The goal of social media
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Transcript of The goal of social media
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Presentation by Alana Colley
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website
mobile website
eCRM
“The goal of art is to capture and reward one’s attention.”
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“The goal of social media content is to capture and reward one’s attention.”
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CONSIDER
why do you use social media?
1. #FOMO2. Interact with friends & family3. Be entertained4. Learn something
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CONSIDER
why do we use social media?
1. To draw attention to our programs/ initiatives2. To build communities3. To enhance our reputation and perception of the industry4. To monitor sentiment
engage
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1. FOMO2. Interact with friends & family3. Be entertained4. Learn something5. NOT interact with brands (unless frustrated or upset)
1. To draw attention to our programs/ initiatives2. To build communities3. To enhance our reputation and perception of the industry4. To monitor sentiment of our audience
ADD VALUEEntertain me. Make me feel proud. Inspire me. Educate me.
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exhibit
A
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Social Media Monitoring
Internal Conversation
Influencers Partner Bodies
It’s the same content but…BAHAHAHA!
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DEFINE.What will work where?
exhibit
B
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Let’s take a look under the hood… site analytics
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Let’s take a look under the hood...But…. are people actually using the app as a result of one Facebook post?... yes!
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CURRENT OUTLOOK
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Results so far...
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“The goal of social media content is to capture and reward one’s attention.”