) Sec. Sec. Sec. Sec.
Price $1.00 $0.97 $1.20 $1.50
Preferred
What were the results?
Gummies Rank Prices Texture Average Flavor Average Duration Average (sec)
A) Sweet Smiles Sour Neon Worms
1st $1.00 Hard Sour 12.88
B) Trolli Sour Brite Crawlers
2nd $0.97 Soft Sweet 12.54
C) Black Forest Gummy Worms
4th $1.20 Hard Sweet 17.54
D) Sweet Smiles Gummy Worms
3rd $1.50 Hard & Soft Sweet 20.30
Preferred Gummy
58%27%
5%
10%
Consumer Prefenence
A B C D
Average Duration
Gummy Worm Type Elapsed Time (seconds)
A 12.88 sec
B 12.54 sec
C 17.54 sec
D 20.30 sec
Average Texture
A
B
C
D
0 5 10 15 20 25
HardSoft
Average Flavored
A
B
C
D
0 5 10 15 20 25
SourSweet
What we concluded?
The gummy worms had similar sizes and shape. The Sweet Smiles Sour Neon Worms had the second lowest price, the preferred flavor (sour) and texture (hard), and was moderately easy to consumed in a reasonable time.
What’s our recommendation?
When starving for a quick gummy snack, we recommend the Sweet Smiles Sour Neon Worms based on the observations of texture, flavor, duration, and price. Sweet Smiles Sour Neon Worms not only is the preferred taste of those tested but is also the overall value in price.
Questions?