The Gold Rush in Asian Mobile Marketing (by Wei Duan)
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Transcript of The Gold Rush in Asian Mobile Marketing (by Wei Duan)
No.1 Mobile Advertising Platform in Asia
3www.mobvista.com
From Unipolar to Tripolar
American China India
Mobile Internet Users In Total 350 million 900 million 900 million
Market Value of Mobile Internet Corporations in Total 144 billion 47 billion 18 billion
JulyFlipkart
Online Retailer$1 bn
FebruarySnapdeal
Online Retailer
$133.7 mn
MaySnapdeal
Online Retailer
$100 mn
MarchQuickr
Online Classifieds$90 mn
Global E-Commerce Ads Budget in 2015 is
over $1 Billion
※ Prosperity of e-commerce and O2O development
Booming Asia: India
※ Investment goes first in Indian Internet Industry
E-Commerce O2O
4www.mobvista.com
※ Multidimensional Globalization ※Chinese Gaming is Getting more Popular
A new real time strategy game developed by Published on Jul.1st 2014.
Monthly Install from Mobvista:
Montly Incentive Installs:
Market Ranking List (Game)
1,000,000
600,000
TOP 5 in nearly 50 countriesTOP 10 in nearly 80 countries
Clash of Kings
Booming Asia: China
market value is nearly $ 1 billion
Revenue in 2015 will reach $ 200 million
Nearly 320 Employees
Over 60% from R&DSan Francisco
Hong Kong
GuangzhouBeijing
Singapore
New Delhi
About Mobvista
6www.mobvista.com
Our Major Advertiers Budget Ratio of AdvertisersRegion Advertisers Ranking Ratio
India
Myntra No.1 80%
PayTM No.1 40%
OLX No.3 20%
China
Baidu No.1 20%
UC No.3 25%
Alibaba No.1 60%
360 No.2 30%
91.com No.1 60%
3G No.2 40%
Sohu Changyou No.2 25%
Lazy Swipe Exclusive 100%
Hola Exclusive 100%
PrivacyLock Exclusive 100%
8www.mobvista.com
offer
to affiliates ?What do we
9www.mobvista.com
Premiere Partnerships With The 3 worldwide Top Media
1.
10www.mobvista.com
Top Media Partnerships
Google Adwords Premier
SMB Partner
Twitter Premium Partner Facebook Preferred Marketing
Developer
11www.mobvista.com
2. Exclusive Mobile Content Offers
12www.mobvista.com
23/5/3
Published S-Class Mobile Games
Qin Beauty Sword and Zen
Hero World
Top 4 on AppStore Popular Ranking in Malaysia
Three Blade Masters
Revenue since published ： Overr USD$8 million
Specializing in Global Mobile Game Publishing
Top GEOs:INEUMYMXAU
CPA/CPL (Mobile Content; PIN Summit; SOI)
Has Established Exclusive Payment Channels, Concentrates on Exclusive Offers
We OfferExclusive OFFER, URL, DESIGN—We have exclusive cooperation with adverstisers open to targeted affiliates— We have self-developed offers open to targeted affiliates
Exclusive PAYOUT, BONUS—Aggressive payout with exclusive conditions—Bonus from targeting revenus and recommendation
Best service—The best AM—Accounts of Google, FB and so on
Self-developed:
Over 20 direct carriers and local billings
From adverstisers:
Over 200 direct advertisersOver 2,000 live campaigns
Top offers:SweepstakesWhatsappDownloadsVideosAdults
14www.mobvista.com
3.Sufficient Capital Support
15www.mobvista.com
China Stock Market
On November 25, 2015, Mobvista announced its listing on China Stock Market
under the code of“834299” with its market value over 1 billion USD
and stock price of 9.9 USD per share.
17www.mobvista.com
Cooperation with Industry-leading Banks
…
18www.mobvista.com
Year Affiliate #Cash Flow Between MV & Affiliates
Direct FB/ADW Outside of FB/ADW
2013 <100 $0.00 $2 million
2014 1000+ $0.00 $25 million
2015 3500+ $15million $95million
Statistic Chart on Affiliates
Thank You
