THE BIG 5Celebration

GRAZIA HOLLAND

GRAZIA HOLLAND ANNIVERSARY

The EXTRA BIG fashion issue!At the end of August, Grazia Holland celebrated its fifth anniversary…five weeks of celebration in four issues!Grazia Holland started the celebrations surprising readers with an extra BIG FASHION ISSUE: 188 pages of new trends!Sylvie van der Vaart, a well known celebrity in Holland was the creative director of anniversary issue.To thank Dutch celebrities for their continuous support and to celebrate Sylvie for her passion and interest for Grazia, it organized in collaboration with Armani an intimate cocktail party: “Grazia says Grazie”!SuperTrash, a very popular Dutch fashion brand, designed an exclusive dress for the Anniversary. Readers have to collect 4 coupons, present in each anniversary issue. Collecting all coupons, they could buy the dress, exclusively designed for Grazia!!

CLICk THE LINk BELOw TO wATCH THE vIDEO Of THE “GRAZIA SAYS GRAZIE” EvENT!http://www.zie.nl/video/ingezonden/GRAZIA-5-JAAR/m1mzwfef4vyc

Hilmar mulder (Grazia Holland Editor-in-chief) and Sylvie van der Vaart

GRAZIA HOLLAND ANNIVERSARY

To spoil readers, Grazia Holland wanted to celebrate its birthday with great prizes! 5 weeks long it is organizing a digital treasure hunt, were readers have to spot ‘the big five’. Each week Grazia Holland gave away 5 designer items of 1 big designer brand, starting with Armani and then Roberto Cavalli, Gucci, Cheap & Chic Moschino and Marc Jacobs.Clues have to be found and can be won by passing through all the various Grazia platforms, with these clues you can form a word. The sweepstake is promoted via a promotional spread in magazine on which the wining items are shown and directions are giving were readers can find the clues. When readers have found al the letters, they have to fill in a digital form to enter the promotion.

GRAZIA SAfARI!

GRAZIA HOLLAND ANNIVERSARY

The celebrations went on with Grazia PC Catwalk, the truly phenomenon in the Dutch fashion scene. The 5th edition took place on Sunday 2nd of September.With the longest catwalk, most free front row seats and more than 6500 visitors, the PC Catwalk is the biggest open air fashion event in the Netherlands.The spectacular fashion show presented the latest fashion- and accessory trends in Rococo theme, from all the high-end labels of the PC Hooftstraat and more than 150 models rocked the runway with hair trends by Care Wella Professionals. New this year was the Grazia Modelcasting. Together with Tony Jones Model Management, Grazia organised a model casting. Readers could subscribe and had to walk on the catwalk where judged by a jury, including Hilmar Mulder, Grazia Holland Editor in Chief. Two winners were selected, giving them the chance to walk on the PC Catwalk.

PC CATwALk...A BIG SUCCESS AGAIN!

CLICk THE LINk BELOw TO wATCH THE vIDEO Of THE EvENT:http://www.zie.nl/video/ingezonden/Grazia-PC-Catwalk-2012/m1mzxlkfwpcz