The good, the bad and the ugly: social media practices
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Transcript of The good, the bad and the ugly: social media practices
The Good, the bad and the ugly
The best and the worst social media content practices / Stanislav Kupriyanov
Ericsson Internal | 2011-10-19 | Page 2
What is ericsson?This is Ericsson
>110 000 employees
> 25 300 R&D employees
> 180 countries
> 35 000 patents
> 1 000 000 000 daily users
> 40% of global mobile traffic runs through networks we have supplied
Ericsson Internal | 2011-10-19 | Page 3
Ericsson in social media
› > 30 Twitter accounts› > 15 Facebook pages
+ LinkedIn, YouTube, Pinterest, Instagram, Slideshare, Iissuu and other accounts
Ericsson Internal | 2011-10-19 | Page 4
RECA in social media
Ericsson Internal | 2011-10-19 | Page 5
Content is the king
Ericsson Internal | 2011-10-19 | Page 6
the bad
Ericsson Internal | 2011-10-19 | Page 7
The bad
Ericsson Internal | 2011-10-19 | Page 8
The bad
Ericsson Internal | 2011-10-19 | Page 9
The ugly
Ericsson Internal | 2011-10-19 | Page 10
interactive
Ericsson Internal | 2011-10-19 | Page 11
interactive
Ericsson Internal | 2011-10-19 | Page 12
› Don’t forget that social media is people talkingto people. So let’s talk!
› Don’t forget to engage your employees into this communication
› Content is still the king. Give people an opportunity to speak with an interesting specialists
takeaways
Ericsson Internal | 2011-10-19 | Page 13
Brand+content connection
Ericsson Internal | 2011-10-19 | Page 14
› Tell your readers a story
› Why it has to be there?
takeaways
Ericsson Internal | 2011-10-19 | Page 15
Make fun
Ericsson Internal | 2011-10-19 | Page 16
› Don’t afraid to joke with your audience
› Be politically correct
takeaways
Ericsson Internal | 2011-10-19 | Page 17
Look at me
Ericsson Internal | 2011-10-19 | Page 18
› Everybody loves beautiful photos
› Try to use exclusive content (engage your employees)
› Use instagram
takeaways
Ericsson Internal | 2011-10-19 | Page 19
Share the knowledge
Ericsson Internal | 2011-10-19 | Page 20
› Visuals work for driving engagement
› Share your knowledge and speak more simply
takeaways
Ericsson Internal | 2011-10-19 | Page 21
bad
Abstract quotes
Manipulations (if… then…)
Holiday cards
No connection between content and brand
Takeaways
Good
Interesting stories
More interesting stories
Fun
Content+brand [context] connection
Social media differentiation
Exclusive photos
Employees engagement