T H E G I A N T S H O R T L I S T

To ensure the highest standards of integrity are maintained, the judging process is entirely independent from the management of the awards. Head judge Shane Redding, oversees the whole process, from approving judges to validating their verdict. This year’s shortlist judges included:

Amy WilliamsNHS Property Services

Justine GillenInforma

Kevin Heighway-CorcoranBryan Cave Leighton Paisner Rachel Hinde-HarrisPanasonic Business Europe

Nathalie BurdettKantar UK Ltd Utkarsh Srivastav L&T Technology Services Ben BucktonShakespeare Martineau Dora Kondeva Amplitude Analytics B.V. Roland Bagen Tata Consultancy Services

Clare FrostAdvanced Business Solutions David De Smedt Kantar UK Ltd

Alex MacadamFujitsu

Harriett HindmarshAecom

Rachel MilfordControl Risks

Simon DownsEquinix Ian BennisonIntertrust Group Lucy KirkThe Access Group Abhi MorjariaIngram Micro UK Andrea DevincentiisHSBC

Jason BradwellDeltatre

Rebecca LittleEricsson Sarah Stansbury DTN

Louise WinchO2, Telefonica UK Ltd

Andrew BurrellNokia

Jennifer GibsonEthos Energy

Bahareh GreenMarsh JLT Speciality Andrew ColwellFleetsolve Jenny GreenSigma Connect Carl HansonAXA XL Sakina NajmiTractable AI Andy Reid Epicor Software UK Jessica Zall Capitolis Ruth Rowan NTT Communications

Cara Delaney Bloomberg L.P

Ashwin Kumar Ethos Energy Joe Taiano Accenture

Matt Ashley Thomson Reuters

Scott Stockwell IBM

Claire Hutcheson Capita Group Brian O’Flynn Iron Mountain Jose Carmona Orbezo Axelos Brian Macreadie Addleshaw Goddard Simon Rusling Barnett Waddingham Briege Kearney Azets AS

Kate Hassler The Access Group

Skip Fidura Overmore Group

Catherine Dutton Atos

Kate Owen UPP LTD

Tara Allison Trend Micro Nicola Anderson Mytutor.co.uk Charlotte Kennett Blue Prism Thais Souza AkzoNobel Philip Gosney Maersk drilling Christian Weiss Autodesk, Inc Katrina Lowes Vodafone

Claire Stacey Avado

Daniel Gray Blick Rothenberg

Kerry Simmons LHH Penna

Tricia Stinton Cognizant

Dan Robb Swiss Post Solutions

Oliver PilgerstorferIFS

Leeya Hendricks Delta Capita

Valerie McInerney PwC

Lynn Harris Axis Capital Waheed Warden Fujitsu

Frank Brooks dotdigital

The JudgesMark Larwood O2, Telefonica UK Ltd

Simon Edward IBM

Chris Ashley-MannsWebeo Simon TimmisIET

Matthew Allen Bidwells

Ginny Follen Arqit

Elise Miller ServiceNow

Gabriela Warren Workiva

Ellie McFatridge NHS Property Services Jasmeeta Dubey HCL Technologies

Nick Eades HTEC

Jen Campbell Genesys

Emily BinningWSP

Erica Fortune Coupa Software

Oyinda BishiPA Media

Justine Keller Terminus

Gemma Benford Bidfood

Shikha Saxena Globant

Dan Roche Scoro

Mike Wolfe Pension Insurance Corporation

Zoe GraystonClifford Chance

CATEGORY Boss itfor Sage, by Wunderman Thompson

Realise your visionfor Sohonet, by The Croc The acquisition enginefor Lenovo, by The Marketing Practice

The profit hunter: A force with nature for Embraer by Gravity Global

Business agility by ServiceNow Reinvent the everyday. Every day.for GE Digital, by Ledger Bennett The art of cyber-securityfor Trend Micro, by Transmission The great big online Easter egg huntfor NetApp & Logicalis Ireland by Sharper B2B Marketing

Best multichannelcampaign

CategoryWind ABMby Really B2B

The Chocbookfor Panasonic Toughbook, by Sharper B2B Marketing

Take me to the edgefor Lenovo (ISG), by TBT Marketing

Building blocks of ABM for Salesforce, by Twogether

Happy Holidays for Autodesk, by Torpedo One-to-one ABM by Durham Lane

Pizzas for Autino, by Bray Leino

Best use ofdirect mail

CategoryRetail renaissanceby Emarsys

What’s next?for Ellucian, by Twogether

ReThink now. Real inisghts. Real actionby ADP

Sigfox Connect 2020for Sigfox, by Twogether

New reality for business leadersby KPMG UK Adobe chats: The debunkfor Adobe, by Octopus Group The exclusive networks festivalby Bite IT Marketing

Best use of live-event digital, or hybrid events marketing

Jen Campbell Genesys

Emily BinningWSP

Erica Fortune Coupa Software

Oyinda BishiPA Media

Justine Keller Terminus

Gemma Benford Bidfood

Shikha Saxena Globant

Dan Roche Scoro

Mike Wolfe Pension Insurance Corporation

Zoe GraystonClifford Chance

CategoryAt the edge of changefor Aruba, by WE Communications

Deskless not voiceless 2020for Workplace from Facebook, by Harvard

Tackling polarised perceptionsfor Aetna International, by Gravity Global & Kaizo

Rescuing retailfor Go Instore, by Champion Communications

The global workforce viewfor ADP, by Flagship Consulting

What’s cooking?for Alto-Shaam, by Gravity Global

Quest for successfor Concirrus, by Emmett and Churchman

Best use ofpublic relations

CategoryNever-ending lockdownfor Inclusive Places, by Just Global

Ending retro expectationsfor Exasol, by Digital Radish

Catching Feelsfor PERGRAPHICA, by True

Realise your visionfor Sohonet, by The Croc

A natural partnershipfor VMware, by AprilSix

Surreal timesby Addleshaw Goddard

Smartport is making wavesfor Trelleborg Marine & Infrastructure, by Stein IAS The Chocbook for Panasonic Toughbook, by Sharper B2B Marketing

Best useof creative Category

The profit hunter: A force with naturefor Embraer, by Gravity Global

Here to help your business flexfor O2, by Twogether

European expansionfor SNAP, by Gravity Global

The many faces of work by Gilroy Corporate Communications

Building the demand gen enginefor Thomson Reuters Media, by Sojourn Solutions

Sigfox Connect 2000for Sigfox, by Twogether Leading through transformationfor Elanco, by Stein IAS

Best use of digital techniques or technologies

CREATIVITY

Category #Bossit 2021 challengeby Sage

Keep pushing by Fight or Flight

The profit hunter: A force with naturefor Embraer, by Gravity Global

New tomorrows start todayby Gravity Global

Follow the sunfor Refinitiv, by OST

Bring it onby Gravity Global

5G Trailblazers for Ericsson, by Earnest The Citroen Supertrade series for Citroen, by Electric House

Best use of social mediaor influencer marketing

Category Creating compelling customer communicationsby Edelman, UK & Ireland

Vital statistics for B2B marketersby Earnest

The rise of the data scientistby Refinitiv

The many faces of work by Gilroy Corporate Communications

Ending retro expectationsfor Exasol, by Digital Radish

Time for timberfor Structural Timber Association, by CIB

Covid-19 insights campaignby Brandwatch

New tomorrows start todayby Gravity Global Realise your visionfor Sohonet, by The Croc

Best use of content marketing

CategoryRealise your visionfor Sohonet, by The Croc

Take on tomorrow perspective seriesby PwC

The big askfor O2 Business, by The Marketing Practice

Tackling polarised perceptionsfor Aetna International, by Gravity Global & Kaizo

Financial institutions sentiment survey 2020by Lloyds Bank

A 400% ROI and accelerated sales growth, driven by thought leadershipby Protolabs

The digital life indexby Publicis Sapient Prime time for real time 2020for ACI Worldwide, by Octopus Group The electric opportunityfor Kalibrate, by Harvard

Best use of thought leadership

CategoryThe Chocbook for Panasonic Toughbook, by Sharper B2B Marketing

The Digital Advent Calendarfor NetAPP & Q Associates, by Sharper B2B Marketing

Chefs in conversationby Jellybean

Rescuing retail for Go Instore, by Champion Communications

For every kind of dayfor Lifeworks, by Digital Radish

Digital employee experience audit campaign by Applaud The better-for-business zone for Zen Internet, by OneGTM

Best limited-budget campaign

Category Realise your visionfor Sohonet, by The Croc

Key accounts sales enablement by Really B2B

Defining what’s nextfor Hitachi Vantara, by Twogether

Reimagining the workplace for Okta, by LogicLogicMagic

Wind ABM by Really B2B

Connections for lifefor Thermo Fisher Scientific, by Retina

Best use of customer insight

INSIGHT

CategoryThe profit hunter: A force with naturefor Embraer, by Gravity Global

Catching Feelsfor PERGRAPHICA, by True

Reimagining the workplacefor Okta, by LogicLogicMagic

Markers, set, go!for O2 Business, by The Marketing Practice Defining what’s nextfor Hitachi Vantara, by Twogether

Ending retro expectationsfor Exasol, by Digital Radish

Digital employee experience audit campaign by Applaud

Business agilityby ServiceNow Work from your phone by Ogilvy UK

Most commerciallysuccessful campaign

CategoryData Sauce: Conversational toolkit for account managers by Bridge

Enhanced sales enablement appfor Wienerberger, by POP comms

Smartport for Trelleborg Marine & Infrastructure, by Stein IAS

The agile edgefor Vodafone, by Earnest

Ending retro expectationsfor Exasol, by Digital Radish Actionable insights. Quality decisionsby Perq Studio

Best sales enablement initiative Category

Samsung Onefor Samsung, by Twogether

The power of...by Pure Channels

The better-for-business zone for Zen Internet, by OneGTM

HPE Marketing Pro for Hewlett Packard Enterprise,by Team One

Next level deliveryby OMNE

HCCB rewards loyalty programmefor Hindustan Coca-Cola Beverages, by BI Worldwide

Partner pursuits: Marketing discovery with Scout Wilderfor Dell Technologies, by Silver Agency

Partner recruit engine for Microsoft, by Kingpin

Best channel marketing initiative

CategoryConnecting the Falklandsfor Square & Mastercard, by Harvard

Proud to serve quality fish and chip shops of Great Britainfor Sarsons, by Jellybean

The Citroën Supertrade competition seriesfor Citroen, by Electric House

Continuous flow for life for Resideo, by Purple Agency

The future’s smallfor Cashplus, by Earnest

Best SME-targeted campaign

CategoryDemand generation campaign for KPMG, by Twogether

Trouble at the topfor MobileIron, by Champion Communications

Jump starting brand and demandfor Jumio, by Retina

Zeronomics: financing the transition to a net-zero worldfor Standard Chartered, by Man Bites Dog

Whats next?for Ellucian, by Twogether Key accounts sales enablement by Really B2B

Best corporate decision-maker targeted campaign

CategoryUC Movementby Perq Studio

Learn for your lifeby Stein IAS

Best employeeengagement programme

Supporting employees through Covid-19by The Marketing Pod

The Covengers by HCL Technologies

CategoryEnding retro expectationsfor Exasol, by Digital Radish

Building blocks of ABMfor Salesforce, by Twogether

A vision for Royal Mail’s digitised postal servicefor Vodafone, by Differentiated

Challenging perceptions. Growing sales.for Dell, by Momentum

Wind ABMby Really B2B

The big askfor O2 Business, by The Marketing Practice

Freedom of workby Agent3

Defining what’s nextfor Hitachi Vantara, by Twogether

Best use of account-based marketing

CategoryThe profit hunter: A force with naturefor Embraer, by Gravity Global

Your imagination starts with or finishby Gravity Global

Rethinkfor Avanade, by Revere

What’s cooking?for Alto-Shaam, by Gravity Global

Rise at HCLby HCL Technologies

Reimagining the workplacefor Okta, by LogicLogicMagic

Take on tomorrow perspective seriesby PwC

Best international campaign

CategoryNew tomorrows start todayby Gravity Global Bring it on by Gravity Global

Work from your phoneby Ogilvy UK

Best product launch campaign

Ending retro expectationsfor Exasol, by Digital Radish

Building blocks of ABMfor Salesforce, by Twogether

A vision for Royal Mail’s digitised postal servicefor Vodafone, by Differentiated

Challenging perceptions. Growing sales.for Dell, by Momentum

Wind ABMby Really B2B

The big askfor O2 Business, by The Marketing Practice

Freedom of workby Agent3

Defining what’s nextfor Hitachi Vantara, by Twogether

CategoryNew tomorrows start todayby Gravity Global

Catching Feelsfor PERGRAPHICA, by True

Making industries humanfor Aveva, by Archetype & Twogether

The profit hunter: A force with naturefor Embraer, by Gravity Global Plastic isn’t the problemby Tailor-Made Media

Best brand initiative

HCL at World Economic Forum 2020by HCL Technologies Proven performersfor Sachs, by Law Creative Visionary science. Authentic customers.for Outseer, by Earnest Connecting the Falklandsfor Square & Mastercard, by Harvard Rethinkfor Avanade, by Revere

Power your profitabilityfor Duracell/Procell, by Stein IAS KyronMAX launchfor Mitsubishi Chemical Advanced Materials, by Omobono

Category#Bossit 2021 challengeby Sage

Sage championsby Sage

Lets reinvent smarterby BBP

Workplace pioneersfor Workplace from Facebook, by Harvard

Best customer engagement initiative

CategoryDemand generation campaignfor KPMG, by Twogether

Digital employee experience audit campaign by Applaud

Business agilityby ServiceNow

Intelligent lead gen: No time? No problem for Kellton Tech, by Modern

The art of cybersecurityfor Trend Micro, by Transmission

Manufacturing a marketing solutionby Intergage Marketing Engineers The countdown to 2030for Arvato CRM Solutions, by Citypress

Best lead generationor nurturing campaign

CategoryOkta, EMEA Access Group Lumen Technologies ISG Blick Rothenberg

B2B marketing team of the year

CategoryIsabelle Duarte,EMEA CMO/SVP, Okta

Amy Williams,head of marketing, NHS Property Services

Charlotte CommarmondVP global marketing, Ingredion

B2B marketerof the year

CategoryBrands 2 Life Fight or Flight Whiteoaks International

B2B PR agency of the year

CategoryDigital Radish Earnest Stein IAS

The Croc

The Marketing Practice

Transmission

B2B marketing communicationsagency of the year

C R E A T I V E P A R T N E R

H E A D L I N E S P O N S O R

C A T E G O R Y S P O N S O R