The Give Plugin Brand and Product Development Story

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    16-Jul-2015
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Transcript of The Give Plugin Brand and Product Development Story

PowerPoint Presentation

givewp.com

Hi, Im Devin@innerwebshttp://imdev.in

Presentation is Online:Slideshare.com/Introducing GiveA Free Donation Plugin for WordPressWhat is Give?A New Donation Plugin

For WordPress!

Why?Born from a NeedNo Go To Donation PluginWooCommerce? EDD? Gravity Forms? No. no. no.Born from a NeedPromising Business LandscapeLarge market opportunityBenefit the community Choosing a Business ModelFreemiumFree Base, Paid Add-onsSaaSPay Only for SupportCombined ModelPassion + Profits

PlanningMaking an Idea a Reality

Plugin RequirementsEasy to UsePlugin RequirementsCustomizable Donation FormsPlugin RequirementsCustomizable Receipts & EmailsPlugin RequirementsCustomizable Donation FormsPlugin RequirementsRobust ReportingPlugin RequirementsAccept Offline DonationsPlugin RequirementsCorrect TerminologyPlugin RequirementsImport / Export DataPlugin RequirementsDeveloper FriendlyWireframesPlanning for Good UI/UXWireframingHow a Page or Application Should be Built No Rules, Only GuidelinesNever expect the desired experiencesWireframes shows you an overview of the PLANWireframes

Wireframes

Wireframes

Product DevelopmentFrom Concept to Creation

Show rejected logos hereDesign + Code + MarketingBranding Start with Why?Whats in a name?The importance of a good logoCohesive branding from A-ZInternal Attempt 1: Rejected

External Attempt 1: Rejected

External Attempt 2: Rejected

External Attempt 3: ALMOST!

WINNER!!!!MVP DevelopmentMinimum Viable Product (MVP)Forking Best-in-Class GPL Plugins EDD (engine)WooCommerce / BuddyPress (templating)Gravity Forms & WordPress SEO (UI/UX)Custom DevelopmentWebsite, Video, DemoPre-ReleaseInternal Testing and QABeta CampaignSupport Forum SetupDocumentation CreationInfluencer OutreachMarketingFull WebsiteSocial NetworksWordPress.orgInfluencer OutreachCatchy BrandingAdvertisingPre-Demo QuestionsTime to Open UpDemo TimeTime to See Give in Action