The GKIM Digital Way
-
Upload
ian-morrison -
Category
Documents
-
view
29 -
download
0
Transcript of The GKIM Digital Way
PowerPoint Presentation
Delivering Quality, On Time and On Budget
1
04
03
02
EFFECTIVE DIGITALSOLUTIONSHIGH QUALITY, ON TIME AND ON BUDGETTHE GKIM WAYCREDENTIALS01
05
TEAM
2
EFFECTIVE DIGITAL SOLUTIONSGKIM is a full service digital agency with a soup to nuts offering in apps, websites, games and digital solutions for marketers and entrepreneurs.
GKIMs customers achieve high quality and cost effective solutions delivered on time from their outsourced digital production partner.
GKIM achieves success through balancing project budget, schedules and quality.
Digital StrategyLean Startup MethodologiesProduct Management
Digital DesignCreative Direction UX Design
Digital TechnologyWeb, mobile andVirtual Reality
Digital Marketing Marketing SolutionsViral Distribution
01
3
04
03
02
EFFECTIVE DIGITALSOLUTIONSHIGH QUALITY, ON TIME AND ON BUDGETTHE GKIM WAYCREDENTIALS01
05
TEAM
4
02HIGH QUALITY,LOW COST & ON TIMEBalancing project cost, schedule and quality All software projects can be measured by their cost, schedule and quality.
Getting just one of these foundations of the software project wrong can be a disaster. If two go bad, the project can be a complete failure.
Unfortunately, software production is littered with high failure rates whether from ineffective quality, stretched budgets or damaging delays.
GKIM seeks to get this balance right assuring project success.
5
Lessons from Prestigious PortfolioGKIMs extensive experience with a rich portfolio of demanding customers shows that different sectors have differing approaches on quality, cost and schedule.
GKIM has acquired the management capabilities and processes to solve these parallel challenges.
These skills are brought to bear on all our customers projects and outlined in The GKIM Way.
6
04
03
02
EFFECTIVE DIGITALSOLUTIONSHIGH QUALITY, ON TIME AND ON BUDGETTHE GKIM WAYCREDENTIALS01
05
TEAM
7
03Deliver Quality Quality is our watchword throughout the software development lifecycle from design to deployment. Quality issues addressed early are much faster and cheaper to solve.Delivering on TimeProjects are professionally managed by experienced practitioners with a ready talent pool of expert developers and test analysts.The GKM Way brings a quality approach to the management of project schedules, project budgets and quality assurance. The GKIM Way benefits all of our customers.Delivering on BudgetProject budgets are estimated in depth. Billing is transparent, frequent and detailed. Costs are kept low.
03THE GKIMWAY
8
The GKIM WaySoftware ToolsThe GKIM Way
9
1. Quality around the Software Development Lifecycle The GKIM Way
10
Delivering Quality DesignRequirements Analysis and Design is by far the most important aspect of a software project and often undervalued, with a rush to code that inevitably costs more in the long term. GKIM works actively to ensure that project requirements and detailed design are well considered before commencing work. Once the project and its goals are clear there are several dimensions of product design to be independently considered by GKIM experts in various disciplines:
Award winning creative directionCompelling and intuitive CX, UX and GUI designPowerful and cost effective technology architecture
The product that we design must fulfill many criteria in order to be successful, whether for a marketer, entrepreneur indeed any business.
Originality to stand out from the crowdCapability to deliver on the promiseUsability to be genuinely useful Marketable integrated into the wider digital ecosystem so as to bring organic and referred traffic.
Product RequirementsDesign ExpertiseQuality Design
The GKIM Way
11
Delivering Quality TechnologyBusinesses these days have many technology choices for their applications. GKIM helps customers make these decisions on the basis of capability, future extensibility and costs. Mobile technology choices mainly center around cross platform development options, allowing Apple and Android apps to be built at the same time.
GKIM can advise on the best choice for each project.Internet technology options mainly center around the choice of stack. We offer proprietary off the shelf or open source platforms for content management (CMS), eCommerce, customer relationship management (CRM) and other well established capabilities.
GKIM can lead customers through the jungle of open source platforms available.
We recommends a stack of some of the latest, most effective technologies. GKIM brings technical expertise in off the shelf technologies.
We bring commercial discipline to chose the most cost effective options from vendors. MOBILE TECHNOLOGY CHOICEINTERNET TECHNOLOGY CHOICEQuality Technology
ProprietaryOpen Source
The GKIM Way
Mobile apps exist in a rich ecosystem of technology components, 3rd party services and marketing systems. GKIM strives to bring the architecture to each of our mobile solutions ensuring optimal capability, user experience and distribution in an omni-channel environment.
Cost and schedule can be reduced by eliminating non essential capabilities from MVP. Scope and capabilities can be expanded over time as time and budget allow..
Delivering Quality Mobile Apps
Quality Technology
The GKIM WayArchitecture
OS Specific presentation layerOS SpecificOS AgnosticCloud technologies
Delivering Quality Mobile Apps
Quality Technology
There are several choices to mobile application technology with each application being considered on its own merits and requirements.
Technology choices are outlined in a GKIM whitepaper each one impacting on cost, quality and time to market.
Industry offers a wide range of support tools for prototype design, analytics, performance testing & security checking of mobile apps.
GKIM strives to stay on top of best practice and to bring the best of quality assurance to all our projects.The GKIM Way
Mobile App Technology Options
GKIM has experience with many internet stacks.
For cost effective and rapid development of websites we recommend LAMP and LEMP stacks.
Our advanced business solutions use node.js, angular.js as backed by Google or react.js as backed by Facebook.
To offer reliability and support for the high transaction volume of our mobile apps we use NoSQL and realtime databases such as Firebase and RethinkDB.Choice of Technology StacksChoice of Technology Platforms
Open source platforms that GKIM recommends are Laravel (PHP framework), Wordpress (CMS), Insightly (CRM) and Magento (eCommerce).
Proprietary technologies and partners that GKIM has qualified experience with include SAP, Microsoft and Adobe.Delivering Quality Internet Solutions
Quality Technology
Cyber Security
Security is a concern for all our customers and becomes critical for government and banking sectors.
Contrary to popular belief, open source and security are not mutually exclusive. GKIM has a security conscious culture constantly and seeks best practice and regular audits from security specialists, as well as building security into the SDLC as standard..The GKIM Way
Assuring Software QualityGovernment and Financial Services, Banking & Insurance (FSBI) customers insist that the quality of their applications is assured. GKIM places significant emphasis on quality by having distinct Software Quality Assurance (SQA or QA in short) and Software Testing, the equivalent of Quality Control (QC).
QA applies throughout the Software Development Lifecycle (SDLC) to verify all project artifacts from Requirements phase, all the way till project go-live. QA ensures that issues, not just defects, are discovered early, where they are much easier and cheaper to fix, avoid costly reworks, reduce project risks, and achieve tangible savings in time and money. Software Testing, or QC, ensures a good test coverage where all the requirements are fully validated, and passes the tests that ran through the system. Such tests can be either manual and/or automated.
Proper planning for QA and QC ensures that the most appropriate approach is taken based on the needs of the project. Quality Plan defines all the quality goals, and governs how, what, who, when the artifacts are to be verified. Test Plan dictates the approach to design, execute, setup, and report on the tests. Collectively, QA and QC, helps to keep project on track budget, schedule, scope, and costs and ultimately renders confidence to customers during project sign-off. We believe strongly that Quality should be delivered cost-effectively to all customers.GKIM has a significant Joint Venture partnership with riverQ, a highly qualified quality expert with experience in government and FSBI sector, and award-winning mega IT project. This partnership brings the auditable QA that blue chip customers require as a precondition. The quality lessons and culture that permeate from this partnership support the quality of all of GKIM projects.
The GKIM Way
LISA NEO LAY SIELisa Neo is GKIMs consultant director of quality. She is experienced in driving project quality and ensuring adherence to budget, scope and schedule. Her focus has been enterprise-level, mission critical systems for governments, financial and banking institutions.
To all of GKIMs projects she can bring quality processes and culture, giving our customers the same confidence in quality as some of the worlds most prestigious financial services and banking organizations, and one of the most wired national governments.The GKIM Way
17
2. Delivering on TimeThe GKIM Way
18
Marketers demand timely delivery of high quality creative as they work to engage with consumers. Projects must be delivered according to integrated media schedules. Entrepreneurs time to market can be essential to their competitive advantage. To answer question of when, we need to answer the what and the how.
Delivering to Schedule GKIM profits from the successful completion of projects, not for letting them drag. It is in our interest not to waste dollars on unnecessary features or inefficient production strategies - as long as quality is not compromised and maximum distribution is achieved.
We encourage our customers to explore actual product needs, the MVP approach and identification of unique, essential and distinct features. If together we can focus on the relevant KPIs then Paretos eternal question is profitably answered.
GKIM brings an understanding of product technology, digital marketing and how consumers experience apps to this collaborative design exercise.
HowGKIM can focus efforts to ensure timely delivery. We are no strangers to crunch time.
Our approach to scheduling delivery begins with tight project management: planning, monitoring and control. Our lead developers are chosen for their relevant skills and experience and are taught to lead with schedules firmly in mind.
Effective teamwork and quick problem solving is assured by GKIMs collaboration culture.
GKIM has ready access to an expansive resource pool of quality talent, allowing parallel efforts and a factory approach when required.What
Failureto plan, is plan to failThe GKIM Way
3. Delivering to Budget
The GKIM Way
20
Entrepreneurs are amongst the most cost sensitive of all our customers. Return On Investment is an essential measure for all projects as investors, customers and other stakeholders demand value for money.GKIM ensures lowest possible cost to customers with our Agile Business model and by keeping our base costs as low as practical without cutting corners on quality or dragging projects out.
Delivering to BudgetAgile Billing
GKIM maintains detailed records of every hour spent, tracks these hours according to original scope of work and shares a detailed analysis of effort.
Customers can see exactly where money is being spent, and the assurance that every dollar is wisely spent and that no time is wasted.
Agile billing is transparent and encourages collaboration and feedback on product evolution.Low Cost Environment
GKIM operates in a relatively low cost environment and can maintain low overheads without cutting corners on quality or performance.
The GKIM Way
04
03
02
EFFECTIVE DIGITALSOLUTIONSHIGH QUALITY, ON TIME AND ON BUDGETTHE GKIM WAYCREDENTIALS01
05
TEAM
22
As the world moves to digital, startups bring creative destruction and challenges, including security, to the worlds of business, media and governance.
GKIMs experience allows us to cross pollinate new projects with lessons from our portfolio.
We bring creative marketing solutions, an agile approach to product development and the ability to assure quality, to all of our projects.
These are demonstrated with particular attention to relevant examples from our portfolio.Technology Expertise
A big international agency with 1000s of developers on staff calls us every month or so with technology challenges in augmented reality, mobile device capability or HTML5 software challenges.
Such a call led us to providing the key technology for the world's first sunlight activated social media message. VIDEO
04CREDENTIALS
Marketers & Entertainers GKIM has been honored to work on games and marketing campaigns for many big brands and with some of the worlds biggest agencies.
They come to us for our reputation of innovation in such as Augmented Reality and the ability to deliver a little more than their in-house teams.
Creative agencies without their own in-house teams can trust GKIM to understand their digital production needs, realize their creative vision and support them with our deep understanding of marketing in the digital world.
SELECT BRANDS AND AGENCIEGKIM supplied four high quality games plus all supporting apps, social activities and on the ground digital support for a spectacular 6m screen in shopping bag experience for several major cities.RakutenCustomer: Ash Durrant, Senior Project Manager, Home Town London From sketches and phone calls, GKIM managed to figure out what the client wanted, delivered it with aplomb and even helped manage remote installation to our machines on the show floor.GrolshCustomer: Neil Dickenson, CEO ArcStream, LondonGKIM delivered responsive website for BMW to very tight schedule and provided Rolls Royce with innovative technology that the in-house team could not provide.BMW / Rolls RoyceCustomer: Birger Linke, Creative Director, Interzone China
24
BIG BRANDS VIDEO CASEHigh quality 2D App with 3D graphics, built for Nestle Europe and subsequently taken on by multiple markets
Nestle, EuropeWell reviewed HTML5 solution operating on all mobile browsers, all major smartphones in China and integrated with WeChat
H&M, ChinaAmazing games for a 6m TV screen!
Rakuten, UKAugmented Reality solution featured in exhibitions and bars around UK
Grolsch, UKVery successful sales tool with market education and national contextualization of insurance coverage and practical explanation of premium costs
AIA, Singapore
AUGMENTED REALITYThanks to such as Occulus Rift and Pokemon Go, Virtual Reality and Augmented Reality are enjoying a new wave of interest amongst marketers and entrepreneurs.
GKIM has over ten years continuous experience in VR and AR. This has been seeded by our founders early career in hit video games for Sony and Nintendo and the access to image processing patents eventually bought out by Google for Google Goggles.
GKIM is regularly requested to advise on AR, VR and 360 degree video projects. A select few project are presented here. If you have a great idea in AR or feel that AR could be the vehicle for your brand, get in touch with [email protected].
Virtual Reality Playback of 360 video according to user control, independent of recording timeline, allows the guest to travel around the store in high photo quality virtual reality.VIDEO
This very popular Augmented Reality game featured in exhibitions and bars around the UK.
360 Video demo with enhanced computer graphics and sound track produced for P&G.
VIDEO
VIDEO
26
APP EXPERIENCE CYCLE
For projects GKIM has design responsibility, we customize a McKinsey derived methodology to help pattern communication messages, technology and interactivity around the app experience cycle. Effective application of this methodology ensures conversion from awareness to activation, high onboarding ratios, positive value exchange with customers and repeat consumers who become advocates for the brand.
A UK agency, impressed with our efficient delivery of software, asked us to provide the electronic and hardware component of their solution. Two years on we are now their go to guys for all of their quick turnaround, innovative and thoroughly tested point of sale (POS) solutions.Point of Sale Solutions
Augmented Reality Game for Grolsch
On stage elements for StubHub segment of USA TV show
Competitive cycling game for Tobago Tourism Board
Motion triggered water bubble generator
People dress up as a Cadburys branded Kangaroo!
Viewers face was superimposed into a personalized video to bring them into their own horror story.
Set of games, websites and POS social support for 6m TV set in a paper bag.
COMPELLINGLY ADDICTIVE UX
GKIM presents their recipe for uniquely compellingly experiences that can form the base UX for interactive branded experiences or games:
Thats me in the TV!3D Painting
29
INTERACTIVE TV BRANDSDelivered complete voting solution, including coordinating with telcos for volume management and with Earnst & Young on the audit.Various roles in different series including arranging significant % of overall sponsorship package, delivering and managing IVRS and SMS voting, supporting PR activities on the vote, appearing on stage to deliver the envelope, appointing auditor, being the auditor and live onscreen voting graphics.Asian IdolDesigning and auditing algorithm to balance voting across heterogeneous national populations.GoalsA fully automated, interactive, live, video jukebox allowing audience to vote for and see the top saves and goals from the weeks action.This was the first time ESPN had allowed a third party to install their computers into the studio and take over the airwaves in this fashion.
Singapore IdolVietnam Idol
30
We have developed a truly original 3d painting and animation experience for kids. This has received great press and fantastic interest from publishers. The technology is unique and a patent is on the horizon.
3D painting is highly compelling, offering hours of original engagement. The user experience that we build around 3D painting opens a window to a new platform of user engagement.
3D PAINTING
31
GKIM has worked closely with ambitious startups around the world.
We offer partnerships, including equity relationships on new product development.
GKIMs entrepreneur customers fly from all over the world to spend quality time with us here in Ho Chi Minh City or Singapore to build relationships, engage deeply on their vision, ensure good communication and common ownership of a successful strategy.We operates lean startup methods, the agile approach to software & business development and stress the importance of MVPs in product management.
Much of our work has come from inheriting poor quality product design and technology that have caused our entrepreneurs to run into problems with other developers. Entrepreneurs
32
SELECT ENTREPRENEURSThe revolutionary aspects to "The Drip Drops Color the World" 3D painting app has compelled us to apply for a joint patent that brings real commercial value to our intellectual property. The entire 3D painting experience has brought us top level notoriety at CES 2013, Toy Fair 2013 and multiple TV shows in both the US and China so far his year" 2013 "Seal of Approval, National Parenting Council.Drip DropsRay Kelly, COOGKIM built our entire digital operation, a beautiful website and a very sophisticated backend to support my business strategy. They allowed me to work as a product manager, discussing ideas regularly with the development team to make things happen faster and tackle challenges immediately." Asia Sponsorship NewsBen Flint, CEOI commissioned GKIM to build my app and found that they contributed so much more to its vision, creative direction and feature set.BroodcastClaudio Periera, CEOGKIM is our long termpartner. Our success is because of the creativity, technical ability, hard work and sincerity of the entire team.Group BrowsingJohn H Page, CEOFromwhiteboardbrainstorming to powerpoints shared back and forth, the team are able to realize my vision and support me along the way to a highly capable and creativesolution for all of our stakeholders.Huang Yao StudiosStuart Wasson, CEO
33
GervorGervor has been a long associate of GKIM and now leads up their digital marketing bureau.
He cut his teeth with social, SEO and SEM for major brands and working closely with many marketing agencies that he has helped appoint.Content Generation & Management- Articles creation GIFS, blogs, Image sourcing, videos)- Response management/Crisis Management- Social Media Workshop, Playbook- Social Listening & Monitoring Advertising- Facebook - LinkedIn- Google Ads- Outbrain - YahooGoogle Analytics CertifiedAdobe Analytics Implementation CertifiedIncreased 23% sales revenue through social media advertising
Increased 500% website traffic and 50% business leads through content creation In social media and website.
Content Engagement increased by 200% on Facebook
34
ENTREPRENEUR CASE STUDIES
HiTech Prototype 3D Racing Game to help build Drip Drops brand
Suite of solutions for various stakeholders in the fine art industry for China's most prolific 20th century artist.An e business platform for a multi billion dollar industry., the latest component of which is a powerful mobile marketplace.Patentable, award winning 3D Painting technology won plaudits and CES and NY Toy Fair and on US TVRemote consultations and billing for doctors.Online furniture design and ordering.One of the fastest Android keyboards
VIDEO
VIDEO
VIDEO
VIDEO
VIDEO
VIDEO
VIDEO
35
GKIM has regularly been commissioned by different boards of Singapore Government, one of the most digitized countries in the world.
For a Vietnam government news organisation, we brought home Vietnams first major gold award.
GKIM is the reason why sharOn lite is successful. I have the utmost respect for the team, their dedication and tenacity.Salman Sultan, Project ManagerAfter a long search, we found a partner we could trust with our mobile strategy development and implementation. GKIM delivered great creative ideas and a robust solution.Ms Thanh, Head of SalesGKIM went above and beyond the scope of their contract to make sure that this project was launched successfully.Alan Gunalan, Application Services Manager, ACRA
Government Organizations
36
VIETNAMFor Thanh Nien, Vietnams largest state newspaper group, we designed, developed and help market their newsreader app. This beat regional competition from Japanese, Korean & Singapores Straits Times to win an international gold award.
VIDEO HERE
SINGAPORESingapore has one of the worlds most advanced e-governments. We have been commissioned several times to work closely in the development of strategically relevant applications. This requires extreme diligence in design, user testing and SLAs.Digital Asset Management platform and many apps for STB and other tourism customers. Management of water infrastructureNFC indexing and mobile checkoutRange of mobile apps for business owners to manage their business entities and relationship with ACRA
VIDEO
VIDEO
38
04
03
02
EFFECTIVE DIGITALSOLUTIONSHIGH QUALITY, ON TIME AND ON BUDGETTHE GKIM WAYCREDENTIALS01
05
TEAM
39
GKIM TEAMIAN MORRISON, CEOIan is a serial entrepreneur, the lead developer behind several award winning digital solutions and is known for his passion for innovative software experiences.Ian authored the world famous racing game OutRun in his early 20s then moved to USA to set up a game development company in Los Angeles at 25. After his MBA Ian started an exciting and varied career as CIO to various digital and new media production companies across SE Asia.Ian takes an active role as Lead Consultant in all our projects.
05
40
PRODUCTION TEAMCEOCOOGLOBAL SALES DIRECTORHR & FINANCEWEB TEAMLEADERPRODUCTMANAGERMOBILE TEAMLEADERSYSADCREATIVE TEAMLEADERQA TEAMLEADERPROJECTLEADERPROJECTLEADERWEB STAFFPROJECTLEADERPROJECTLEADERMOBILESTAFFARTISTSQA STAFFIAN MORRISONYUNISHANNAHx3LOCTIMONPKTHEILYNTRONGANTHINHTAIx4SANGCUONGx3x2x3
41
What is your budget? What are your KPIs? When do you need them delivered?Give GKIM a pingEmail: [email protected]: descendantOfSmithwww.gkim.digital