The Global Road Safety Partnership is hosted by Work Related Road Safety Ken Shaw – Global Road...

The Global Road Safety Partnership is hosted by

Work Related Road Safety

Ken Shaw – Global Road Safety Partnership

Department of Disaster Prevention and MitigationThailand

9th March 2012


Context

World Health Organisation 2009 report states that:

•Over 1.2 million people die each year on the world’s roads, and between 20 and 50 million suffer non-fatal injuries

•Over 90% of road deaths are in low and middle income countries

•Between one quarter and one third of all fatal road crashes involve a driver who is at work (up to 400,000 fatalities every year)


Decade of Action - Five Pillars


• Key levers were identified for each "pillar" for decade 2020 – 2050

• Priorities and targets were developed

• Goals:• stabilize the number of Work

Related Road Deaths by 2020• Reduce by 50% by 2030• Further 50% reduction by 2040• ZERO Work Related Road Deaths

by 2050

Work Related Road Safety


Myths about Road Safety“It’s the Government’s responsibility…”

Regulations

Regulations

Country A

Country B

“Organisations have a duty of care for staff and others around their operations; they can set own rules & programmes to fill the “white space”


Myths about Road Safety1. “It’s all about driver

training….”2. “We are not responsible for

road safety, it’s managed by our transport contractor….”

CON

TRO

LIN

FLU

ENCE

Contractors: The organisation award contracts and set terms &

conditions

Fleet safety culture model (Shaw, Roberts: 2001)

Outstanding fleet safety record

Poor fleet safety record

•Proactive leadership•Vision & strategy•Influences external environment•Consistent messages & justice•Wins hearts & minds

•Comprehensive policies & procedures•Preventative action focus•Monitors performance data•Re-active to events•Minimum standards in place •Legal compliance

•Some policies & procedures•Re-active to events•Accepts the inevitable•Tolerates rule breaking•Inconsistent messaging

•Accepts the inevitable•Breaks rules•Unsafe driver

•Trained •Obeys the rules•Safe driver

•Self motivated•Coaches others

Driver Behaviours

Management


A Road Safety Management System

Copyright 2010 - Shaw Safety Associates


The “first” question


The Role of Leadership


10

DrivingStandard

DefinitionsToolkits

Q&A’s

Dev

elo

p

com

mu

nic

atio

n/

awar

enes

s p

acka

ge

Gap Analysis by BU/SPU

Priorities and Resources Identified

Implementation Plan Specified and Agreed

Endorsed by FCG

Finalise content + legal compliance

Group CEO Approval

Formal Sign Off

Communicate Standard

Compliance

Jan–Apr 2004

Jan 2004 Effective Jan 2005Implementation Complete Dec 2007

Engagement

EngageWorkforce

En

ga

ge

Seg

men

t L

ead

ersh

ip

May- Dec2003

ANO Planning & Implementation Model


Experience in Implementing

• Top management will and commitment

• Planning and resourcing• Tailor to business need• Takes time – give time• Get “quick wins”• Expect “push-back”• Engage with everyone (include

contractors)• Communicate, communicate,

communicate

0

5

10

15

20

25

30

35

2003 2004 2005 2006 2007 2008

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

Ro

ad A

ccid

ent

Rat

es

Workforce Fatalities Third Party Fatalities TVAR SVAR

Inform

Clarify

Engage

Involve

Awareness‘in their eyes’

Understanding‘in their minds’

Acceptance‘in their heart’

Commitment‘in their work’

AchievingStrategic Goals

Managers and Supervisors• Behaviour

• Conversation

• Discussion

• Listening

• Empowermentof employees

Mass media

• Announcement

• Explanations

• Notices

•Examples

Key Success Factors


The UK Approach

Government - Business - NGO


http://www.drivingforbetterbusiness.com/about/default.aspx

Resources & Toolkit


How did Driving for Better Business come about?

•The Secretary of State for Transport asked the Motorists’ Forum how employers could be encouraged to give a higher priority to road safety for those who drive cars or vans for business purposes. Their key recommendations were:

– The need to make employers aware that workplace Health and Safety Legislation applies equally to work-related travel and should be applied in the same way as in the workplace.

– The need for a systematic programme of outreach designed to coordinate a network of employer champions drawn from public, private and voluntary sectors who will work through employer networks and associations to deliver awareness.


Why?

•Up to 1 in 3 road crashes involves a vehicle being driven for work. •Every week, around 200 road deaths and serious injuries involve someone at work. •Nearly all of these deaths and injuries are preventable. •For the majority of people, the most dangerous thing they do while at work is drive on the public highway. (HSE 1996) •Managing a driving for work policy can save your business money. •Managing a driving for work policy is a legal requirement under health and safety legislation and road traffic law. •Management and employees can be prosecuted for road traffic crashes involving work related journeys, even when drivers are using their own vehicle.


Terms of Reference for Strategic Steering GroupGovernance requirements:“A small strong and independent steering group comprising senior knowledgeable people capable of providing independent challenge to the secretariat on the direction and progress of the programme”.

Purpose of group

•Interface with RoadSafe project owner and stakeholder group chairman to review effectiveness of current activities•Provide a sounding board for future initiatives•Provide strategic guidance on corporate work related road safety needs•Support the expansion of the Driving for Better Business Programme•Identify additional group Members•Act as custodians of the Driving for Better Business brand and its use by associated organisations .


Global Road Safety Commitment

WEB SITE LINKS

http://www.grsproadsafety.org/what-we-do/global-road-safety-commitment

Register your own organisation here and we will add you to the growing list of organisations working toward zero road crash death and injury.

http://www.decadeofaction.org/

An organization making a commitment can positively contribute to a reduction in road traffic crashes and injuries on our roads in the following ways:•A reduction in the number of road traffic crashes•A reduction in loss time due to injuries•A reduction in the cost of material damage to the environment and vehicles•A reduction in environmental impact through road traffic activities•An increased sense of responsibility and commitment through training•Enhanced corporate social responsibility

As, according to the European Union, 60% of work related fatalities are the result of road traffic crashes, drastically reducing this number is a major concern for employers and employees in every organization.


ISO39001 Road Traffic Safety (RTS)Management system

• Specifies the requirements for a comprehensive RTS management system

• Provides a tool to help organisations reduce and ultimately eliminate the risk of road traffic crash death and serious injury

• Identifies elements of good RTS management practice to help organisations achieve their desired RTS results

• Applicable to private and public sector, and all sizes and types of organisation

• Publication – planned for December 2012


Thank you

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