The Good Surgeon Guide Media Pack

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What we do A unique concept Putting you in the spotlight Choose your level of service Advertising What people are saying Media Pack 2011 Where Reputation, Recommendation and Results matter

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Transcript of The Good Surgeon Guide Media Pack

Page 1: The Good Surgeon Guide Media Pack

What we do

A unique concept

Putting you in the spotlight

Choose your level of service

Advertising

What people are saying

Media Pack 2011Where Reputation, Recommendation and Results matter

Page 2: The Good Surgeon Guide Media Pack

What we do

Our Mission is...

The Good Surgeon Guide is an independent online resource tool for those interested in cosmetic or aesthetic treatments.

We enable surgeons and clinics to engage potential patients based on positive feedback from previous patients.

We allow you to refer clients to an online resource housing all your client feedback.

The Good Surgeon Guide engages users to indulge in reviews, find providers, book appointments and watch videos of procedures so they feel reassured about treatment providers in the UK.

Who better to help you gain more business than your existing clients?

l to provide recommendations and advice people can trustl to help people find the right cosmetic treatment provider and make

an informed decision

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A unique conceptThe Good Surgeon Guide moves ‘word of mouth’ recommendation and the ‘Guestbook’ concept into the 21st Century.

We have 30,000 active users logging on every month and the figure is growing.

Our partnership with surgeons and their clients delivers a powerful combination to solve the problem of uncertainty with treatment providers.

Free, quick and easy to update, The Good Surgeon Guide enables you to display Tweets, promote discounts or offers, write blogs and deliver articles, upload videos and sell your products or services.

Recommended and trusted professionals at goodsurgeonguide.co.uk

No. 1Ranking on GoogleFor 100s of keywords

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Putting you in thespotlight The Good Surgeon Guide will constantly monitor the number of profile views and appointment requests to ensure you are benefitting from your investment.

With a flood of endorsements and positive PR from reputable brands such as GMTV, the BBC and The Telegraph you can rest assured you are in safe hands.

One of our new members has already benefited from their investment since coming on board this month. Their profile has been viewed 15 times more than previously achieved from their basic listing.

The benefit to them has been a significant increase in traffic to their own website and enabled them to be part of a community that drives word of mouth referrals.

To take immediate advantage of the growth possibilities from goodsurgeonguide.co.uk membership call us now on

0871 288 3475

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Choose your level of service...Full MembershipAs Premium Listing but includes...

✔ Submission in procedure and area search

✔ Article submission

✔ Appointment requests

✔ Blogs

✔ Featured professional and/or clinic

✔ Wide distribution of offers, discounts, news articles

✔ Video hosting on procedures page

✔ Unlimited newsletter entry

✔ Unlimited special offers in newsletters

Groups and manufacturersAs Full Membership but includes...

✔ Logo on each professional that stocks their product

✔ Product description on procedures page

✔ Link to shop

✔ List clinics or surgeons in the group

Your reputation and goodsurgeonguide.co.uk = more patients

Basic listing✔ Name and address

✔ Reviews and link back to Good Surgeon

Enhanced listing✔ Name

✔ Logo

✔ Address

✔ Telephone number

✔ Email

✔ Web link

✔ Link back

✔ Reviews SEO’d and published on your website

✔ Search results for chosen area

✔ Search results for your procedures

✔ Twitter feeds

Premium listingAs Enhanced Listing but includes...

✔ Video hosting and publishing

✔ Limited newsletter entry

✔ Virtual tour of clinic*

✔ Filming and You Tube submission*

✔ Limited special offers

✔ Unlimited space for text

✔ Qualifications and accolades

we are featured on

Your free link back button

*additional costs. Virtual tour £400 +VAT bespoke video filming from £400 +VAT.

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Advertising

Tenancy Advertising This method allows you to stake a position and amount to stay in that position for an agreed length of time. Prices start from

• Home page £1,500 pm

• Search results £1,000 pm

• Procedure explanation £500 pm

Prices are negotiable for multiple positions and campaigns would normally run 3-6 months utilising a tenancy agreement approach.

Your reputation and goodsurgeonguide.co.uk = more patients

Cost Per Impression (CPM) With this method you book a set amount of activity within a specific section and with a confirmed position on the page, i.e. side banner or top banner. This method allows you to secure a specific position and a guaranteed level of activity. Cost per impression banners are charged at between £10 to £25 CPM (cost per 1,000 impressions), depending on where they appear on the site.

Cost Per Click (CPC) Cost per click is results based model, you simply book a set amount of clicks the cost per click is affected by the number of clicks you buy, and how we then deliver the clicks is flexible.

For example you could book 500 clicks and spread these across multiple sections of the site and over whatever time frame you wish. Cost per click banners do not have a guaranteed position on the page.

Click Costs• 100 - 499 £2.50 per click

• 500 - 999 £1.50 per click

• 1000+ £0.80 per click

There are three ways to secure advertising on the site, by “impression” by “click” or “tenancy“.

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The decision to join The Good Surgeon Guide was an easy one to make; when I heard that the main goal of the site was to encourage potential patients to conduct research before undergoing any procedure, I was very much on board with the concept. I feel very confident that it is a concept that will help people a great deal.

Dr Hap Gill, Cosmetic Dentist

Very useful site. It has great potential. They have been very supportive and helpful in making the most of recommendations and attracting new patients.

Philip Cook, St Anthony’s Hospital

We are getting hits and enquiries ...it works!

Jacqui Teixeira, London Bridge Plastic Surgery

I have to admit the service is remarkable. I’ve never felt so reassured. Everything’s working perfectly and I’m really happy with the service. A really friendly bunch of people to work with, really efficient. The site is so easy, everything’s easy to find and there’s all the right information. Everything I need to is just one click away. We’re very ,very pleased.

Deepti Naranbhai, Smile Studio

Everyone at the Good Surgeon Guide is so friendly and approachable. There are so many great features and advantages that they offer. A lot of other businesses I’ve worked with just leave you to it but they’re always happy to help and their if you need them. They are great people to work with.

Katie Waggott, Renew Medica

What people are saying

“ “We provide the means to build your reputation and gain credibility and consumer confidence, visit the goodsurgeonguide.co.uk

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Want to find out more...

Contact the Team at Good Surgeon Guide

t: (0)871 288 3475 e: [email protected] www.goodsurgeonguide.co.uk