The Give Plugin Brand and Product Development Story

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Transcript of The Give Plugin Brand and Product Development Story

PowerPoint Presentation

Hi, Im Devin@innerwebs

Presentation is GiveA Free Donation Plugin for WordPressWhat is Give?A New Donation Plugin

For WordPress!

Why?Born from a NeedNo Go To Donation PluginWooCommerce? EDD? Gravity Forms? No. no. no.Born from a NeedPromising Business LandscapeLarge market opportunityBenefit the community Choosing a Business ModelFreemiumFree Base, Paid Add-onsSaaSPay Only for SupportCombined ModelPassion + Profits

PlanningMaking an Idea a Reality

Plugin RequirementsEasy to UsePlugin RequirementsCustomizable Donation FormsPlugin RequirementsCustomizable Receipts & EmailsPlugin RequirementsCustomizable Donation FormsPlugin RequirementsRobust ReportingPlugin RequirementsAccept Offline DonationsPlugin RequirementsCorrect TerminologyPlugin RequirementsImport / Export DataPlugin RequirementsDeveloper FriendlyWireframesPlanning for Good UI/UXWireframingHow a Page or Application Should be Built No Rules, Only GuidelinesNever expect the desired experiencesWireframes shows you an overview of the PLANWireframes



Product DevelopmentFrom Concept to Creation

Show rejected logos hereDesign + Code + MarketingBranding Start with Why?Whats in a name?The importance of a good logoCohesive branding from A-ZInternal Attempt 1: Rejected

External Attempt 1: Rejected

External Attempt 2: Rejected

External Attempt 3: ALMOST!

WINNER!!!!MVP DevelopmentMinimum Viable Product (MVP)Forking Best-in-Class GPL Plugins EDD (engine)WooCommerce / BuddyPress (templating)Gravity Forms & WordPress SEO (UI/UX)Custom DevelopmentWebsite, Video, DemoPre-ReleaseInternal Testing and QABeta CampaignSupport Forum SetupDocumentation CreationInfluencer OutreachMarketingFull WebsiteSocial NetworksWordPress.orgInfluencer OutreachCatchy BrandingAdvertisingPre-Demo QuestionsTime to Open UpDemo TimeTime to See Give in Action