The Give Plugin Brand and Product Development Story
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Transcript of The Give Plugin Brand and Product Development Story
Choosing a Business Model
• Freemium
• Free Base, Paid Add-ons
• SaaS
• Pay Only for Support
• Combined Model
Wireframing
• How a Page or Application Should be Built
• No Rules, Only Guidelines
• Never expect the desired experiences
• Wireframes shows you an overview of the PLAN
Branding
• Start with Why?
• What’s in a name?
• The importance of a good logo
• Cohesive branding from A-Z
MVP Development
• Minimum Viable Product (MVP)
• Forking Best-in-Class GPL Plugins – EDD (engine)
– WooCommerce / BuddyPress(templating)
– Gravity Forms & WordPress SEO (UI/UX)
• Custom Development
• Website, Video, Demo
Pre-Release
• Internal Testing and QA
• Beta Campaign
• Support Forum Setup
• Documentation Creation
• Influencer Outreach
Marketing
• Full Website
• Social Networks
• WordPress.org
• Influencer Outreach
• Catchy Branding
• Advertising