The Giants - Poster Analysis

8/3/2019 The Giants - Poster Analysis

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THE GIANTS POSTERANALYSIS


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THE IMAGE The key image used on the

poster of The Giants showsa facade of bliss, a state ofequilibrium andcontentment, through theuse of setting with shows a

lot of nature and greenery.However underlying issuesbring to reality to theaudience through the poster,the loss of the three boys,wandering in finding what todo with themselves, which is

shown clearly here in thisimage of the on this journey,searching almost.Whilst the main colours used blue and green are significant in its use ifsetting and nature. The most important colours used to connote keythemes would be white, yellow and grey as through the use of them inthe poster they represent and connote key issues and topics such as

the purity of the boys, the loss of guidance and a sense of dangerwhich are all presented in the film and the package including the trailer.


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THE TEXT

The title presented here as in originalFrench text translates the same way as TheGiants. The titles uses a sans font in capitalletters, this usually uncommon in poster asthe sans serif fonts are only what would bein capitals. This represents the in betweenthat the boys are placed in, the idyllic

thought of not being bossed my adults, andthe knowing of loneliness without that ofparents. The colouring of the typography inwhite signifying the purity and vulnerabilityof the young boys and this is furthered in thegraphics of the text, that shows a distortedtexture to it, highlights again that whilst theyare giants in this dream world of theirs,the are cracks also behind this fa ade in


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THE NARRATIVE In presenting the narrative of the film through

the poster, the clues to this are of thecharacters shown in the image, three youngboys. Two of them are positioned higher thananother, suggesting that possibly the theme of

age is an issue within the film. The termgiants that can refer to them as powerful or

to adults, with the use of the text above themcould connote adults always being in a stateof dominance above these boys. The

expression used seem show a longing asthey appear to be on a journey in search forsomething or nothing and this is through theuse of the boat as a prop.


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THE COLOUR The colours used

included mainlyblues, greens andyellow and whites.The connotations of

these colours bringa narrative qualityto the film throughthe use of its poster.

White connotes asense of purity

which isrepresentedthrough boys andtheir underlyingvulnerability.

Yellow brings anassociationwarning anddanger and inthe film this isapparent with

the challengedthat the boys

Both greenand blueconnotesnature, calmand freshsenses. This isvery muchapparentwithin the

image.

The use of greyconnotes lossand this is shownthrough their

mother leavingthem in the film.


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THE CAMERA DISTANCE

The camera distance presented inthe poster was of one long shot ofthe three boys on a boat. Usuallythe use of the long shot is to set the

scene and to create a sense of thewhole story for the audience of thethree boys alone, on a journey,possibly in search for something.The use of the long shot alsohighlights the isolation of thecharacters, whilst in many casesthis may be applicable when onlyone character is shown, this shotshows the isolation of all the boysfrom the outer world and protection

and guidance from adults.


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THE LIGHTING

The lighting used withinthe image of the poster isof Notan lightingtechnique. This is the use

of many light sources. Thiscan appear as natural orbright light. If natural, theeffect is neutral, if bright, it

is positive. In the posterthis shows both as thelighting is natural but alsobright. Reflective of the thefilm the lighting is able tocorrectly draw relation in


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THE LAYOUT

The layout of the poster isportrait in shape, which allowsfor the specific signified use ofthe image.

The position of the text abovethe boys, in the sky in large,capitalized text, connotes asense of an unreachable dreamor desire to be these successful

giants, able and independentbeings. It could also connotegiants being adults that whilst

they are not there as parents,adults still have dominance over

them as children.


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THE WRITTEN TEXTThe credit block on the poster presents us with information on thecast, such as Zacharie Chasseriado, Martin Nissen etc, along withother production credits. The director of the film is named

underneath the title, A film by Bouli Lanners. The productioncompany and distributor are also presented, Versus Production,Haut et Court, and Samsa Film. It also state on the poster that thefilm screened at Cannes 2011.The poster does list a website, which for some independent filmscan be rare. This provides further information for the audience onthe film, as many independent films without further information canbe lost after festivals without promotion.

The Giants - Poster Analysis

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