THE GOOSE THAT LAYS GOLDEN EGGS
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Transcript of THE GOOSE THAT LAYS GOLDEN EGGS
© 2010 Delta Business Solutions Inc.All Rights Reserved
© 2010 Delta Business Solutions Inc.All Rights Reserved
THE GOOSE THAT LAYS GOLDEN EGGS
Customer-Driven Alliance
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Creating A Distinct Market Advantage
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The Cheese Moves All The Time
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© 2010 Delta Business Solutions Inc.All Rights Reserved
Opportunity!!!
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In a period of rapid change, the only ones who survive are those who
innovate and create change.--Peter Drucker
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Travel Agencies
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Video
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Synergy
Businesses that ally with each other bring more value to their customers than either
one alone could bring.
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25 years of change in property claims
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Draft Authority
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Computer Estimation
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Carrier Repair Programs Growth
1980 2004
Property Adjusters 60,000 28,000
$ Volume in Claims
1.2 Billion 5.4 Billion
Work Load 300 CPY 2000CPY
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© 2010 Delta Business Solutions Inc.All Rights Reserved
Substantial Carrier Advantages
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Home Owners
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CUSTOMERMORTGAGECOMPANY
NEED
HO3POLICY
Insurance
Industry
State
Farm
Travelers
ChubbSafeco
Agen
t
Agent
Agent
The Problem!
You Don’t Even Need An Agent
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Media Advertising
All insurance ad spending: $3.5 billionGeico & Progressive’s share: $1.9 billion
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Auto Insurance Drivers?
Save Money
Better Coverage
Better Customer Experience
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Media AdvertisingAn Agent That Cares
A Claims Process ThatWill Take Care Of You
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Mrs. Jones
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Agent Alliance
• Enhanced Claims Service:– Questionable claims– Deductible controls
• Savings Beyond Policy $:– Prevention– Preparedness– Small claims assistance
• Defined Customer Experience:– Critical help– Critical contact– Claims controls
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3 Big Targets
1. Powerfully create loyalty between clients and agents
2. Establish a basis to build personal interaction that follows the market trends in internet and video
3. Create a purpose for referrals
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Loyalty
Expectations Reality EXPERIENCE
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Market Trends
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Buzz
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Build the Alliance