The Grades Story - how I made a successful iPhone app on the first try
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The Grades StoryJeremy Olson
@jerols - gradesapp.com - skookum.com
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WARNING
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NOT
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Get rich quick
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IS
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Long Term
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IS
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About YOU
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THE STORY
If there were a subtitle, it would be here!
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4 Chapters
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4 Chapters
Get a Monkey
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4 Chapters
Get a Monkey
Get an Idea
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4 Chapters
Get a Monkey
Get an Idea
Get a Voice
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4 Chapters
Get a Monkey
Get an Idea
Get a Voice
Worth it!
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Chapter 1Get a Monkey
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The Bad Guy
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The Bad Guy
Why waste your time? No way it’s gonna
make money.
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Big Revelation...
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Success ≠ Money
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Be curious, learn stuff, build stuff...
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Do your best to make it profitable.
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It will probably fail.
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It doesn’t matter.
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Let me prove it.
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2000
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FENCING MASTER
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Money Made...
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Wait for it...
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$0
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Web Design
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I was a natural...(not)
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Off to a great start!
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$0
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BLOGGG!
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Oh yeah!
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-$100
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APPPS!
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What is a database?
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Me thinking $15/hr is pretty neat
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A few bucks
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College.
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What’s a Skookum?
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It pays to be curious.
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WRONG
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Will this make money right away?
NOT
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Is this a worthwhile investment?
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Money ≠ Success
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It pays to be curious.
It pays to be curious.
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Get a monkey
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Chapter 2Get a product
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THE POSSIBILITIES!
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FAIL
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Curiosity not enough
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A good idea motivates you to learn what is required
to build it
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Scratch your own itch
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Is there a gap in the market?
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Is it a
?
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Sketch it
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Talk to folks
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Prototype it
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Talk to folks
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Do people immediately “get it”?
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Are people excited about it?
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Will enough people be willing to pay for it?
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Refine it
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Know your limits
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My design skills were not good enough to make that
concept work.
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If the skill isn’t there, stick simple. Don’t go crazy.
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Speaking of Design...
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Use an iPhone or iPod every day
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Invest LOTS of time in the design
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Apple says:
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Learn design.
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WWDC Videos
http://developer.apple.com/videos/wwdc/2010/
Watch the ones on design and on making successful iPhone apps
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HIGSearch “iPhone human interface guidelines”
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No time? Hire or partner with an amazing designer.
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Beyond usable. Fun.
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Programming the thang.
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Native VS Web-basedObjective-C
Cocoa
HTML/CSS/Javascript
Phone Gap
Appcelerator Titanium
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Native VS Web-based+ More familiar to web developers
+ Multi-platform
- Slower
- Easy to make an app that doesn’t follow conventions
- Sometimes limiting
+ More valuable skill
+ More control
+ Fewer limits
- Hard
- Not multi-platform
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Learning Native iPhone Programming
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Download the SDK for free
$100/year to submit apps to the store and test them on actual devices (otherwise use
the simulator to test)
Only works on a Mac
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Google “Learn Objective C” (1st result)
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Search “stanford iPhone” in iTunes Store
Do the assignments! (At least the first few)
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New programmer? Introductory programming courses or
books = good idea.
This is not lightweight stuff.
Not impossible either.
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Grades 0.1 =
Hodgepodge of tutorials twisted to do my will
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After a few months, stuff started clicking
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Scratch. Rewrite.
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Polish. Polish. Polish.
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Grades 1.01 year - start to finish
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DEMO
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We got a product.
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Halt.
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Step back a bit.
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A product is no good if nobody knows about it
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Chapter 3Get a voice
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If you don’t have a voice, you are nobody.
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If you’re a nobody, who is going to know about your
stuff ?
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Don’t wait til launch to work on marketing!
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Getting a voice takes TIME! Lots of it.
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Day 1, I was nobody.
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I read
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“If you think leadership is only for other people,
you’re wrong. We need YOU to lead us.”
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Market by sharing/teaching/leading
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Market by adding value to people’s lives
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It worked!
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Some of the most successful iPhone
developers out there were reading my blog!
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It’s not about eyeballs
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I never “pitched” anybody
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It’s about connections
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It’s about relationships
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Don’t Spam
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“@taptaptap Hey, you should check out the
iPhone app I’m building - it is really awesome”
WRONG
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“Check out @taptaptap’s latest app, Voices - it is a perfect example of going beyond usable and into
the realm of fun.”
RIGHT
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Engage people outside the context of your app.
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If they like you, they will check your stuff out.
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What about PR?Make it a last resort.
Cold calling is usually not very effective.
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The Power of Social Media
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Viticci
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[redacted]
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Ken Yarmosh
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My Job
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If you have a voice, people care.
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Chapter 4Worth it!
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LAUNCH!
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Hundreds of Twitter followers, blog readers, and beta testers got the
ball rolling.
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Launch!
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Launch!
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Launch!
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Launch!
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Launch!
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Launch!
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Launch!
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Launch!
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Launch!
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Launch!FTW!
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How to get featured
• Good idea
• Great design
• If you can use features unique to the iPhone or that show off technology from the most recent IOS update
• Make your own splash by starting marketing early
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How much?
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Didn’t you learn anything?
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Much more than a $1k. Much less than $100k.
But it really doesn’t matter!
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I’m worth 500% more than a year ago.
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Contribute to respected blogsGot to interview the creators of RedLaser
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Contribute to respected blogsGot to interview the creators of RedLaser
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Next? Who knows.
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I’m not special.
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Get a monkey.
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Get a product.
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Get a voice.
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It’s worth it.