B RA N D WATC H - N o w Yo u K n o wM a y 1 1 , 2 0 1 6

A Global Brand Conversation

Global Goals for Sustainable Development

There’s a reason GPG is one of the fastest-growing and most respected communications firms in the country.

WE OWN THE CONVERSATION. WE LEAD THE ACTION. WE WIN.

Nobody is as good as we are in steering conversations where you need them to go.

Before a dime is spent on a communication strategy, you must know who your target audiences are, what you need to say to them, and where you should be saying it.

Period.

Whether you are using opinion research to measure stakeholder awareness,

Web and social analytics to measure the effectiveness of key messages, sentiment and actions taken by specific audiences;

Focus groups to dig deep into targeted audiences,

Or a blend of opinion and digital research tools to evaluate how effectively an organization is engaging stakeholders compared to competitors in the marketplace,

Research answers the questions that must be solved before you can make your point, successfully.

R E S E A R C H = W H O , W H AT, W H E R E

T h e C h a l l e n g e

BIG CHALLENGES BIG OPPORTUNITIES

NEW GOALS

?

GOOD EDUCATIONBETTER HEALTHCARE

MORE JOB OPPORTUNITIESRESPONSIVE GOVERNMENTAFFORDABLE & NUTRITIOUS

FOOD

SO WHAT DOES THIS HAVE TO DO

WITH ME?

EVERYTHING

WHAT ARE WEDOING ABOUT THIS?

HOW WILL WEKNOW IT’S WORKING?

HOW AREN’T MOREPEOPLE TALKING ABOUT IT?

T h e Re s e a rc h

O B J E C T I V E S

POST 2015

P r o c e s s

Articulation and

Refinement of Objectives

Project Set-Up and Testing

Data Review and

RefinementAnalysis

Report Findings

P r e d o m i n a n t c o v e r a g e i s a b o u t t h e o v e r a r c h i n g n a t u r e o f A l l t h e S u s t a i n a b l e D e v e l o p m e n t g o a l s a n d n o t t h e i n d i v i d u a l g o a l s .

January 1, 2014 – December 31, 2015

1,393,460 SDG Mentions

Sustainable Development Goals Mentions

SDG Mentions Specific Goal Mentions

n= 1,393,460

n = 621,575

S D G C o v e r a g e b y M o n t h

T h e I m p a c t